ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today announces that it will be showcasing its latest products and solutions at IFA 2018 in Berlin (Messe Berlin, IFA My Media, Hall 17, stand 120). Among the products to be on show will be ADATA's latest XPG gaming hardware including RGB DDR4 memory modules, PCIe SSDs, and accessories. In addition, its new high-capacity A1-rated microSDXC memory card and rugged external hard disk drive (HDD) will be on hand.

"We look forward to being at IFA 2018 and showcasing our latest portfolio of products, ranging from gaming hardware to storage solutions," said Peter Wu, Managing Director of ADATA's European operations. "As a key consumer electronics event located in the heart of Europe, IFA will give us the opportunity to demonstrate why we continue to be a leader in DRAM and NAND flash products, but also show how we are leveraging our core competencies to expand our presence in the region, especially in terms of gaming and eSports."

ADATA Ultimate SU800 launched mid-2016 to compete with performance-segment SATA SSDs of the time, such as the 850 EVO. It was one of the first drives in its segment to implement 3D TLC NAND flash, and came in capacities ranging between 128 GB to 1 TB. Two years later, ADATA augmented this series with a new 2 TB variant to go after the crowd that wants to take advantage of low NAND flash prices to grab a high capacity SATA SSD to use as a game library drive.

The new 2 TB variant (ASU800SS-2TT-C), continues to be based on the Silicon Motion SM2258G controller, cushioned by a DRAM cache, and uses Micron-made 3D TLC NAND flash. It uses up to 8 percent of its TLC NAND flash as SLC cache. The drive offers sequential transfer rates of up to 560 MB/s, with up to 520 MB/s sequential writes, and endurance of up to 1,600 TBW. LDPC (low density parity check code) and in-built DVESLP mode support make up its feature-set. Backed by a 3-year warranty, the drive is expected to be priced around $379.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of the XPG SPECTRIX D41 TUF Gaming Edition DDR4 RGB memory module. The special edition memory module is TUF Gaming Alliance-certified, which means it has passed rigorous testing to meet the stringent standards of the alliance. While this memory module offers the same great performance and dazzling programmable RGB lighting as the original model, it sports a more combative look via its black heat spreaders with yellow trimming.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today launched the UD230 and UD330 USB Flash drives. Featuring a capless, folding-cover design and a large lanyard hole for attaching to straps and keychains, they are easy-to-use and well-suited for on the go. The UD230 works in USB 2.0 and offers up to 64GB of storage, while the UD330 works in USB 3.1 and comes with up to 128GB storage. Both models are manufactured with the Chip-On-Board (COB) process, whichallows them to be more compact in size and more resistant to impact, water, and dust. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

Sporting a folding-cover design, the UD230 and UD330 remedy the universal dilemma of misplaced caps. The USB connector can be stored in the cover while not in use. This simple yet intuitive design helps make the UD230 and UD330very satisfying to use on the go.In addition, both models come with a large lanyard hole for convenience and personalization, allowing users to attach them to lanyard straps or keychains for easy carrying.

ADATA introduced the SR2000CP a new enterprise SSD for when you absolutely, positively, need to push data at 6 gigabytes per second. Built in the half-height add-on card form-factor with PCI-Express 3.0 x8 interface, the drive ships in capacities of 2 TB, 3.5 TB, 4 TB, 8 TB, and 11 TB. The drives use 3D "eTLC" NAND flash. This type of memory has the 3 bits per cell characteristics of TLC, but endurance (P/E cycles) comparable to MLC NAND flash, which lends it endurance of 1~3 DWPD under a 5-year warranty.

The 4 TB variant tested by ADATA, churns out some impressive performance numbers - up to 1 million IOPS 4K random reads, up to 150,000 IOPS 4K random writes; and sequential transfer speeds of up to 6 GB/s reads, with up to 3.8 GB/s writes. You also get enterprise essentials such as user-configurable overprovisioning, power-loss protection, native 256-bit AES encryption, and up to protection against 95% relative humidity and 55°C ambient temperature (Google's datacenters). The company didn't reveal pricing as the drives could be served up to enterprise customers.

