Tuesday, February 21st 2012

"Isn't PC Gaming Dead?" Asks Roccat
It looks like Roccat Studios' marketing department has sought to bring up the topic of the future of PC gaming, something Razer did, before going on to launch a $2,800 gaming laptop. Alienware asked the same question, but in contrast to Razer, went on to launch a much more sensible product that actually seeks to do something about the ailing PC gaming industry (a nice, cheap gaming PC that woos the console crowd). Roccat is known neither for fancy overpriced laptops, or desktops, but is a sizable player in the gaming peripherals industry.
Roccat's latest marketing campaign revolves around the question "Isn't PC gaming dead?", a cleverly worded question that asks why PC gaming isn't dead already, instead of a more inquisitive "Is PC gaming dead?", or an exclamatory "PC gaming isn't dead!". Roccat is seeking answers to this burning question on a specially set-up microsite. Roccat's campaign isn't just market research, but also leading up to something, a product launch, perhaps. The question site goes on to state "soon we'll tell you what we think is the smartest way forward." By 'soon', they mean about 13 days from now. The shoutbox in the microsite is nested in a frame shaped like an iPhone. Could this mean something? A gamepad-dock for iPhone that enhances gaming? Time will tell if Roccat does a Razer or an Alienware.
Roccat's latest marketing campaign revolves around the question "Isn't PC gaming dead?", a cleverly worded question that asks why PC gaming isn't dead already, instead of a more inquisitive "Is PC gaming dead?", or an exclamatory "PC gaming isn't dead!". Roccat is seeking answers to this burning question on a specially set-up microsite. Roccat's campaign isn't just market research, but also leading up to something, a product launch, perhaps. The question site goes on to state "soon we'll tell you what we think is the smartest way forward." By 'soon', they mean about 13 days from now. The shoutbox in the microsite is nested in a frame shaped like an iPhone. Could this mean something? A gamepad-dock for iPhone that enhances gaming? Time will tell if Roccat does a Razer or an Alienware.
67 Comments on "Isn't PC Gaming Dead?" Asks Roccat
Also I think people are reading this wrong, they are not saying PC gaming is actually dead they are getting ready to come out with a new PC product.
Simply saying "PC gaming is alive" does not really supply much of an issue with which a marketing action could be based on.
I suppose it depends on the circles you run in. Most everyone I know, at least has a PC of some sort. Some have consoles, some have consoles that they haven't used in a long time and have a layer of dust on them, and very few only have a console.
I think consoles are for the, not so bright, layperson that doesn't have the aptitude to use a PC in the first place. Perhaps that's a little harsh, but most console only gamers I've played with are, to put it nicely, misinformed. They think that console's function and play as well as PC's do. Then when I show them the difference in picture quality, sound quality, load times, the ability to play with any sort of input device, etc. They're literally blown away.
It was always great when a friend would come over see me playing a game and were like :twitch: what is that?!
Regardless, even though the market is large for a relatively small segment, 6-16, people always fail to realize that the previous generation of gamers, are now older, can afford more expensive equipment i.e PC's, and have the money to spend on lots of games. Whereas a kid, probably, not as much. Although there is the pester factor, but that's another debate.
Regardless, I think either way we look at it console and PC gaming is married. I think that developers finally realized that since they make the game ON a PC, it can't possibly be that difficult to port to a PC. And voilà, more profit, fatter cash cow, more revenue and so on.
I think the "Is PC gaming dead" debate is silly.
www.tweaktown.com/news/22715/alan_wake_on_pc_was_profitable_within_48_hours/index.html?utm_source=dlvr.it&utm_medium=facebook
Console-like PC's on the other hand, seem to be the worst of both worlds - they give a poor PC gaming experience, which ends up being worse than console, they cost twice as much, and still have all the pain in the ass maintenance requirements (for normal people) of PC's. As a product it just doesn't make alot of sense. I like where the general idea behind it comes from, but I just dont see it working in reality.
Although that's not to say that "internet cafe's" aren't booming, since it still is, actually.
