ADATA Technology Co., Ltd., a leading global memory brand, and its gaming brand XPG, have once again been honored with the prestigious Red Dot Design Award, widely recognized as the "Oscars of the design world." The award is internationally renowned for its evaluation of innovative design, ergonomics, and solutions. This recognition once again highlights the ADATA Group's profound R&D capabilities and human-centric innovative thinking.

The award-winning products include: the ADATA LEGEND 970 PRO PCIe Gen 5 SSD designed for creators, the XPG LANCER CUDIMM RGB DDR5 gaming memory that significantly enhances AI generation and deep learning, the XPG LANCER NEON RGB DDR5 gaming memory as the first to embody ESG concepts, and the innovatively designed XPG HURRICANE MAG magnetic fan. The Group continues to bring more groundbreaking products to consumers and gamers by combining cutting-edge technology with user-oriented design.

ADATA Technology Co., Ltd., a global leader in memory and flash storage solutions, today officially announced the launch of its new enterprise storage brand, TRUSTA, marking a major step into the AI server, data center, and enterprise markets. Aligned with its brand spirit of "Together, Empowering Tomorrow," TRUSTA focuses on innovation, performance, and stability, striving to deliver SSD solutions that combine high-speed computing capabilities with exceptional energy efficiency. TRUSTA is set to make its official debut at COMPUTEX 2025.

Seizing Global Server Market Opportunities with the Launch of T7 and T5 Series
According to TrendForce, the global server market is projected to reach USD 306 billion in 2024, with AI servers demonstrating particularly strong growth momentum, potentially contributing nearly USD 298 billion by 2025. In response to this trend, ADATA will officially introduce the TRUSTA brand at COMPUTEX, launching the T7 and T5 series enterprise SSDs. These solutions are designed to support a wide range of applications, including AI training and inference, vector databases, high-performance computing (HPC), virtualization platforms (VM/VDI), and server boot storage, helping enterprises build complete storage infrastructures from system boot-up to intensive data operations.

As a global leader in memory modules and flash memory, ADATA Technology will join forces with its new enterprise storage brand, its industrial-grade embedded storage brand ADATA Industrial, and gaming brand XPG under the theme "Advancing AI Innovation" at COMPUTEX TAIPEI, the world's largest computer industry trade show, from May 20 to 23. The exhibition will focus on three key areas—AI Computing, Smart Living, and Gaming Lifestyle—showcasing innovative products that shaping the next generation and inviting consumers worldwide to experience the future firsthand.

"The AI Computing Zone" will spotlight the debut of ADATA's new enterprise storage brand, delivering SSDs optimized for AI servers and data centers with exceptional performance and energy efficiency. For industrial applications, the company will showcase high-capacity, low-latency industrial SSDs and patented software offering full lifecycle monitoring and stable, efficient performance. Also featured are JEDEC-compliant DDR5 LPCAMM2 modules and high-capacity memory, engineered to deliver fast, energy-efficient AI computing for next-generation laptops.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, has announced the launch of its latest high-performance PCIe Gen 5 SSD series—the MARS 980. Engineered specifically for professional gamers, tech enthusiasts, and overclocking specialists, the new series meets the soaring demands of artificial intelligence applications and high-performance computing.

Featuring breakthrough performance speeds of up to 14,000 MB/s and utilizing an advanced 6 nm process controller, the MARS 980 significantly enhances both performance and power efficiency. Furthermore, it introduces the industry's first-ever hybrid liquid-and-air cooling solution, effectively addressing the heat challenges posed by high-speed PCIe Gen 5 SSD operations. The MARS 980 SSD lineup comprises three distinctive models—MARS 980 STORM, MARS 980 BLADE, and MARS 980 PRO—each optimized for various user needs and scenarios, fully supporting AI-driven creative workflows, data-intensive tasks, and high-speed operations. Undoubtedly, the MARS 980 series positions itself as the most compelling choice in the Gen 5 SSD market.

ADATA Technology, a global leader in memory modules and flash storage, officially announces its collaboration with Giga Computing, a subsidiary of GIGABYTE Technology, to establish a newly upgraded server production line in Brazil. This partnership not only highlights ADATA's regional manufacturing strengths but also enhances product competitiveness by integrating ADATA's server-grade memory and storage solutions—paving the way for joint expansion into the growing Latin American market.

