ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the i-Memory UE710 Rose Gold Flash drive.Designed to match the look of popular Apple devices such as iPhone 6s/6s plus,the UE710 Rose Gold joins previous i-Memory series offerings in catering to the storage expansion needs of mobile device users. Available in up to 128GB, the Apple-certified drive includes Lightning and USB connectivity for easy data portability and sharing. It provides users with high speed performance up to 30 MB/s read (Lightning),and is accompanied by the latest version of the free i-Memory app with support for Apple Live Photos back up function.

Until today the UE710 was available in White and Black color schemes. The Rose Gold version adds an attractive option, crafted to better suit iPhone 6s/6s plus.The rose gold color scheme has become one of the most popular choices for iPhone, iPad, and other mobile device buyers. The UE710 Rose Gold therefore offers a stylish and consistent color option, making it a chic match when paired with iPhones, iPads, and others.To keep pace with ever-larger files and the increasing adoption of Ultra HD 4K video content, the UE710 Rose Gold offersread/write up to 30MBs/20MBs through Lightning and 94MBs/22MBs via USB 3.0. Users can easily switch between the two connectors with the flick of a switch, gaining access to fast data transfer and storage wherever they go, free from reliance on internet connectivity. The UE710 is an excellent choice for storing relatively large amounts of data (up to 128GB) in one compact drive with the versatility of dual-standard connectivity.

ADATA has integrated support for Apple Live Photos in the free i-Memory storage management app. In addition to viewing and transferring still photos and videos from the camera roll, the app can now work with Live Photos, which combine 3-second video clips with every still image. ADATA storage for Apple devices allows users to make the most of the latest iOS features, with Live Photos included. The ADATA i-Memory app is readily available free at the App Store.