Thermal throttling is a big problem for M.2 NVMe SSDs, with drives losing up to 30 percent in sequential transfer rates when overheated. ADATA, with an M.2 SSD product spanning nearly all price-points, is taking the issue of throttling heat-on with its XPG Storm RGB M.2 SSD heatsink. The cooler consists of a chunky aluminium heatsink with coverage area for M.2-2280 drives, a tiny lateral-blower fan, and a cooler shroud with RGB LED lighting. ADATA claims the heatsink reduces temperatures by up to 25 percent.

Its RGB LED lighting supports standard headers, and can be controlled using standardized software such as ASUS Aura Sync RGB, GIGABYTE RGB Fusion, MSI Mystic Light RGB, etc. Unfortunately, the heatsink appears to add Z-height that makes it unfit for M.2 slots located between PCI-Express add-on card slots. At best they're suited for boards with M.2 slots above the topmost heatsink, or just south of the PCH heatsink. The heatsink relies on adhesive thermal-pads and its installation is tool-free

ADATA Technology Co., Ltd., a leading manufacturer of high performance DRAM modules and NAND Flash products, will bring a series of innovative products to the Consumer Electronics Show 2018 from January 9thto 12th, including the world first XPG RGB SO-DIMM memory modules, new form factor NGSFF ultra-fast PCIe SSD, NV-DIMM memory modules, and the latest wireless charging and storage products with the newest specifications. ADATA will also display high quality robot products using AI technology for visitors to experience the convenience from innovation.

XPG will reveal two brand new RGB DDR4 memory modules, SPECTRIX D60RGB DDR4 memory modules which combine extreme performance and a dazzling heatsink with a maximum speed of 4600MHz and SPECTRIX DS40 DDR4 SO-DIMM which is the world's first RGB SO-DIMM. Both are equipped with XPG Auro Sync software for users to adjust the lighting atmosphere. These give mini-system modders new options. The debut of EMIX H40 high-quality headphone provides field-optimized sound mode, letting players quickly enter the game. In addition, EMIX H40 is particularly suitable for FPS games (First-Person Shooting Games) due to its optimized listening Bit-Technology which provides the more accurate sound in FPS games allowing the player to clearly hear everything around them. Another thrilling audio product, EMIX I30 in-ear earphone, not only has the 5.2 channel surround sound which can deliver true 3D surround sound, also! supports multiple platforms and applications, including any PC / Mac, Nintendo Switch, Sony PS4 VR, HTC VIVE, Xbox One, smartphone, and tablet. Users can easily control and enjoy the sound effect in any game.

ADATATechnology Co., Ltd., a world leading memory brand, is proud to present the combo pack of the INFAREX M10 gaming mouse and the INFAREX R10 mousepad. Both devices are equipped with RGB lighting effects, so that users can create the optimal atmosphere and exciting for their gaming experiences. Furthermore, both the M10 and R10 are designed with user comfort in mind, to ensure that gaming remains an enjoyable experience even after long sessions.

The INFAREX M10 boasts 3200 DPI optical sensitivity as well as a built-in DPI switch, which gives gamers maximum accuracy, precision, and flexibility when aiming. The ergonomically curvature of the mouse was created based on gamers' grips, and helps protect against wrist pain from repeated clicks. The INFAREX R10 mousepad will be essential to setting the mood for maximum immersion in any gaming experience, thanks to its three lighting modes - mono-colored lights, cycling lights, and pulsing lights.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV230 and UV330 USB Flash drives, adding to its extensive range of portable storage devices. The UV230 works in USB 2.0 and is offered in up to 64GB, while the UV330 operates in much faster USB 3.1 and ships in up to 128GB. The two share a capless design where the connector extends and retracts using a quick-slide mechanism. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

From USB 2.0 to USB 3.1 5Gbps, ADATA recognizes demand for diverse USB Flash drives remains strong. Consumers want functionality, style, and ease of use as well as affordability. Hence ADATA delivers: from the entry-level UV230 to the vastly speedier UV330, and their many contemporaries in the ADATA catalog. From 16GB UV230s to 128GB UV330, just these two classic models cover much ground and offer a wealth of options for users that need to quickly save and move data.

ADATA Technology Co., Ltd., a leading manufacturer of high-performance DRAM computer memory modules and NAND Flash products is excited to declare that the 2015 Taiwan Excellence Gold Award winner, XPG Z1 DDR4 overclocking memory, is designed to be the ultimate upgrade for overclockers, enthusiasts, and gamers.

