AMD announced the new Radeon R9 290X, its next-generation flagship graphics card. Based on the second-generation Graphics CoreNext micro-architecture, the card is designed to outperform everything NVIDIA has at the moment, including a hypothetical GK110-based graphics card with 2,880 CUDA cores. It's based on the new "Hawaii" silicon, with four independent tessellation units, close to 2,800 stream processors, and 4 GB of memory. The card supports DirectX 11.2, and could offer an inherent performance advantage over NVIDIA's GPUs at games such as "Battlefield 4". Battlefield 4 will also be included in an exclusive preorder bundle. The card will be competitively priced against NVIDIA's offerings. We're awaiting more details.LiveBlog
"Join the Red Team" AMD SVP client products to the press
"The hair in Tomb Raider changed that game (TressFX)" Riiight.
"We are changing the gaming industry"
AMD is gunning for Ultra HD (3840 x 2160) (R9 290X supports UHD @ 60 Hz)
"New consoles raise the bar with gaming"
"It's been a great two years with the HD 7000 series"
AMD announced the R9 series for enthusiasts and gamers ; R7 for price-conscious buyers
AMD lists out a new product stack
R7 250 and R7 260 under $150, R9 270X under $200, R9 280X $299, and R9 290X
R9 290X Battlefield 4 Edition
"Three pillars of the R9 series: GCN 2.0, 4K, TrueAudio, etc
- DirectX 11.2 and improved energy efficiency
- >5 TFLOP/s compute power
- >300 GB/s memory bandwidth
- >4 billion trig/sec
- >6 billion transistors4X more pixels
- everyday Ultra HD possible
- AMD first to officially support 4K
- Auto-configure 4K resolutions
True Audio Technology
- Revolutionizes game audio, and provides artistic freedom
- Hundreds of more audio channels
- Working with new audio CODEC developers
- Positional audioNot sold on PureAudio. Nothing Dolby didn't try in the 80s, or Yamaha/Creative in the 90s.
Most game engines already have positional-audio
PureAudio based on "25 years of brain research"
WWYSE and FMOD game audio engines support TrueAudio
the industry dumped the idea of buying $100 sound cards for exclusive EAX5.0 years ago
PureAudio reduces CPU Load: AudioKinetics (WYSE creators)And finally, the good parts:"Ruby in that video looks like an older Linda Hamilton" - W1zzardAMD's Press-release for Radeon R9 and R7 series:

AMD today unveiled the AMD Radeon R9 290X, R9 290, R9 280X, R9 270X, R7 260X and R7 250 graphics cards, AMD's first GPUs in a new era of gaming defined by UltraHD displays, renewed vigor in game engine development, and a new generation of gamers that expect a more immersive entertainment experience. AMD also introduced the world to Mantle and AMD TrueAudio technology, the latest innovations that redefine the GPU by enabling both gamers and game developers with unprecedented audio and performance enhancements for compatible games.

"The AMD Radeon R9 and R7 Series graphics cards are new GPUs for a new era in gaming," said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. "This era is shaped by ultra-resolution gaming and an exciting new generation of highly-anticipated games like 'Battlefield 4.' But it's also an era shaped in a very powerful way by our own Unified Gaming Strategy; we've teamed up with the world's top game developers to establish a comprehensive portfolio of games that you can maximize to their full potential only with AMD Radeon graphics."

Mantle and Graphics Core Next: Simplifying Cross-Platform Game Development
The award-winning Graphics Core Next (GCN) architecture in the AMD Radeon R9 and R7 Series graphics cards continues to serve as a driving force behind the Unified Gaming Strategy, AMD's approach to providing a consistent gaming experience on the PC, in the living room or over the cloud -- all powered by AMD Radeon graphics found in AMD graphics cards and accelerated processing units (APUs). The four pillars of the Unified Gaming Strategy -- console, cloud, content and client -- come together with the introduction of Mantle.

With Mantle, games like DICE's "Battlefield 4" will be empowered with the ability to speak the native language of the Graphics Core Next architecture, presenting a deeper level of hardware optimization no other graphics card manufacturer can match. Mantle also assists game developers in bringing games to life on multiple platforms by leveraging the commonalities between GCN-powered PCs and consoles for a simple game development process.
With the introduction of Mantle, AMD solidifies its position as the leading provider of fast and efficient game development platforms. Mantle will be detailed further at the AMD Developer Summit, APU13, taking place Nov. 11-13 in San Jose, Calif.

AMD TrueAudio Technology: World's First Programmable Audio Pipeline
AMD TrueAudio technology marks a new frontier in realism for PC gamers. AMD TrueAudio technology empowers game developers with a programmable audio pipeline on the GPU, inviting them to put their unique artistic fingerprint on in-game audio in the same way that the programmable graphics pipeline brought unfettered artistic vision to PC graphics. Enabled games can feature more realistic environmental dynamics, a richer tapestry of sound effects, breathtaking directional audio and more.

AMD TrueAudio technology enhances audio realism by simulating the human brain's perception of real-world sound, working in concert with the user's existing audio hardware to recreate a lifelike experience in upcoming games like "THIEF " by Square Enix or "Lichdom" by Xaviant Games.

AMD Multi-Display Technology: Redesigned for Ultra-resolution Gaming
The arrival of the next-generation AMD Radeon graphics cards also marks a new chapter in AMD's historic support for stunning display configurations. AMD Radeon R9 and R7 Series graphics cards are made for gaming on UltraHD (3840x2160) displays, including support for non-tiled 2160p60 displays with a future AMD Catalyst driver release. In addition, gamers more accustomed to AMD Eyefinity multi-display technology will be freed to use virtually any combination of display outputs when connecting matching monitors to the DVI or HDMI outputs on their system.

AMD Radeon R9 and R7 Series graphics cards will be available for purchase in the near future.

- AMD announced its alternative to GeForce Experience, the Gaming Evolved app, built in partnership with Raptr.DirectX 11.1 optimization and 64-bit binaries for BF4 confirmed by DICE, can take advantage of 8-core CPUs.
AMD Developing its own low-level 3D API in partnership with DICE, called MANTLE