XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announcesthat three of its products have been awarded the prestigious 2021 Red Dot Award: Product Design. The three award-winning products include the GAMMIX S70PCIe Gen4 solid state drive, SPECTRIX D70G DDR4 memory, and SPECTRIX D50 Xtreme DDR4 memory.

"We are thrilled that three of our products have been honored by Red Dot as it affirms our commitment to not only deliver products with cutting-performance but also meaningful industrial designs," said Ibsen Chen, Product Marketing Directorat ADATA. "With our deep-rooted heritage and leadership in storage and memory products, it is fitting that among our three Red Dot winners is one solid state drive and two DRAM modules."

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, announcesthe launch of the XPG GAMMIX S70 BLADE PCIe Gen4 x4 M.2 2280 solid state drive (SSD). Sporting the latest PCIe Gen4 x4 interface and a host of other capabilities, this SSD delivers fast read/write speeds to meet the demands of gaming, graphics processing, and 5G applications. What's more, its unique heat sink design offers excellent thermal cooling for optimal performance and stability. Its compact M.2 2280 form factor makes it ideal for most laptop PCs, including Intel Evo certified laptops, and game consoles.

With the latest PCIe Gen4 interface, the GAMMIX S70 BLADE will help gamers dominate the competition with sequential read/write performance of up to 7400/6400 MB/s. This is up to two times faster than PCIe 3.0 SSDs and fifteen times faster than SATA SSDs. For ease of use, it is backward compatible with PCIe 3.0.The S70 BLADE is equipped with 3D NAND Flash for higher capacities (up to 2 TB) and enhanced efficiency and durability, and it is compliant with NVMe 1.4.

XPG, a fast growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts,is pleased to announce a new Intel collaboration for a 15.6"performance EVO certified ultrabook with thin and light form factor, the XPG XENIA Xe.

With a sleek and modem design, XPG XENIA Xe is built with a premium CNC anodized aluminium chassis with an overall thickness of only 14.9 mm (0.58 in) and weight of 1.65 kg (3.6 lbs). The ultrabook sports an Intel 11th Gen Core i5-1135G7 or i7-1165G7 processor, Intel Iris Xe graphics, a low power, high brightness 1080P Full HD IPS 15.6" display with capacitive touch, as well as XPG's very own PCIe Gen 4 high speed M.2 solid state drive (SSD).

ADATA has recently been in a spot of controversy when it comes to their XPG SX8200 Pro solid-state drive (SSD). The company has reportedly shipped many different configurations of the SSD with different drive controller clock speeds and different NAND flash. According to the original report, ADATA has first shipped the SX8200 Pro SSD with Silicon Motion SM2262ENG SSD controller, running at 650 MHz with IMFT 64-layer TLC NAND Flash. However, it was later reported that the SSD was updated to use the Silicon Motion SM2262G SSD controller, clocked at 575 MHz. With this report, many users have gotten concerned and started to question the company's practices. However, ADATA later ensured everyone that performance is within the specifications and there is no need to worry.

Today, we have another report about the ADATA XPG SX8200 Pro SSD. According to a Redditor, ADATA has once again updated its SSD with a different kind of NAND Flash, however, this time the report indicated that performance was impacted. Tom's Hardware has made a table of changes showing as many as five revisions of the SSD, all with different configurations of SSD controllers and NAND Flash memory. We have contacted ADATA to clarify the issues that have emerged, and this is the official response that the company gave us.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, has been working closely with four major motherboard makers (ASUS, MSI, GIGABYTE, and ASRock) to test and optimize the performance of XPG's latest DDR4 memory modules and PCIe Gen 4x4 solid state drive (SSD) on the Intel Z590 platform. The results show that XPG's DDR4 memory module has been overclocked to impressive speeds of up to 5600 MHz per second, while XPG SSD has reached speeds of up to 7100 MB per second.