ADATA exhibited two new M.2 NVMe SSD with PCI-Express 3.0 x4 interface, the XPG SX7100 and the SX8200. The SX7100 is positioned a notch above PCIe 3.0 x2 drives, such as the SX6000 series, and could be priced close to those drives. This drive succeeds the XPG SX7000 from last year. It combines 2nd generation (10 nm-class) 3D TLC NAND flash memory with Realtek RTS5760 controller, which supports NVMe 1.3 and HMB.

The drive comes in a variety of capacities ranging from 120 GB all the way up to 1920 GB, with 240 GB, 480 GB, and 960 GB along the way. It offers sequential transfer rates of up to 2100 MB/s reads, with up to 1500 MB/s writes; both of which are a significant step up from the 1800/850 MB/s reads/writes of the SX7000. ADATA didn't reveal when it plans to launch SX7100, but that when it does, it will strike a price-performance sweet-spot that could drive buyers away from both PCIe x2 and pricey PCIe x4 options.

ADATA this Computex showed off its new XPG Gammix D50 line of performance-segment DDR4 memory modules. The Gammix D50 is positioned a notch below the enthusiast-segment Gammign D80 series. It lacks the "hybrid air+liquid" cooling heatspreaders from its pricier sibling, but still gives you chunky aluminium heatspreaders crowned by an acrylic diffuser, which interestingly, lacks any underlying LEDs. The Gammix D50 will come in a variety of speeds ranging from DDR4-2666 all the way to DDR4-4500, and in 8 GB single-rank and 16 GB dual-rank densities. The top-dog DDR4-4500 SKU sustains its clocks with timings of 19-19-18-39. It comes in both dual-channel (16 GB) and quad-channel (32 GB) kits.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces that it has overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to 5531 MHz in a liquid-nitrogen-cooled configuration. The milestone was achieved through the joint effort of ADATA's XPG team and MSI's OC team. The result was confirmed by HWBot, and reaffirms ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D80 RGB memory module.

XPG SPECTRIX D80 DDR4 RGB is the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA today launched the UV240 USB Flash drive, adding to its extensive range of portable storage devices. The UV240 works in USB 2.0 and is offered in capacities up to 64 GB. It features a convenient flip-cap capless design alongside a quick-slide mechanism for maximum usability.

ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve. ADATA designers have long preferred USB Flash drives with no cap, as with such a design there is less clutter and fewer parts to potentially misplace. The UV240 utilizes a convenient flip-cap design, which does not only prevent you from misplacing the cap, it also allows it to be easily opened with the flick of a thumb. This intuitive design helps make the UV240 extremely satisfying to use on the go.

ADATA today launched the industrial-grade ADATA IM2P33F8 PCIe Gen3 x4 and IM2S3168 SATA 6 Gbps M.2 2280 solid state drives. Both drives employ durable and long-lasting 3D NAND flash, making them ideal upgrade options for a wide range of systems and installations.

The Adata IM2 series have 3D TLC NAND flash memory, end-to-end data protection, and variable capacities. The IM2P33F8 features a PCIe 3.0 controller with support for NVMe 1.3 and has three capacities (128 GB, 256 GB, and 512 GB), rated for up to 2,050 MB/s and 1,600 MB/s for sequential read and write speeds, respectively. The IM2S3168 SSD, on the other hand, has a SATA 6 GB/s controller which offers up to 540 MB/s and 510 MB/s in sequential read and write performance, respectively. The capacities of the SATA-based SSD are also more varied, offering 32 GB, 64 GB, 128 GB, 256 GB, 512 GB, and 1 TB drives.

ADATA Technology today unveiled the XPG INFAREX K20 gaming keyboard. Made for avid gamers, the keyboard sports a stylish black casing with mechanical blue switches, 50 g actuation force and backlit keys with 11 lighting effects for ultimate gaming functionality and flair. The INFAREX K20's keys are designed for longevity and durability with a lifespan of 50 million keystrokes, and feature anti-ghosting functionality to ensure commands and simultaneous keystrokes are always registered.

