Thursday, July 18th 2013
Intel To Kill Atom Brand
Intel is planning to drop the "Atom" brand name, as it's sounding synonymous with "entry-level" or "cheap." The brand could be actually affecting popularity of Intel's "Clover Trail+" mobile SoCs, which are intended by Intel to compete with high-performance SoCs, under the Qualcomm Snapdragon and NVIDIA Tegra brands. Given how Atom makes up the slowest CPUs Intel has to offer, on the desktop and notebook platforms, its popularity in other emerging platforms could take a hit. Intel could brand Atom successors in its roadmaps to some of its more reputable brands, such as Celeron or Pentium. In the coming few years, Intel will have transitioned entry-level CPUs from its Celeron, Pentium, and even Core i3 brands to BGA (ball-grid array) packages, which could reduce their board footprint to nearly as much as today's Atom CPUs.
Source:
DigiTimes
42 Comments on Intel To Kill Atom Brand
Saying this AMD's low end APU's completely atomize the intel atom.
Which weren't around when I built my server.
And if it ain't broke don't fix it.
People don't get it the atom wasn't about calculations per a second
It was about how many watts the CPU and chipset ( pretty much a SOC )used.
Yes they where used in netbooks which are so three or more years ago.
But that is technology.
The Atom processors suck for computing in a desktop environment. The tablets and ultra low end towers that used them were putting cost way before performance. On the other hand, the atom was an excellent file server. I could store all my iso images, my comics, videos, etc... and access them across the network without substantially bumping up the power bill. The atom made that possible.
As far as comparing the APU to an atom, there is no contest. An APU can hang with a moderate Intel CPU and low end dedicated graphics card, without losing in every category. That kind of performance is admirable, and something that the new atom (or whatever the rebrand is) is moving toward. It isn't there yet, but a little PR juju could allow the average consumer to be confused enough to think that it is. It isn't exactly Intel maintaining the high ground, but it will likely allow people to look at atom level performance as a good thing.
And that's just as well, since Haswell has made incredible strides in power savings.
the first thing that comes to my mind and those i know when hearing atom is SLOOOOOWWWWWWWWWWW
and thats a problem... atom is way too slow and intel never really did anything about it...
so atom became a synonym for slow...
until now... finally OOO and dual channel DDR3 and latest mfg node... FINALLY!
so makes sense to not call it ATOM anymore...
a smartphone or tablet with INTEL inside? cool! :rockout:
a smartphone or tablet with ATOM inside? ARGH! :slap:
I have an old Pentium M 2GHz that beats out a Atom from 2003 lol
actually i love the name atom.
it tastes small but has alot of power, the sad part is when intel aint do it properly to give it enough power with low watts.
intel started to ruin that brand next. too bad
But yes, 2 GHz or more at turbo, a good GPU= No words left. :)
Only joking, These are not that bad foor what devices they are in, it's not meant to be a powerhouse.
Call it the Intel Proton :cool: