Singapore-based company Artivision Technologies has announced that its wholly-owned subsidiary ArtiMedia Pte signed a Memorandum of Understanding (MOU) with chip titan Intel Corp. This MOU will allow Artimedia's front-end in-video advertising platform and back-end advertisement serving technology to be incorporated into Intel's Software Development Kit (SDK) that has Intel's "Wi-Fi Direct" technology (Wi-Fi Direct enables mobile and other devices to connect directly with each other and to transfer and share content like images, pictures and videos).

A definitive agreement between Intel and Artimedia is expected to be inked once "the first working SDK with Artimedia's front-end and back-end technology is deployed on a demo mobile device." The final agreement will cover the license fee per installation in each Intel platform, an equally-split revenue sharing model and a non-competition commitment. Moreover, Intel Capital will be given the first opportunity to invest in Artimedia.

"This is a great opportunity for Artimedia to distribute our state-of-the-art video technology and to reach the mass market," says Dr Ofer Miller, Chief Technology Officer of Artivision and Chief Executive Officer of Artimedia. "Artimedia's front-end technology intelligently analyses the video stream in order to place unique non-intrusive ads onto the online video content. The back-end technology will be used as an open platform for advertisers to place images, pictures and videos onto any devices while using Intel's "Wi-Fi Direct" technology."

The MOU will automatically expire in four months from the signing date (Feburary 1st), unless extended mutually in writing.