Feel Each Press with Great Tactile Feedback
Sporting mechanical blue switches, gamers will revel in the amazing tactile feedback provided with each keystroke. Ergonomic key caps combined with 50 g actuation force offer the user a satisfying tactile feel that also makes it easier for them to know that their inputs have registered. What's more, with anti-ghosting functionality users need not worry about signal conflicts when multiple keys are pressed simultaneously, or missed key inputs.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces the XPG SPECTRIX D80 DDR4 RGB, the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Technology, a leading manufacturer of high-performanceDRAM modules and NAND Flash products, announces its next generation XPG SPECTRIX D41 DDR4 RGB memory module. The memory module brings together a new refreshing aesthetic design, striking speeds and stunning programmable RGB lighting to offer avid gamers a worthy upgrade for their setups. What's more, the XPG SPECTRIX D41 supports Intel X299 2666 MHz and AMD AM4/Ryzen platforms and comes in two color options - Crimson Red and Titanium Gray.

Inspired by armor, the SPECTRIX D41's medal heatsink features a bold silhouette to symbolize its impressive performance. On top is a fully exposed RGB LED light strip that glows unhindered, letting the colors and lighting effects of the user's choosing shine through. Users can enhance their gaming experiences with programmable lighting effects to set up patterns, pulse speed, lighting intensity and more. This can all be controlled with the ADATA RGB Sync app or an existing RGB light control software from a major motherboard maker.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, announces that it has overclocked its dual-channel XPG SPECTRIX D41 RGB DDR4 memory module to 5000 MHz in an air-cooled configuration. This exciting development is a reaffirmation of ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D41 RGB.

"We are extremely thrilled to have reached this amazing milestone back in March, because it demonstrates once again the robust R&D capabilities of ADATA, and the passion that we have for advancing memory performance," said Tom Chan, director at ADATA Technology." For us, the next critical step will be working to make this more than just a technological milestone, but something that will be accessible to gamers, overclockers and others, so that they can ultimately benefit from this amazing performance."

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the HV300 and HD330 external hard drives.Measuring in at 10.3 mm thick the HV300 is one of ADATA's slimmest large capacity external hard drives to date, and features a sleek and sophisticated design that's sure to impress. The HD330 on the other hand is designed with durability in mind, featuring a robust silicone layer that protects it and the data inside from accidental drops and bumps.

Sporting a profile of just 10.3 mm the HV300 slips easily into the pockets of briefcases and backpacks, and is equally easy to grasp in one hand. What's more, it features an elegant design that'll satisfy even the most discerning users, namely is eye-catching, glossy front cover surrounded by a beautifully textured frame. For an added injection of personality, users can choose from four2colors to match their style: black, red, white and blue.

The HV300 comes in capacities of 1 TB, 2 TB, 4 TB and 5 TB to meet the needs of different users, whether for backing up work files or storing 4K movies, and it transfers that data fast with USB 3.1. It is equipped with ADATA's proprietaryshock sensors, which immediately ceases all drive activity if any impact is detected, thereby minimizing the occurrence of errors and bad sectors. What's more it has HDDtoGO software with AES-256 bit encryption to keep the user's important data safe from prying eyes.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG GAMMIX S11 (S11), its fastest gaming SSD to date. It arrives in a compact M.2 2280 form factor, is equipped with a unique heatsink to maintain optimal temperatures and sports the ultra-fast PCIe3x4 interface to deliver up to 3200MB/s read and 1700MB/s write - which is ideal for performance seekers, including gamers, PC DIY enthusiasts and graphics professionals. S11 employs the latest 2ndgeneration 64-layer 3D NAND Flash for improved reliability and ships in capacities of 240GB, 480GB, and 960GB.