Taking advantage of Intel's launch of the latest Z590 platform, the XPG Overclocking Lab (XOCL) utilized XPG's most popular memory for overclocking, the SPECTRIX D50, for testing on the platform. The XOCL tested the module in close partnership with two of the world's leading motherboard brands, including MSI and GIGABYTE, to achieve overclocked performance of up to 5600 MHz, while maintaining excellent stability at such high speeds. This result and milestone sets a new standard for memory overclocking speeds on the Intel Z590 platform and showcases the amazing potential of the SPECTRIX D50 for e-sports pros and creators.

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today announces the ADATA SE900G, one of the few external solid state drives (SSD) on the market that sports brilliant RGB lighting.

The ADATA SE900G is a USB 3.2 Gen 2x2 external solid state drive that is an amalgamation of performance and brilliant style. The SE900G delivers excellent usability and performance with read and write speeds of up to 2000 MB/s. This makes the SE900G roughly twenty-five times faster than a standard external hard drive. For example, users can transfer a large 10 GB 4K HD movie file in just ten seconds.

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today announces the ADATA IEM5141A embedded multi media cards. Ideally suited for industrial and IoT applications, the ADATA IEM5141A meets JEDEC eMMC 5.1 HS400 standard that delivers high read/write speeds of up to 300/170 MB/s,and low-power consumption of optimized performance.

The IEM5141A is a fully integrated device with built-in controllerand NAND Flash for higher capacities, durability, and perfectly suited for space-constrained IPCs and server boot-up applications. Furthermore, the IEM5141A offers Auto sleep on/off mode for low power consumption, Partitioning Management, and Thermal Throttling. It also features wide-temperature operability (-40°C - +85°C) and a 3,000 P/E cycle for excellent stability and reliability.

ADATA XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, is bringing a slew of new gaming lifestyle products to the all-digital CES 2021. Under the theme of "The Future of Gaming," XPG will be out in force "digitally" to show off its latest and greatest must-haves for 2021, including a new gaming lifestyle ultrabook, next-gen DDR5 DRAM module, training software, gaming chewing gum, and more.

Following the heels of the XPG XENIA gaming notebook, XPG and Intel are moving their collaboration to the next level with the unveiling of the XPG XENIA Xe gaming lifestyle ultrabook. The XENIA Xe is geared towards users seeking an all-round ultrabook that is easy to carry around but also powerful enough to keep up with their modern lifestyle needs, including gaming, light content creation, and productivity. The XENIA Xe is a 15.6" EVO Ready gaming lifestyle ultrabook that sports a sleek and contemporary design that features a premium and elegant CNC anodized aluminium chassis. It has a svelte profile of 11 mm (0.4 in) at its thinnest, weighs in at 1.65 kg (3.6lbs), and offers up to 16 hours of battery life for excellent usability on the go. It comes equipped with an Intel 11th Gen Core i5-1135G7 or i7-1165G7 processor, Intel Iris Xe graphics, 15.6" 1080P Full HD IPS touch display with an 87% screen-body ratio, as well! as XPG's very own 1 TB PCIe Gen4 M.2 SSD. With plenty of expandability options, the possibilities for the XENIA Xe are nearly endless.

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, is gearing up to bring next-generation DDR5 memory modules to market to offers users a significant upgrade in speed, capacity, as well as increased bandwidth per CPU cores. ADATA has been working closely with two leading motherboard makers, MSI and Gigabyte, to ensure an optimized experience through ensuring synergies between ADATA's DDR5 modules and their latest Intel platforms.

In parallel to developing the new memory modules, ADATA has also been working closely with two leading motherboard makers MSI and Gigabyte, its long-term strategic partners, to ensure their new platforms can take full advantage of DDR5. Among other initiatives, ADATA, MSI, and Gigabyte have been conducting joint testing and research to guarantee optimum DDR5 overclocking on the latest Intel platforms to meet gamers' discerning standards. ADATA and the motherboard above makers will be launching DDR5 modules and DDR5-compliant motherboards simultaneously to offer high performance to a wide range of users, including enterprises, gamers, and creators, to name a few.

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, plans to release next-generation SD Express cards by Q2 of 2021.