Anticipating the rapid growth of the Latin American market, ADATA Technology made its early move into Brazil over a decade ago, steadily expanding its presence across manufacturing and marketing operations. Since establishing its São Paulo plant in 2016 and further expanding into Manaus in 2021, ADATA has leveraged fully automated production and high-efficiency capacity to deliver stable supply to the regional market. Its commitment to both employee well-being and product excellence has been recognized with the "Great Place to Work Brazil" certification for three consecutive years (2022-2024).

As the demand for remote work, mobile creation, and high-resolution content processing increases, high-speed and reliable mobile storage solutions have become crucial for improving work efficiency and creative flexibility. Global memory and flash storage leading brand ADATA Technology Co., Ltd. today announces three new products: industry's first Premier Extreme SD 8.0 Express memory card, UE720 USB 3.2 Gen 2 Flash Drive, and EC680 M.2 SSD Enclosure, bringing a comprehensive upgrade to the efficient storage experience for professional creators and remote workers.

Industry's first Premier Extreme SD 8.0 Express memory card: Small card, big energy
ADATA Technology is currently the first company to launch SD 8.0 Express specification memory card in the market, leading the industry in technology. The new Premier Extreme SD 8.0 Express memory card is equipped with PCIe Gen 3 x2 interface and NVMe transfer protocol, with maximum read/write speeds up to 1,600 / 1,200 MB/s, performance. It is 2 times faster than SD EXPRESS 7.0, 12 times faster than UHS-I SD memory cards, 4 times faster than UHS-II, and even surpassing commercially available external SSDs, completely rewriting the speed bottleneck of traditional memory cards. The memory card also supports U3, V30 video speed class, and comes with 512 GB large capacity, easily handling 4K video recording, RAW image processing, or multitasking. SD Express 8.0 supports multi-device simultaneous access, further enhancing data integration efficiency. The product also has built-in LDPC ECC automatic error correction technology and has passed multiple rigorous tests such as waterproof, shockproof, anti-static, and high and low temperature resistance, providing comprehensive protection for data security.

ADATA Technology Co., Ltd., a global leader in memory and flash storage solutions, today announced its official expansion into the enterprise storage market to address the growing challenges of data processing brought about by the rise of AI and high-performance computing. In strategic partnership with Korean semiconductor company FADU, ADATA will launch a new line of enterprise-grade SSDs at Computex 2025, targeting to capture significant opportunities in the AI server and data center markets.

According to TrendForce, the global AI server market is projected to reach USD 298 billion in 2025, while enterprise IT data storage volume is expected to exceed 8.4 zettabytes. As AI model training demands higher data processing speed and reliability, enterprises are seeking high-performance, energy-efficient, and scalable storage solutions at an unprecedented pace. ADATA's upcoming enterprise-grade SSDs are designed specifically to meet the intensive needs of AI servers, machine learning, and real-time data analytics, and are ideally suited for data-driven verticals such as enterprise IT, financial services, healthcare, and government sectors. The new products will make their debut at Computex 2025, targeting mission-critical workloads in data centers and AI infrastructure environments.

XPG, a gaming brand of ADATA Technology, a global leader in memory modules and flash memory, is proud to announce its successful collaboration with GIGABYTE Technology. Leveraging the XPG LANCER RGB DDR5 memory and LN2 (Liquid Nitrogen) cooling technology, achieved an astonishing 12,762 MT/s overclocking speed, breaking the DDR5 memory overclocking world record. This remarkable achievement has been verified by the renowned international overclocking scoring platform, HWBOT, reinforcing XPG's leadership in extreme overclocking memory.

A Legendary Overclocking Record By Two Industry Titans
This record-breaking overclocking effort was spearheaded by GIGABYTE's renowned overclocker and engineer, HiCookie. The setup featured the Z890 AORUS TACHYON ICE motherboard, meticulously designed for overclocking, paired with the XPG LANCER RGB DDR5 memory and an Intel Core Ultra 9 285K processor. The XPG LANCER's optimized PCB design, IC tuning capabilities, and integrated circuit technology ensured stable operation even under the extreme LN2 environment, laying a crucial foundation for this world record. The Z890 AORUS TACHYON ICE motherboard, boasting an array of overclocking-centric features, including an OC button and an LN2_SW liquid nitrogen mode switch, further facilitated the CPU's ability to achieve its peak performance under extreme conditions.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, is proud to announce the global launch of the XPG LEVANTE II 360 AIO Liquid Cooler. This cutting-edge cooling solution is designed to set a new benchmark in thermal efficiency and aesthetic appeal, offering gamers and PC enthusiasts the ultimate performance upgrade.

