At a local press gathering in Turkey, AMD revealed the launch date of its next high-end product, the Radeon R9 290X. The press NDA over the card will end on October 15, 2013, at 12:01 AM EST (Berlin time). This NDA expiry time was disclosed in the slides that AMD showed the press. There's always the possibility that the NDA expiry date doesn't match market availability. It could merely mark NDA expiry for the press to post reviews of their AMD reference-design R9 290X (the only kind of R9 290X that will be initially available). AMD is handling R9 290X launch much in the same way NVIDIA handled the GTX TITAN, in that there won't be non-reference design cards in the foreseeable future, with the exception of cards with factory-fitted full-coverage water-blocks.