At CES 2018, ADATA will unleash the new XPGZ1 DDR4 16GB 4600MHz CL 19-26-26-46 1.5V (AX4U460038G19-DRZ), a new force designed for Intel Z370/X299 chipset motherboards. The XPGZ1 DDR4 4600MHz Kits features timings of CL 19-26-26-46 16GB at 1.5V and is built to achieve both stability and high performance. XPG Z1 DDR4 4600MHz Kits are ready for action with the MSI Z370I GAMING PRO CARBON AC at CES 2018 and will be available in Q1, 2018. MSRP for dual pack (8GB x 2) will be $579.

Earlier this month, ADATA and TechPowerUp brought you the XPG EMIX Giveaway, a chance for three lucky winners to get an set of ADATA XPG EMIX H30 Headset and SOLOX F30 Amplifier, each. Together, the XPG EMIX H30 headset and SOLOX F30 amp make for a high-end, eSports tournament-grade audio solution for competitive gamers. The XPG EMIX H30 combines the highest grade acoustic-dampening with large drivers. The SOLOX F30 is a tailor-made amp for this headset, that puts out just the right impedance and range, along with a great degree of physical and software control. Without further ado, the winners:

• Joshua from the United States
• Manuel from Spain
• Kevin from Canada

A huge congrats to you three! TechPowerUp will return with more such interesting giveaways!

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched i-Memory AI720 flash drive that is chic in style. The Apple MFi-certified AI720 is merely 7.5mm thick and comes with both Lightning and USB 3.1 connectors. Thanks to its unique save-as-you-record function for 4K video, high-resolution videos will no longer occupy much space in your mobile phone. The AI720 supports strong encryption and has been designed to resist water and dust for more care-free user mobility thanks to nano coating technology. The AI720 is available in 32GB, 64GB, and 128GB capacities, with gold and gray schemes.

Dual connectivity, one elegant and stylish design
The AI720 is lightweight, thin, and beautifully shaped, making it a perfect match for iOS devices. It features a longer lightning connector to fit iOS devices perfectly even if the cover is extra thick or padded. And the metallic sandblasted surface not only makes it elegant, also fingerprint-resistant. The AI720 is available in two fashionable colors- gold and gray, for an urban vibe.

TechPowerUp and ADATA XPG present the EMIX e-Sports gaming headset giveaway, showcasing the EMIX series of amplified gaming headsets. Three lucky winners stand to win a set of XPG EMIX H30 Headset and SOLOX F30 Amplifier, each. The full-size EMIX H30 headsets deliver a wide sonic range with powerful bass thanks to their 53 mm drivers. The SOLOXX F30 amplifier + headset stand is an external audio card, putting out 7.1 channel virtual surround audio. Together, the EMIX H30 and the SOLOX F30 aim to take your gaming audio to e-Sports tournament levels. The contest is open world-wide, till the 17th of December, 2017.

For more information, and to participate, visit this page.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG STORM heatsink add-on for M.2 2280 drives. STORM features an aluminum heatsink and with a fan. It can be easily affixed to any compatible SSD to provide powerful cooling. Lower SSD temperatures promote more stable storage and system performance, in addition to the XPG-styled STORM heatsink with its colorful RGB lighting contributing to attractive, gaming-themed PC setups.

Lower temperatures complement high speeds
While M.2 2280 PCIe SSDs are currently the fastest on the market, their high data rates also mean considerable heat buildup. Without a heatsink, accumulating heat can compromise performance and accelerate SSD aging. STORM includes an aluminum heatsink that fits on any M.2 SSD without causing overhead issues. Together with the heatsink, STORM uses a fan to circulate cool air and reduces temperature by at least 25% when compared with bare M.2 SSDs.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV100F special edition USB Flash drive, designed especially for the upcoming holiday season. The USB 2.0 drive has 16GB/32GB capacities and features a red/white design highlighting Christmas icons. Perfect as a gift to friends, family, and team members, the UV100F ships in a custom red retail box to further accentuate its special edition status. The UV100F joins a long tradition of ADATA special edition USB Flash drives that have gone on to become much-sought collectible items.