At the heart of the LEVANTE II 360 there's an innovative high-performance dual-chamber pump that delivers exceptional thermal efficiency, handling up to 320W TDP, making it the ideal cooling solution for even the most demanding systems. Whether you're gaming, streaming, or creating, this cooler ensures your CPU stays incredibly cool and performs at its best under pressure.

ADATA Technology Co. Ltd., the world's leading brand for memory modules and flash memory, today announced the launch of the SC730 external SSD, the industry's first ultra-compact drive featuring both USB-C and USB-A connectors in a lightweight 7.8 g form factor. Designed for seamless multi-platform connectivity, it delivers up to 600 MB/s transfer speeds, making it ideal for users on the go. The SC730 also stands out with its eco-conscious design, featuring an exterior casing made from 50% post-consumer recycled (PCR) materials, aligning with ADATA's commitment to ESG sustainability initiatives.

USB-C & USB-A Miniature Form Factor
The SC730's standout feature is its dual-interface design, supporting USB 3.2 Gen 2 to achieve 600 MB/s read and write speeds. Whether transferring high-resolution media files, gaming data, or large business projects, this SSD ensures a smooth and efficient experience. Measuring only 36 mm in length, the SC730 is even smaller than a typical USB flash drive yet delivers the advantages of dual connectivity and high-speed storage, setting a new benchmark for portable storage solutions.

ADATA Technology, the world's leading brand for industrial-grade embedded storage, has released the "A+ Analyzer" data analysis tool, which features technology developed by ADATA's independent R&D team integrating software and hardware to analyze user behavior. This innovative solution aims to accurately depict terminal device usage behavior through in-depth collection and analysis of customer host system data, thereby enabling the selection of the most suitable SSD products for customers.

Since industry customers are widely distributed in disparate fields such as transportation, medical care, automation, network communications, and security, there are significant differences in data patterns, write cycles, and SSD read/write requirements for associated applications (such as sequential read/write, random read/write). The lifespan of flash memory decreases with each write cycle. Therefore, the read/write behavior of specific applications directly affects the durability of SSD flash memory. The ADATA "A+ Analyzer" tool was created to meet these challenges. It not only analyzes customer behavior to gain in-depth insight into their usage patterns, but also provides personalized SSD selection recommendations or customized firmware solutions based on different routines.

ADATA Technology, the world's leading brand for industrial-grade embedded storage, has officially launched its latest industrial-grade DDR5 6400 CUDIMM and CSODIMM memory. Both products have built-in advanced clock driver (CKD) chips, provide multiple storage capacity options of 8 GB, 16 GB, and 32 GB, and are fully compatible with Intel Arrow Lake series and other mainstream brand processors. They are an exemplar of ADATA's technological innovation, development strength, and product compatibility.

ADATA Industrial DDR5 CUDIMM and CSODIMM use high-quality ICs and have undergone rigorous reliability tests to ensure their ultra-high-speed data transfer capability of 6400 MT/s. This equates to a 15% performance increase compared with traditional DDR5 memory. This breakthrough not only brings new performance options to high-performance computing platforms and high-end workstations, but also lays a solid foundation for the rapidly developing field of artificial intelligence (AI) applications.

ADATA tends to save the year's biggest product launches for Computex, but brought a fairly big selection of its latest case, power, and cooling products to the 2025 International CES. Let's begin with power, and the company showed us its new super-compact XPG Pymcore Platinum PSUs. These may look like SFX-L PSUs, but are actually ATX, with a very low depth, and yet full modular cabling. The 120 mm fan cooling the thing is pushed to the very edges of the fan intake. These PSUs meet ATX 3.1 and PCIe 5.1 CEM standards, in fact exceeding them with 235% excursions for 100 µs. As the name suggests, this PSU offers 80 Plus Platinum switching efficiency.