With the rise of social media influencers, user-generated content, and the deployment of 5G networks worldwide, content creators and others seek high-capacity, high-performance, and portable memory products to meet their needs. To this end, the SD Association (SDA) released SD7.0, which introduced two major new functions, which include the incorporation of the PCIe and NVMe interfaces into SD memory cards for a significant upgrade in read/write speeds. These new SD cards will be known as SD Express cards. ADATA will be launching a new SD Express memory card by Q2 of 2021.

The XPG DEFENDER PRO manifests XPG's ambition in PC Components by introducing an E-ATX Mid-Tower dimension chassis that can host a graphic card up to 380 mm length, which is plenty of space for supporting both NVIDIA and AMD latest generation of high-end new products, and a CPU-mounted cooler up to 170 mm depth. With enough space for better heat dissipation, XPG DEFENDER PRO E-ATX dimensions can ensure future upgradeability and a lot of modding fun. XPG Defender Pro has an optimized airflow efficiency, including 3 XPG VENTO 120 ARGB fans pre-installed for gamers and modders, which can be expanded up to 7, and is ideal for users demanding an excellent balance of both exterior gamer appearance and aerodynamic efficiency.

XPG, today announces XPG STARKER, a compact mid-tower chassis featuring an innovative dust filter, vertical VGA installation and a stylish industrial design with ARGB accents. The XPG STARKER will turn heads with its bold gaming style and stunning ARGB flair. It features a functional and sleek front panel design with two front-facing ARGB light strips and comes in either black or white to match different personalities in a compact form factor that makes the most of the ATX format.
For easy maintenance, the XPG STARKER features an innovative on-rail dust filter design that is incredibly easy to remove, encouraging more frequent cleaning to prevent unsightly and potentially harmful dust accumulation. What's more, a replaceable VGA bracket makes it easy to show off graphics cards with lighting effects vertically or horizontally, despite the chassis' shrunk dimensions. The chassis facilitates excellent airflow with support for up to six fans. It also supports multiple radiators, including a 360 mm radiator at the front of the chassis, a 280 mm radiator on top, and a 120 mm radiator at the rear.

XPG, a provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG VENTO PRO 120 PWM fan. Designed in collaboration with Nidec, the XPG VENTO PRO 120 PWM is customized for discerning gamers and PC enthusiasts that seek for ultimate in PC cooling. Based on Nidec's famous Gentle Typhoon fan design, the XPG VENTO PRO 120 PWM has a high static pressure of up to 3.15 mm H₂O and can pull up to 75 CFM airflow to circulate into the chassis, making it an ideal air intake or exhaust fan to complement water-cooling systems.

"We congratulate XPG on the launch of the VENTO PRO 120 PWM and are delighted that our fan design is a part of it," said Masayuki Mohri, President & CEO at Nidec. "Along with the incredible cooling capabilities of our Gentle Typhoon fan, we trust gamers and others will revel in the extreme performance offered by the XPG VENTO PRO 120 PWM."

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of the ADATA SE770G RGB external solid state drive (SSD). Performance-driven and bold, SE770G features USB3.2 Gen 2 and Type-C connectivity, read/write speeds of up 1000/800 MB/s, and a spacious panel of RGB lighting.

The SE770G isn't the typical run-of-the-mill external SSD. With a spacious panel of RGB, it will light up workspaces at home and on the go with a glorious cube-patterned effect. In the past, external SSDs were relegated to the shadows while other RGB-adorned peripherals and devices took the spotlight on peoples' desktops. With the SE700G, it is now the time for external SSDs to shine.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories, today announces that the XPG Overclocking Lab (XOCL) has clocked the SPECTRIX D50 Xtreme RGB DDR4 memory module to a frequency of 5400 MT/s. The result was achieved on a GIGABYTE B550 VISION D motherboard featuring an AMD Ryzen 7 4700G processor.

Manufactured with only the highest quality chips and PCBs, the SPECTRIX D50 Xtreme offers excellent stability, reliability, and performance and supports the latest Intel and AMD platforms. The SPECTRIX D50 Xtreme sports an elegant and solidly constructed metal heatsink adorned with bold geometric lines and a triangular RGB light bar that perfectly fits the module's overall design.What's more, in line with its limited-edition status, the SPECTRIX D50 Xtreme comes in a special edition packaging that features a glossy exterior and premium box.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories, today announces that the XPG Overclocking Lab (XOCL) has overclocked the SPECTRIX D50 Xtreme RGB DDR4 memory module to a frequency of 5300MT/s, giving gamers a new baseline for performance. The breakthrough performance was achieved with an MSI MEG B550 Unify X motherboard featuring an AMD Ryzen 7 PRO 4750G processor.