From its Santa Claus-emblazoned packaging and inwards, the UV100F beams with festive cheer. The drive itself has Frosty the Snowman (16GB) and Santa with his sleigh (32GB), painted in white on a compact red drive body. In addition to the usual utility of USB, the UV100F presents an excellent gift for all, as virtually everyone could use more storage space: it packs 16GB and 32GB, which is always useful.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV220 and UV330 USB Flash drives, adding to its extensive range of portable storage devices. The UV220 works in USB 2.0 and is offered in up to 64GB, while the UV320 operates in much faster USB 3.1 and ships in up to 128GB. The two share a capless design where the connector extends and retracts using a quick-slide mechanism. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

From USB 2.0 to USB 3.1 5Gbps, ADATA recognizes demand for diverse USB Flash drives remains strong. Consumers want functionality, style, and ease of use as well as affordability. Hence ADATA delivers: from the entry-level UV220 to the vastly speedier UV320, and their many contemporaries in the ADATA catalog. From 16GB UV220s to 128GB UV320, just these two classic models cover much ground and offer a wealth of options for users that need to quickly save and move data.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched theXPG SX6000 SSD. The product represents a bold move to provide PCI Express storage performance for nearly the same price to end users as that of traditional 2.5" SATA SSD. The SX6000 uses the compact M.2 form factor and reaches 1000MB/s read and 800MB/s write, easily doubling SATA SSD throughput without a relative increase in price. This is part of an ADATA focus on high speed, compact M.2 drives aimed at gamers, overclockers, and PC DIY enthusiasts. The SX6000 meets NVMe 1.2 specs and offers up to 1TB capacity, all at an approachable entry-level alongside its more premium stablemates the SX7000, SX8000, and SX9000.

The leading advantage of the SX6000 is embodied in its superb cost-performance ratio. Using 3D TLC NAND, a Realtek controller, NVMe 1.2 technology, and a PCIe Gen3x2 interface, it reaches 1000MB/s read and 800MB/s write. Compared to a typical 500MB/s by 400MB/s on SATA III SSDs, this means doubled performance for less than 10% more spend in same-capacity comparisons. Increasingly, motherboards ship with two and four M.2 slots, up from a single slot on select boards just two years ago. Therefore, PCIe M.2 SSDs are expected to become more normative and the SX6000 encourages this trend as an affordable high speed alternative that works great as an OS drive and mass storage.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the industrial-grade IM2S3148 M.2 2280 SATA 6Gbps solid state drive. Utilizing the compact M.2 form factor for an easy fit in various installations and delivering up to 560 MB/s read and 530 MB/s write, the drive employs durable and long-lasting 3D NAND Flash for extended longevity and improved power efficiency compared to 2D NAND. The IM2S3148 is carefully tested to survive extreme temperatures and humidity as well as provide robust resistance to shocks and vibration. Customers can choose capacities from 128 GB to 512 GB.

Thanks to the compact dimensions of the M.2 2280 form factor, the IM2S3148 requires far less room than 2.5" SATA drives. It can therefore better serve users as more proper embedded storage, rather than add-on storage that requires independent power and more intricate accommodation. The IM2S3148 takes power directly from the M.2 slot, consuming just 2.3W at peak.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its first dedicated audio products. The three are XPG-branded as they deliver powerful, clear, and comfortable sonic experiences to enthusiast gamers. The EMIX H30 headsets feature a full-sized, over-ear design with 53 mm drivers while EMIX I30 earphones bring an advanced in-ear design with oversized 13.5 mm drivers. The SOLOX F30 amplifier (sold paired with EMIX H30 or separately) provides multiple connections, four audio presets, and virtual 7.1 surround. All three products boast an attractive gaming-inspired style, while EMIX H30 and EMIX I30 are universally compatible with PC, Mac, consoles, and mobile devices.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched industrial-grade ISDD336 SD cards and IUDD336 microSD cards. Diversifying ADATA offerings for industrial storage, all models feature wide temperature tolerance as well as shock, vibration, and humidity resistance well beyond consumer product ratings. ISDD336 and IUDD336 cards utilize durable and long-lasting 3D MLC NAND Flash, and are fully compliant with SD 3.0/SPI specifications, making them reliable choices for embedded systems. Performance across the board reaches 95MB/s read and 90MB/s write. Customers can choose ISDD336 SD cards in 16GB to 256GB capacities, and IUDD336 microSD cards in 16GB to 128GB capacities.