The XPG Starfighter case is one of ADATA's first cases built on the Exoskeleton design language, where the outer body of the case is what provides structural support for the case, rather than an inner chassis. The cuboidal case features a chimney design, where air is drawn at the base, and vented from the top, with all the hot components along the way, and the graphics card installed along its height. At the top is a large 160 mm fan that pulls air. The case supports a Mini-ITX motherboard, and an SFX power supply. ADATA says that the case should support the NVIDIA GeForce RTX 5090. The demo build at ADATA's booth featured a Palit RTX 4080 SUPER GamingPro, which is a fairly large card.

ADATA brought some innovative storage products to the 2025 International CES. The XPG MARS 970 Storm is an M.2 NVMe Gen 5 SSD with a self-contained liquid cooling loop. Its construction involves a baseplate from which heat is conventionally transferred to a cylindrical heat dissipation surface—a sort of radiator, where a pair of tiny 20 mm fans push and pull air through, to keep the controller cool. Speaking of which, the drive is based on the Silicon Motion SM2508 flagship controller that's built on the TSMC 6 nm process. It comes in capacities of up to 8 TB. ADATA claims sequential transfer speeds of up to 14 GB/s reads, with up to 12 GB/s writes.

You can have this drive without this cooling solution (eg: if you have a nice one of your own from your motherboard). It's called the MARS 970 Blade. It can be used without a cooler, but performance will be lesser. ADATA hence advertises sequential speeds of up to 12 GB/s reads, with up to 10 GB/s writes. The MARS 970 Blade strangely only comes in capacities of up to 4 TB—there's no 8 TB variant.

ADATA at the 2025 International CES brought several of its latest memory products. The technology dominating memory products this year is CKD, or client clock driver. But there's more, ADATA also introduced memory modules with RCD, or registered clock driver, or a clock driver for RDIMMs. We begin our tour with the XPG Lancer CUDIMM RGB series, the company's flagship PC overclocking memory product. The top-spec module shown here comes with speeds as high as DDR5-9733, a step above even the DDR5-9600 that most other brands brought. The module comes in densities of 16 GB and 24 GB; and speeds of DDR5-8400, DDR5-8800, DDR5-9200, DDR5-9600, besides the top DDR5-9733. When paired with a Core Ultra "Arrow Lake-S" processor in Gear 4 mode, these kits should easily cross 10,000 MT/s using manual overclocking.

Next up, the company showed us its AICore line of DDR5 RDIMMs for workstations and servers. The module packs an RCD, a registered clock driver, which is essentially a CKD for RDIMMs. It is a component that clears out and amplifies the DDR5 physical layer signal, letting the machine operate at higher memory frequencies. The AICore series comes in speeds of up to DDR5-8000, and densities of up to 16 GB per module. Other speed variants in the series include DDR5-6400 and DDR5-7200. The recommended platforms for these modules include Intel's Xeon W-3500/W-2500 series "Sapphire Rapids," and AMD Ryzen Threadripper 7000-series "Storm Peak."

The world's leading memory module and flash memory brand, ADATA Technology, will be participating in CES 2025 with its gaming brand XPG and industrial-grade embedded storage brand ADATA Industrial. ADATA will be bringing its theme of "Innovate for a Better Tomorrow" to the Venetian in Las Vegas, located at booth Titian #2204 from January 7th to 10th. An online exhibition will be launched during this period for consumers around the world to experience a full range of innovative products in real time.

This year, ADATA will present three exhibition zones, each with an overarching theme. The "Artificial Intelligence Computing Solutions Zone" will showcase XPG AICORE DDR5 R-DIMM overclocked memory and XPG LANCER CUDIMM RGB DDR5 gaming memory. Additional products in this zone include the XPG DEFENDER SFF small form factor commercial chassis and XPG EDGECORE TFX power supply, which are designed to meet the needs of edge computing systems and demonstrate ADATA's comprehensive investment in the evolution of the AI era. The "Innovative Technology and Smart Mobile Lifestyle Zone" will see the launch of multiple Gen 5 SSD cooling solutions and highlight the world's first eco-friendly XPG LANCER NEON RGB DDR5 gaming memory with PCB heat dissipating coating, creating a new benchmark for cooling and efficient data transfer in the high-speed storage industry. The "Xtreme Performance Gear Zone" will showcase highly efficient gaming systems, top-notch power supplies, and cooling solutions, taking gaming applications to a new level. Each exhibit combines innovative technologies and high-performance products, and consumers around the world can join online for a one of a kind experience!