Manufactured with only the highest quality chips and PCBs, the SPECTRIX D50 Xtreme offers excellent stability, reliability, and performance and supports the latest Intel and AMD platforms. The SPECTRIX D50 Xtreme sports an elegant and solidly constructed metal heatsink adorned with bold geometric lines and a triangular RGB light bar that perfectly fits the module's overall design.What's more, in line with its limited-edition status, the SPECTRIX D50 Xtreme comes in a special edition packaging that features a glossy exterior and premium box.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, is pleased to announce the ADATA IM2P3014 M.2 2242 PCIe Gen3x2 M.2 solid state drive (SSD). Equipped with 3D TLC flash and high-quality chips, this industrial-grade SSD offers the performance needed to handle large data volumes, all the while being incredibly energy efficient. Along with other capabilities and features, the IM2P3014 is an SSD well-suited for applications relating to IoT, edge computing, and 5G.

The IM2P3014 is a robust and compact industrial-grade SSD made for the era of IoT, edge computing, and 5G. This PCIe Gen3x2 SSD supports NVMe 1.3 for excellent transmission performance with read/write speed up to 1600/1300 MB per second while being energy efficient and effective at dissipating heat. These capabilities make the IM2P3014 perfectly suited for space-constrained IPCs and server boot-up applications. What is more, the SSD sports a 3,000 P/E cycle rating for excellent longevity and is designed to operate optimally in a wide range of temperatures (-40°C to 85°C) for incredible endurance, reliability, and stability.

ADATA XPG, a provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG GAMMIX D20 DDR4 memory module. Sporting a dark and edgy design and operating frequencies of up to 4133 MHz, the GAMMIX D20 will help users up to their game in style.


The GAMMIX D20 sports an intimidating yet understated black or grey heatsink that discerning gamers and PC enthusiasts will find agreeable. Its sleek anodized metal surface and x-shaped design evoke an armor-like quality that screams power and stealth. Users looking for an alternative to flashier RGB modules will appreciate the GAMMIX D20. Not only does it have the look of a serious gaming DDR4, but it also has the performance of one, operating at frequencies of up to 4133 MHz. Users can also choose models that operate at 3200 MHz and 3600 MHz.

ADATA XPG, a provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG GAIA mini gaming PC. The XPG GAIA is a compact 5-liter system designed for gamers and creators who have limited desktop space but don't want to compromise computing power and features.

Based on Intel NUC 9 Extreme Kit - Ghost Canyon, the XPG GAIA sports up to an Intel Core i9-9980HK[1] processor that operates at up to 5.00 GHz and features eight cores. It also generates less heat and consumes less power thanks to its low TDP of 45 W. What's more, the XPG GAIA can be equipped with an additional graphics card, up to 202 mm to make it future-proof.

ADATA XPG, a provider of systems, components, and peripherals for gamers, esports pros, and tech enthusiasts, today announces the XPG GAMMIX S70 PCIe Gen4x4 M.2 2280 solid state drive (SSD). With the launch of the S70, XPG now offers a comprehensive lineup of Gen4 SSDs, which includes the GAMMIX S50 and S50 Lite, to meet a range of budgets and needs. With the adoption of next-gen PCIe 4.0, the GAMMIX S70 delivers unmatched read and write performance and has the distinction of being the world's fastest M.2 SSD.

With the advent of 5G networks and the ever-growing volume of data being processed, PCIe Gen4 is a critical upgrade that will bring storage devices to the next level. The GAMMIX S70 expands XPG's Gen4 SSD series with a new option for discerning users seeking to harness the best that PCIe 4.0 can offer. Sporting blazing-fast read/write speeds of up to 7400/6400 MB per second. Users will have no doubt they have reached the pinnacle of SSD performance. In combination with NVMe 1.4 compatible, Dynamic SLC Caching, the S70 offers performance far superior to that of SATA and PCIe 3.0 SSDs. For added ease of use and convenience, the S70 is backward compatible with PCIe 3.0.