Leveraging the ultra-fast PCIe Gen3x4 interface and the NVMe 1.3 protocol, the S11 offers a tremendous improvement in read/write performance. It implements a 32bit DRAM data bus, Intelligent SLC Caching, and a DRAM cache buffer, accelerating sequential and 4K random read/write speeds. It can reach speeds of up to 3200MB/s for reads and 1700MB/s for writes and 310K/280K IOPS random 4K read/writes for faster boot, shorter game loads, and system response time. In addition, XPG's custom-designed heatsink ensures temperatures are at least 10 degrees*(1) Celsius lower than non-shielded M.2 SSDs, providing enhanced stability and longevity.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX8200, its fastest consumer SSD to date. It arrives in a compact M.2 2280 form factor and uses the ultra-fast PCIe3x4 interface to deliver up to 3200MB/s read and 1700MB/s write - which is perfect for gamers, overclockers, and PC DIY enthusiasts in pursuit of unsurpassed performance! SX8200 employs the latest 2nd generation 64-layer 3D NAND Flash for improved reliability and ships in capacities of 240GB, 480GB, and 960GB.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories, today launched the XPG SX950U 2.5" SATA 6 Gb/s Gaming SSD which utilizes the latest 3D NAND Flash memory and is driven by a high-speed SMI controller to reach large capacities of up to 960 GB with significantly higher read/write speeds up to 560/520 MB/s.

Furthermore, the SX950U is equipped with Intelligent SLC Caching and a DRAM Cache Buffer to provide an optimized and consistent performance. To ensure data integrity and the safety of data transmission, the SX950U features LDPC ECC and RAID Engine technologies, enhancing the stability of the system and extending the SSD's lifespan. For PC enthusiasts and gamers in pursuit of the optimal gaming experience, the SX950U is the ideal choice for improving system performance at an affordable price.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, SSD and NAND based Flash products, is pleased to confirm participation in Embedded World 2018, which is the premiere embedded systems and industrial PC trade show in Europe. The event is scheduled for February 27th to March 1st 2018 and taking place in Nuremberg, Germany. ADATA is fielding its entire industrial-grade portfolio, covering SSDs, SD cards, and CFAST products that now use new-generation 3D NAND.

ADATA will showcase several PCIe M.2 2280 SSDs and DDR4 2666 DRAM modules, which feature extreme high speed, wide temperature tolerance and sustained reliability for industrial embedded applications, as well as for AI, AR, VR and video gaming. In addition, industrial box PCs, embedded cards, server motherboards, smart car infotainment, and casino gaming controls will be at the show. ADATA ex! pects Embedded World 2018 to be the most productive and exciting show yet after years of taking part in the event.

ADATA Technology Co., Ltd., a leading manufacturer of high performance DRAM modules and NAND Flash products, is excited to announce the first participation at Mobile World Congress (MWC) 2018,the world's largest gathering for the mobile industry. ADATA and XPG are together presenting a total mobile gaming solution that provides mobility, functionality, and convenience in order to fulfill of growing number of mobile users' needs. ADATA brings the latest three high density battery cellpower bank models that provide a lightweight and versatile choice of colors and capacities. For XPG, EMIX I30 features patented design driven by 5.2 channel surround sound with a rich and detailed sound quality. By bringing these two devices together into a small, tidy package offers an immediate convenience for mobile gamers.

Nowadays, end users have continued to be fascinated and amazed by rapidly evolving mobile technology. Mobile gaming is one of the few segments that have swiftly grown at an immense pace and with a rise in demand. XPG places an emphasis on delivering rich and detailed sound quality. The 5.2 channel EMIX I30 has established an inner vacuum tube technology that creates true 3D surround sound. It also employs oversized 13.5 mm units made of durable yet reactive monomer materials. EMIX I30 works instantly with a majority of electronic devices.

ADATA Technology Co., Ltd., a global leader in memory products, is proud to present the HD710M Pro and HD710A Pro, two new entries in the Durable line of external hard drives. The HD710M Pro and HD710A Pro are based on the toughest designs, but with better specifications than ever, offering protection against dust and moisture that exceeds IP68 standards, as well as military-grade shock-proofing. This means that users can bring their hard drive anywhere without having to worry about losing data.