ADATA Technology, the world's leading memory brand, has launched the new SC740 external SSD. The SC740 features an industry first built-in USB-C transfer cable and corresponding storage clip while combining fast read/write speeds of up to 1,050/1,000 MB/s with a generous capacity of up to 2000 GB. The SC740 makes large file access a breeze and provides ample storage space. It is compatible with Android, macOS, Windows, and other operating systems, and supports file transfer and Apple ProRes video recording on the latest iPhone 16 series smartphones, providing an efficient and convenient storage solution for the modern digital lifestyle.

The SC740 external SSD has a built-in USB-C transfer cable and features innovative cable stowage. Users no longer need to worry about forgetting to bring a cable when traveling. Just snap the cable into the retaining clip on the rear casing, and it transforms immediately into a convenient carrying handle. In addition to the integrated casing and transfer cable, the SC740 external SSD also conforms to the 1.22-meter MIL-STD-810G 516.6 drop and shock resistance standard, effectively protecting data security. The SC740 adopts ADATA's most popular and classic design elements. A contrasting blue and black color scheme is fashionable and sporty whether traveling, filming outdoors, or at the office. The SC740 is the most convenient and reliable storage option for consumers.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today launched two new products developed with a focus on providing the ultimate in cooling performance. XPG STARKER AIR BTF offers an ATX chassis that delivers exceptional airflow without compromising on style. Meanwhile, XPG HURRICANE MAG offers a 4-pack of high-performance ARGB fans featuring an XPG patented multidirectional controller. These innovative products were built to not only meet but exceed the demands of gamers and tech enthusiasts who seek exceptional functionality and cutting-edge future-proof design.

Engineered to provide superior airflow and ventilation, XPG STARKER AIR BTF is the pinnacle of ATX gaming chassis. With room for 360 mm radiators and up to 12x 120 mm fans, this case ensures that high-end components remain cool during even the most intense gaming sessions. Built for those who demand both exceptional functionality and bold, forward-thinking design, STARKER AIR BTF is a testament to XPG's commitment to gaming innovation.

XPG, the go-to provider for gamers, esports pros, and tech enthusiasts, is pleased to announce the XPG LANCER NEON RGB DDR5 gaming memory module has been awarded Honoree status by the 2025 CES Innovation Awards presented by the Consumer Electronics Show (CES). In line with the annual topics of "Sustainability and Innovation" featured at CES 2025, the LANCER NEON is the world's first eco-friendly RGB DDR5 memory module and boasts exclusive technology to keep things cool while delivering lightning fast performance.

LANCER NEON RGB DDR5 gaming memory utilizes an exclusive heat dissipating PCB coating which provides top-notch heat dissipation stability and heat radiation. LANCER NEON RGB memory with this cooling solution runs at an average 8.5°C lower than standard overclocked memory, improving heat dissipation efficiency by up to 10%. Enjoy extreme overclocking while maintaining high performance and never compromise on speed. In addition, this coating broadens the scope of gaming aesthetics available to gamers and overclockers.

The world's leading brand for memory modules and flash memory - ADATA Technology and its gaming brand XPG (Xtreme Performance Gear) announced today that its DDR5 CUDIMM memory has been certified compatible by the world's four leading motherboard brands - ASRock, ASUS, Gigabyte and MSI's and included on their respective Qualified Vendor Lists (QVL) while supporting the latest Intel Core Ultra 2 series desktop processors.

XPG DDR5 CUDIMM gaming memory modules can be paired with Intel Z890 series motherboards from ASRock, ASUS, Gigabyte and MSI. As a result of close three-party collaboration, it delivers excellent performance at all frequencies whether adopting of two or four CUDIMM memory kits. Stable high-speed performance reaches up to 9600 MT/s, significantly boosting transmission speed while system operation remains smooth and all without the need to tediously adjust system parameters. XPG DDR5 CUDIMM also demonstrates ADATA's unique IC selection technology and CKD (Clock Driver) are key components reinforcing stability and efficiency and driving memory transfer speeds to new levels. In order to further strengthen its DDR5 memory product line, ADATA announced the launch of the ADATA DDR5 CUDIMM 6400 memory module. At the same time, XPG also plans to launch new LANCER RGB DDR5 CUDIMM gaming memory at four ultra-high-speed clocks: 8,400, 8,800, 9,200 and 9,600 MT/s.