ADATA continues to increase its focus on industrial-grade products, with more offerings for users. As the SD standard has clear advantages for industrial customers thanks to its compact form factor, durability, and low power requirements, ADATA strives to provide more choice in the SD space. Thus, ISDD336 cards arrive in SD form factor while IUDD336 cards deliver the same quality and performance in microSD.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the industrial-grade IMSS314 3D NAND SSD. Available in 3D MLC (32GB/64GB) and 3D TLC (128GB/256GB/512GB), the new model uses the compact mSATA form factor and SATA 6Gps connectivity. It has been purpose-designed for onsite deployment with industrial, enterprise, and organizational users. It offers speeds up to 500MB/s read and 400MB/s write, and can easily tolerate a wide temperature range, extreme shocks, vibration, and humidity. The IMSS314 delivers highly reliable and durable embedded storage for applications where speed and responsiveness are important. The availability of more affordable 3D TLC versions caters to users that prioritize large capacities, and stays true to the ADATA pledge of providing more options.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today confirmed that its Premier microSDXC/microSDHC UHS-I Class 10 cards now support the new SD Association A1 standard. Part of SD 5.1 specifications, A1 has been designed for running apps off external storage, going beyond traditional SD card uses such as accessing photos and video. At the same time, ADATA has also implemented V10 and V30 video recording capabilities on all of its Premier Pro microSD and SD cards, denoting at least 10MB/s and 30MB/s of video recording bandwidth, respectively.

An evolution long promoted by the SD Association, the A1 specification is part of SD 5.1 requirements. It shows that a microSD or SD card can support sufficiently high read speeds and IOPS counts to successfully run most apps without latency being an issue. In other words, A1 certified microSD and SD cards equal internal storage for app performance. They give users much greater freedom, as before apps were limited to internal storage even if large external storage was installed. With A1 and future specifications, users have the ability to install many more apps than would normally be the case, thanks to large add-in storage that is able to run said apps without compromise.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products,today launched the industrial-grade ICFS314 CFast storage card. Designed for demanding applications and harsh or high traffic environments, the ICFS314 uses 3D MLC NAND to increase durability and longevity. As a CFast 2.0 product, it delivers data in the SATA III (6Gbps) protocol, capable of 550MB/s read and 520MB/s write (more than twice CFast 1.0 speeds). The ICFS314 consumes just over 2W, making it exceedingly power efficient, and is available in a wide range of capacities from 32GB to 512GB.

The shift to more efficient, higher density, and longer lasting 3D NAND is well under way in SSDs. Enterprise and industrial users now also have the option of benefitting from 3D NAND advantages on CompactFlash/CFast products, such as the ICFS314. Stacked or layered NAND improves on its planar predecessor in every way, from speed to lifespan. The ICFS314 arrives in up to 512GB of meticulously-sorted 3D MLC NAND.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX9000, its fastest consumer SSD yet. The SX9000 caters to gamers and PC overclockers. It arrives in an M.2 2280 form factor and uses the PCIe3x4 interface to deliver up to 2800MB/s read and 1450 MB/s write. ADATA has selected a new Marvell controller to ensure consistently optimized performance, while in-house ADATA manufacturing, assembly, and quality control result in up to a 1000TB terabytes/total bytes written (TBW) rating. The SX9000 uses MLC NAND Flash and ships in 256 GB, 512 GB, and 1 TB capacities.

The SX9000 goes even beyond the XPG SX8000 thanks to balanced ADATA design and the integration of a new Marvell controller. It reaches 2800MB/s read and 1450 MB/s write, leveraging the PCI Express Gen 3x4 interface and the NVMe 1.2 protocol. A compact M.2 2280 drive, the SX9000 also manages 310K/140K IOPS random 4K read/write. For fast boot, reduced cross-drive transfer times, shorter game loads, and quicker in-game asset delivery, the SX9000 offers an excellent foundation.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the industrial-grade IM2S3338 M.2 2280 and IM2S3334 M.2 2242 SATA 6Gbps solid state drives. Both utilize the compact M.2 form factor for an easy fit in various installations and transfer data at up to 560MB/s read and 525MB/s write. They use durable and long-lasting 3D NAND, MLC/TLC for the IM2S3334 and TLC on the IM2S3338. The two drives are carefully tested for survivability in extreme temperatures and humidity as well as resistance to shocks and vibration. ADATA integrates LDPC error correction to promote data integrity plus DRAM and SLC caching to help sustain peak performance on both model ranges.

