MSI unveiled its GeForce GTX 980 Ti V1 graphics card. The card is MSI's custom-design rendition of NVIDIA's reference design board, but with its own choice of components and cooler shroud design. This allows MSI to maximize its earnings from the card, since it's buying only the GPU from NVIDIA, instead of a fully-assembled reference PCB. MSI's PCB closely follows the reference design. The heatsink under the shroud is very similar to the black NVTTM (NVIDIA time-to-market) cooling solution, although the blower and cooler shroud (now a silvery plastic one, with black metal base-plate), are designed by MSI. This card will stick to NVIDIA reference clock speeds of 1000 MHz core, 1076 MHz GPU Boost, and 7.00 GHz memory, and will be priced at US $649.99.