ADATA has launched the Legend 860 M.2 NVMe Gen 4 SSD series, aimed at mid-range users seeking a fast and reliable storage solution for PCs, laptops, or PS5 devices. Utilizing the PCIe Gen 4 x4 interface, the Legend 860 delivers sequential read and write speeds of up to 6,000 MB/s and 5,000 MB/s, respectively—three times faster than standard PCIe Gen 3 SSDs and ten times faster than SATA SSDs.

The lineup consists of three models with capacities of 500 GB, 1 TB, and 2 TB, each equipped with a slim aluminium heatsink. The ADATA Legend 860 utilizes 3D NAND flash chips and incorporates an SLC cache algorithm, HMB (Host Memory Buffer) technology, and an LDPC (Low-Density Parity Check) error correction mechanism, providing up to 640 TB TBW (Terabytes Written). ADATA offers a 5-year limited warranty, though pricing has not yet been disclosed.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, has now expanded its product line and officially entered the field of workstations. Today XPG announced the launch of the first AICORE Overclocked DDR5 R-DIMM, with a maximum speed of 8,000 MT/s and a capacity of 32 GB, making challenging large-capacity workstation memory expansions a breeze. AICORE is built for improving overall system performance, process complex data, multi-tasking more quickly, and maximize the efficiency of AI computing.

Born for High-Speed Computing and AI Development
R-DIMM adopts a Register Clock Driver (RCD) and is characterized by high-speed, low-latency, and enhanced operational stability. AICORE Overclocked R-DIMM memory is designed for high speed and stability and is perfect for large-scale data processing, AI generation, 3D rendering and graphics, video post-production editing, and multitasking. AICORE is designed for securities markets that emphasize real-time data analysis and data science professionals or expert image creators to accelerate work efficiency and quickly complete various large-scale projects. AICORE Overclocked DDR5 R-DIMM memory has a maximum speed of 8,000 MT/s which is 1.6 times faster than standard R-DIMM memory, delivering more powerful performance to meet the rigorous speed requirements of high-end systems.

TrendForce's latest investigations reveal that the combined market share of the top five SSD module makers in the retail sector has surged from 59% in 2022 to 72% in 2023, reinforcing a trend of larger companies expanding their dominance. These major players are leveraging their scale to negotiate more favorable prices for NAND Flash, boosting their competitive edge and ensuring they have sufficient resources to stock up in preparation for market shifts.

TrendForce reports that shipments of branded SSDs in the retail market reached 180 million units in 2023, marking a YoY growth of 3.7%. Reflecting on the SSD market for that year, it appeared that many PCs purchased during the pandemic had entered their typical replacement cycle.

The world's leading brand for memory modules and flash memory and long-term Intel partner, ADATA Technology and its gaming brand XPG (Xtreme Performance Gear) today announced the launch of new DDR5 CUDIMM memory, including XPG LANCER RGB DDR5 CUDIMM gaming memory and ADATA DDR5 CUDIMM memory, supporting the latest Intel Core Ultra Desktop Processor (Series 2) and providing a variety of options that satisfy the needs of extreme gamers and general users.

DDR5 CUDIMM features a base clock speed starting at 6,400MT/s and is equipped with a key CKD (Clock Driver) component which ensures stable operation at high frequencies. It is compatible with existing Intel Core Desktop Processors and memory speed can easily top 9,000MT/s when overclocked on a Z890 motherboard. This DDR5 CUDIMM is expected to be a powerful next-generation DDR5 memory, greatly improving the processing efficiency and stability of desktop platforms.

The world's leading brand for memory modules and flash memory - ADATA Technology's gaming brand, XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts announced today the launch of the LANCER NEON RGB DDR5 gaming memory module. LANCER NEON RGB adopts an exclusive heat dissipating PCB coating to greatly increase heat dissipation area, improve heat dissipation efficiency, and mitigate memory heat generation when running at high clock speeds. Enjoy extreme overclocking while maintaining high performance and never compromise on speed.

At the same time, LANCER NEON RGB boasts an RGB illuminated area of 60% and employs environmentally friendly processes inside and out, including a heatsink made from PCR (post-consumer recycled) plastic, IMR (In-Mold Roller) transfer technology, and FSC certified packaging. An outer box made from sustainable paper paired with an environmentally friendly PCR plastic inner tray fully embraces the ideals of environmental protection and carbon reduction.