ADATA XPG, a provider of systems, components, and peripherals for gamers, esports pros, and tech enthusiasts, today announces the XPG GAMMIX S50 Lite PCIe Gen 4x4 M.2 2280 solid state drive (SSD). With the advent of 5G networks and the ever-growing volume of data being processed, the PCIe Gen4 interface is a critical upgrade that will bring storage devices to the next level. The S50 Lite expands the GAMMIX S50 series with a new option for mainstream users wanting to harness the capabilities of PCIe 4.0.

"With the launch of the S50 Lite, we have now extended our PCIe 4.0 SSD offering to meet not only the demands of early adopters but also mainstream users, whether for work or play," said Ibsen Chen, Director of Product Marketing at ADATA. "With support from our strategic partners at Silicon Motion, we have invested in developing a next-generation SSD that is accessible and offers exceptional performance."

XPG, a provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG PRECOG ANALOG gaming headset. The launch of the XPG PRECOG ANALOG comes on the heels of the XPG PRECOG, which was unveiled last year. The XPG PRECOG ANALOG brings with it many of the qualities as its predecessor but with a more accessible price point. Sporting hybrid electrostatic-dynamic drivers and ergonomic ear cups covered in a skin-friendly fabric, the Hi-Res Audio-certified XPG PRECOG ANALOG gaming headset is designed for epic sound quality and long-session comfort. What's more, it comes equipped with a detachable high-sensitivity microphone and is fully customizable with the purchase of additional accessories.

XPG the gaming division of ADATA has recently unveiled a variety of new products including a new family of Bronze-certified PYLON power supplies, VENTO 120 mm fans, and the PRIME ARBG LED strip. The XPG PYLON series of 80 Plus Bronze-certified power supplies feature conversion efficiency of up to 89% and are designed for 24/7 continuous operation. All models include a single quiet 120 mm Fluid Dynamic Bearing (FDB) fan combined with 105°C Japanese Main capacitors which help to keep the noise down. The XPG PYLON series comes in 4 wattage options 450 W, 550 W, 650 W, and 750 W ranging from 69.99 USD to 99.99 USD and all feature a 3-year manufacturer warranty.

The XPG VENTO 120 and VENTO 120 ARGB fans run at 1,200 RPM delivering airflow of 45.3 CFM. The fans both feature Rifle Bearings and operate at 23dB and are rated at 60,000 hours MTTF when running at 40℃. The VENTO 120 ARGB features nine addressable RGB LEDs which can be controlled using existing RGB control software from most major motherboard makers. The XPG VENTO 120 and XPG VENTO 120 ARGB fans will retail for 7.99 USD and 16.99 USD respectively. The XPG PRIME ARGB LED is a basic RGB LED strip based on the SK6812 in a 5050 chip package for high compatibility with RGB control software. The string is extendable up to 4 lighting strips for a maximum length of 120 cm and will retail for 39.99 USD.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, is pleased to announce that it has received IATF 16949 certification according to the IATF-16949:2016 International Automotive Quality Management System (QMS). The certification is acknowledged as the industry's highest standard of system and process quality for automotive suppliers.

The attainment of the IATF 16949:2016 certification is an affirmation of ADATA's commitment to offering products and solutions of the highest standards. ADATA is ready to facilitate the coming 5G evolution in the automotive industry with reliable and cost-effective solutions that will help enable the development of the Internet of Vehicle (IoV), including autonomous driving, smart parking, safe navigation, and collision avoidance among others.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, is pleased to announce a new strategic partnership with PB Tech to distribute ADATA industrial-grade products in the New Zealand market.

"We are thrilled to be joining forces with PB Tech and putting our complementary strengths to work," said Danny Wang, Sales Director at ADATA. "With PB Tech's leading position in computing and IT retail and ADATA's full range of products and solutions, this is a complementary partnership that will greatly expand the presence of both parties in New Zealand."