So that's why there are PCs at home, and then I rent console(s) somewhere else. Sometimes it's a PS3, sometimes a Xbox 360. And the TV's bigger than here at home.
rts, and some rpg's. i'll use my ps3 for fighting games(street fighter),racing games(GT5),and some rpg's(Metal Gear). it all boils down to what everybody in here already knows. MONEY.Imho console gamers dont even realize that consoles are in fact pc's. both have cpu's and gp's attached to a motherboard. Pc gaming aint dead or dying. its Evolving, and its only getting better and better.
Next they will come out saying "Aren't Consoles better than PC?"
pffft... Do they honestly need to? Aren't the sheer amount of steam accounts, sales and activity testament enough?
If not for gaming, a typical PC user needn't upgrade from Athlon X2, and if not for gaming and API upgrade (DirectX 10/11), a Windows XP user needn't upgrade to Vista/7. People won't buy new PC hardware/software for longer periods.
good debate either way, Imho ( All ) people buy consoles because their cheaper (and for your son/daughter(xmass)) mostly, if they had the money ,and the opportunity to play on a decent gameing machine ,they wouldnt be buying exbox's
id put all the money i have(78p due to upgrades) we all had consoles but have now moved on as have gfx etc:D
now gimme a free mouse roccat ya fags thats all i wanna hear from you's:D
The problem PCs had was piracy, diverse components, relative cost vs consoles for the grunt required to run stuff.
Steam and clones of Steam solve the piracy issue to at least some effect. Relative cost vs consoles can drop significantly with the way both AMD and Intel are shunting equivalent of entry level discrete GPUs into CPUs. Diverse components is becoming very much a thing of the past thanks to the seldom praised, but miraculous Direct X.
So in 5 years time can you imagine a PC gaming world where you can buy an AMD or Intel solution where sound, graphics and processing are rated to a specific level, where FIFA 18 comes out and says "Requires Grade 4 hardware" and as long as you were rated to grade 4 you could play it to a satisfactory level, but anyone with greater than grade 4 would see faster gameplay, better gameplay?
If you can imagine that then you can probably imagine lots of off the shelf solutions which have built in "smart TV" functions, console functions, media centre, email/browsing etc. If Dell can produce a decent gaming console style PC through Alienware then they could easily produce something that would run the majority of current games to a decent level for a few hundred dollars. As things progress then that would drop.
Although saying this pc gaming is not far from dying.
When I first starting gaming, it was on a NES at computers where at least $3000K. This was back in the early 90’s. I got a sega mega drive great console. Many memories. It wasn’t until I got a PC and started modding Quake 1 I realized PC gaming was the way of the future.
From there I went to many lan parties made mods even encoded MP3’s It use to take about 4 hours to convert a CD in to MP3’s. I use to dream of the day I would be able to play online. This day has come and gone.
More and more games are released with retard DLC or no dedicated servers or LAN modes. RTS use to be the only genre of games that consoles couldn’t compete with. But sadly RTS is a dying genre.
Can someone name a top selling RTS game that was made after 2007 with Lan support?
Or an FPS?
Over the years there have been many epic PC titles. One of my favorite developers Bullfrog where bought out by EA then rapped and hidden away. Although its good EA haven’t remade any of their games and killed them like they did to Westwood.
ID software are dead, there last release was crap. Pretty much everything after doom 3 has sucked, it may look good but it hasn’t had any real multilayer or been ground breaking.
Unreal tournament was an epic game sadly the 3rd game wasn’t as much fun as the first.
Games use to be based around LAN and multiplayer support. Now they are only based around multilayer. There are some good single player games. But most game companies just try and flog as many games as they can.
MODs, look at some of the top selling PC games counterstrike day of defeat they were once mods. Pretty much most of what would have been a free mod is now passed off for a game. The modding scene has been dying. Who to blame? EA? Blizzard? Pirates ? DLC? Or this is the way gaming has gone?
Most games now days a rehashes of old games. Although I don't mind spending some coin if its done right. When its done horribly wrong eg flatout 3 it makes you angry.
Is it just me or are games less inventive and less fun? Is there more shovel ware out there?