The military-grade storage solutions in ADATA's Durable series are the perfect combination of reliability and creative flair, which has led to multiple awards from organizations such as iF and the Red Dot Award. The HD710M Pro and HD710A Pro represent an evolution of these principles; the HD710M Pro applies the same military camouflage theme as the HD710M, giving off an air of rugged martial prowess, while the HD710A Pro extends the elegant minimalistic themes exemplified by brands such as Apple, with its understated gray and white casing. The HD710M Pro and HD710A Pro both have strong protections against water and dust, which exceed IP68 standards, meaning that they are insusceptible to foreign particles and moisture. They can even survive submerged for 60 minutes in 2m of water, unscathed. The triple-layered construction gives the hard drives exemplary protection against shocks and collisions, having p! assed drop tests on 26 separate points of impact. They can even survive falls of up to 1.5m.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the ISMS331, an industrial SATA 7-pin Disk-On-Module (DOM), which is suitable for desktops, compact computers, industrial computers and embedded applications by providing various specifications and wide temperature support. It also features several key technologies, including self-diagnostics, life time monitoring and ECC (Error Correcting Code) for product longevity and high reliability.

Various Upgrade Configurations for More Possibilities
The ADATA ISMS331 SATA 7-pin DOM utilizes high-quality SLC and MLC NAND flash and comes with a variety of capacities from 4GB to 32GB (SLC models) and 8GB to 128GB (MLC models). It is available in both horizontal and vertical pin orientations to accommodate a wide variety of system form factors. In addition, it provides excellent performance and reliability with sequential read/write speeds of up to 260MB/s for SLC models and 300/180MB/s for MLC models. Thanks to the industrial grade operable temperature range of -40°C to +90°C, the ISMS331 can operate in harsh environments for long periods of time.

ADATA Technology Co., Ltd., a world leading memory brand, is proud to present the ED600 external hard drive enclosure, which offers users the convenience of portable external storage coupled with the speed and performance of solid state drives (SSDs). The ED600 is compatible with HDDs as well as SSDs, and can reach transfer speeds of up to 5Gb/s through its USB3.1 interface. Not only is the ED600 strong and stylish, it is also extremely user-friendly; simply plug it in and wait three seconds for the installation to complete itself, without any need for extra procedures or tools.

The design of the ED600 is based on ease of use. Installing the device requires only three simple steps, which can be completed in three seconds by users, even if they are unfamiliar with computer hardware. The ED600 supports 7mm and 9.5mm thick 2.5-inch SATA HDDs and SSDs, and is compatible with both Windows and MacOS. It can be used with desktops, notebooks, and even game consoles. Furthermore, the safety lock on the ED600 prevents the drive from coming loose due to movement or impacts, which gives its users greater peace of mind.

ADATA showed off its latest M.2 NVMe SSDs that support the latest NVMe 1.3 specification, and are based on some of the newer generation controllers, beginning with the XPG SX8200. This drive combines Silicon Motion SM2262 controller with 3D TLC NAND flash memory, and comes in capacities of 240 GB, 480 GB, and 960 GB. The drive offers sequential transfer rates of up to 3200 MB/s reads, with up to 1700 MB/s writes; and features SLC caching, an LPDC ECC engine, and an internal RAID engine.

The ADATA XPG SX8200 is designed to succeed the XPG SX8000, which is second-fiddle to the company's fastest XPG SX9000-series, and competes with the likes of Samsung 960 EVO series. The ADATA IM2P33F8 implements Silicon Motion SM2263XT controller, which is DRAM-less and has just four flash channels. The drive offers sequential speeds of up to 2400 MB/s reads, with up to 1700 MB/s writes; and comes in capacities of 128 GB, 256 GB, and 512 GB.

ADATA at its 2018 International CES booth showed off a prototype titled "Project Jellyfish." This is a proof-of-concept that memory modules can be cooled with a "liquid heatsink" made of mineral oil, an electrically non-conductive liquid that can conduct some heat, and is used in oil immersed PCs, and to cool large transformers in power distribution grids. In its current iteration, Project Jellyfish is simply a small acrylic tank enclosing a DIMM, that has some mineral oil filled in it. This amount of oil can at best spread some heat, but with the lack of any visible metal heatsink, it remains to be seen by how much it lowers temperatures. This isn't an actual product, and so there's no timeline on when it's implemented on one.