ADATA continues to place an emphasis on serving industrial and commercial applications such as manufacturing, surveillance, retail, transportation, and medical care. The IM2S3338 and IM2S3334 provide additional options, this time in the M.2 form factor. The IM2S3338 uses 3D TLC in capacities from 128GB to 1TB. It delivers 560MB/s read and 520MB/s write. The IM2S3334 carries highly durable 3D MLC NAND in 120GB to 512GB, and 3D TLC in 128GB to 512GB, and runs at up to 560 MB/s read and 525 MB/s write. Users therefore get a comprehensive range of models to choose from based on required capacity and planned budget.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched industrial-grade ISSS314 solid state drives in 3D MLC and 3D TLC versions. All models can withstand a wide temperature range, extreme shocks and vibrations, as well as humidity to meet the needs of industrial users. Using hardened and carefully sorted components, ISSS314 SSDs consume just 2.5W to lower operating costs while providing speedy 560 MB/s read and 520 MB/s write. They are offered in 3D MLC and 3D TLC NAND plus capacities ranging from 32GB to 512 GB in order to better cover and serve as many budgets and needs as possible.

The increased durability and power efficiency of stacked NAND Flash compared to older planar NAND offers very appealing advantages in applications that require non-stop and long term use. The ISSS314 range has an MTBF of 2 million hours, which is 25% more than comparable 2D NAND drives. At the same time, they consume just 2.5W per drive while reaching 512 GB in capacity. Modest power draw translates into major electricity savings over the life of the drive, especially in large installations where many units are needed. Across the range, ISSS314 drives reach 560 MB/s read and 520 MB/s write.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today launched the SE730H external solid state drive, an update of the best-selling SE730. The SE730H performs at 500 MB/s read and write, and moves to 3D TLC NAND for increased durability and longevity, while remaining one of the most compact external SSDs worldwide.

It has a reversible USB-C connector for greater convenience, and a stylish metallic design. Data transfers use USB 3.1 Gen 2 (up to 10Gbps). Importantly, the SE730H meets IEC IP68 dust and water proof requirements, as well as military-grade shock mitigation standards. Available in 256GB and 512GB, the SE730H is Windows, Mac OS, and Android compatible for seamless cross-platform usage.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today announced that its upcoming XPG SPECTRIX D40 RGB DDR4 has been certified compatible with ASUS AURA Sync software. This allows users of ASUS motherboards to personalize the RGB lighting elements built into D40 modules with choice of color range, lighting sequence, and more. SPECTRIX D40 modules have been optimized for the Intel X299 platform with a starting speed of 2666MHz. They are also compatible with AMD AM4 motherboards. Designed for gamers, overclockers, and case modders, SPECTRIX D40 DDR4 modules provide more options and customization features and support the trend towards builds that incorporate sophisticated RGB and LED.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its XPG GAMMIX product series, first shown at Computex 2017. The debut consists of the GAMMIX S10 PCIe3x4 NVMe 1.2 M.2 2280 SSD, capable of 1800 MB/s read and 850MB/s write thanks to premium 3D NAND in up to 1TB capacity. The S10 features a stylish heatsink for expedited heat dissipation. It is joined by GAMMIX D10 DDR4 memory modules, which likewise boast a custom heatshield to ensure lower temperatures and more stable performance. They are offed in black and red colors, and in up to 3000 MHz factory speeds with a starting speed of 2666MHz on new Intel X299 motherboards. The GAMMIX line provides gamers, PC DIY enthusiasts, and overclockers with additional options that combine performance and design, stemming from the core XPG mission statement of ensuring better experiences.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today launched the HD710 Pro durable external hard drive alongside an addition to the best-selling HD650 range. The HD710 Pro improves on its HD710 predecessor by exceeding IP68 dust and waterproofing plus military-grade shock resistance. It enhances the safeguarding of stored data against accidents, damage, and the rigors of active lifestyles, and is available in four colors. The HD710 Pro offers up to 4TB capacity. The refreshed HD650 arrives in a stylish light blue over black color scheme, also providing 4TB capacity - a new milestone for unpowered USB external hard drives. Together, these two new USB 3.1 models bolster the ADATA external hard drive portfolio, giving consumers more choice.