ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched XPG FlameDDR4 memory modules. Featuring a sleek heatsink emblazoned with a flame design, XPG Flame DDR4 is available in 288-pin U-DIMM and 260-pin SO-DIMM. This marks the first XPG memory for notebooks, and makes XPG Flame an appealing choice for gamers, overclocking, and competitive benchmarkers on desktops, notebooks, and small form factor (SFF) PCs. XPG Flame uses the most carefully-sorted and assembled boards and chips for assured quality and stability. Customers can choose modules in 4 GB, 8 GB, and 16 GB densities, with speeds up to 3000 MHz on U-DIMM and 2800 MHz on SO-DIMM. All XPG Flame modules support Intel XMP 2.0 (Extreme Memory Profile) specifications and ship with a lifetime ADATA product warranty.

Following the launch of bestselling XPG Z1 DDR4 memory and lucrative XPG Dazzle LED DDR4, XPG Flame brings a highly attractive option for desktop gamers, overclockers, and tuners. With a sleek low profile heatsink, XPG Flame U-DIMM modules use a 10-layer black PCB with 2oz of copper. All of these ensure stable performance and a long module lifespan in every situation, from the most system-stressing games to competitive overclocking and benchmarking. Stock clocks range from 2400 MHz to 3000 MHz, driven by 1.2V to 1.35V. Higher speeds are quite readily possible thanks to the premium chips, circuitry, and PCB materials employed. Intel XMP 2.0 support means users have more ways to access memory overclocking, including directly from the operating system rather than via more complex BIOS settings.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the Ultimate SU800 SATA 6Gb/s 3D NAND solid state drive, part of a complete range of SSD offerings that utilize advanced 3D NAND Flash. At the forefront of SSD innovation and development, ADATA has committed to transitioning to 3D NAND across its entire SSD portfolio, from mainstream consumer offerings to hardened industrial application models designed for the harshest environments.

The Ultimate SU800 is a mid-range model that makes the most of 3D NAND, or stacked Flash, representing a considerable upgrade for existing 2D NAND SSD users and a massive step up for HDD users. With its incorporation of floating gate cell NAND and a high quality SMI controller, the Ultimate SU800 arrives in diverse capacities - 128GB to 1TB. It embodies the 3D NAND generation with higher density, improved performance, and increased reliability when compared to 2D or planar NAND Flash SSDs. ADATA plans to expand the Ultimate series of solid state drives with higher-end SU900 by September.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the Premier SC660 external solid state drive and Premier HC660 external hard drive. The two share a luxurious, sandblasted metal design that measures just 9.6mm in thickness. The grooved enclosure featured in both models is highly durable, resistant to shocks, scratches, and chipping thanks to an electroplated coating.

ADATA continues to offer customers more options for external storage, enabling content mobility with easy sharing, multi-OS compatibility, and enhanced durability. Whether in SSD or hard drive form, the shared design of the SC660 and HC660 makes them highly attractive and practical storage products for users that want a combination of eye-catching style and portability.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today unveiledthe SE730, SC660, and SV620 external SSDs. The three are compatible with Windows, Mac OS, and Android, thus bringing solid state storage expansion and convenience to the majority of notebooks, ultrabooks, desktops, and even media boxes and game consoles.

From the USB Type-C SE730with its IP68 dust and water proofing to the cost-effective SC660 and SV620, each offers at least four times the performance of an external mechanical drive while consuming far less power (excellent for portable device batteries), operating in total silence, and ensuring vastly better shock resistance. The drives are ideal for mobile or stationary scenarios. They use carefully-sorted and certified controllers and memory chips, undergoing rigorous ADATA testing. Likewise, PCB pr! oduction and enclosure assembly meet demanding ADATA standards, backed by a 3-year warranty. The SE730 and SV620 launch today while the SC660 will release in August.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the AI910 Lightning Card Reader Plus. Featuring SD and Micro SD slots with support for up to 256GB capacity, the AI910 is a "three-way" device, allowing users to backup, read, and share content across iOS, Android, and Windows. The proprietary ADATA i-Memory app enables easy data management, with support for nearly 40 file formats, Ultra HD 4K video, and files larger than 4GB. It has a Lightning connector (MFi certified) and ships with Micro USB/USB cables to ensure seamless connectivity out of the box. The AI910 is covered by a two-year warranty.

The AI910 carries Apple MFi certification, and has been designed to bridge the gap between platforms. Thanks to the inclusion of USB cables and tested compatibility, it works with iOS, Android, and Windows. Data transfer speeds through the Lightning connector to iOS devices are up to 30MB/s read and 20MB/s write. The three-way connectivity of the AI910 offers users a convenient way to read and write data across the most popular operating systems and devices available, including smartphones, tablets, notebooks, and desktops.

ADATA Technology is announcing the release of four new accessories for today's digital lifestyle. The new products include a 3-way lightning card reader for iOS, Android and Windows; waterproof external SSD; MFi certified lightning flash drive and an ultra-small Type-C flash drive.

"We developed these new accessories for today's digital world," stated Robert Chen, managing director of North America at ADATA. "Users are creating more and more content and looking for better ways to store and share it. We believe the quality and versatility of these devices will propel them to become a staple anywhere mobile storage is needed and/or collaboration between devices is necessary, may that be the classroom, workplace, home or creative space."

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched thePremier SP550 M.2 2280 SATA 6Gb/s solid state drive. As the market presence of slim laptops and ultrabooks continues to grow, M.2 form factor SSDs are increasingly the preferred main storage choice due to limited internal chassis space. This applies to factory installs as well as user upgrades. Loaded with advanced features and technologies, the extremely light Premier SP550 M.2 2280 provides high speed performance alongside superior stability and efficiency to those delivered by mechanical 2.5" drives, resulting in a powerful yet affordable solution.

While the Premier SP550 M.2 2280 measures just 22x80x3.5mm, it is available in up to 480GB and upgrades slim laptops and ultrabooks without compromising performance. Its maximum read/write speeds are 560/510 MB per second, with 4K random read at up to 75K IOPS thanks to a high quality SMI controller and SLC caching technology. The latter allows the Premier SP550 M.2 2280 to operate in simulated SLC (single-level cell) mode for a performance boost. DRAM cache buffer functionality (where the SSD uses system RAM as a temporary, ultra-fast cache) also enhances read/write performance by as much as double that of solid state drives that lack a DRAM cache.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the HD700 and HV620S external hard drives. The two products provide reliable and affordable storage for wide range of users. The HD700 is an entry-level rugged, durable hard drive with IP56 water and dust proofing plus military-grade shock resistance. The HV620S is slimmed-down version of the best-selling ADATA HV620, with a sleek glossy exterior and a profile of just 11.5 mm. Both drives feature a G-Shock sensor and 256-bit AES data encryption, and are Windows and Mac OS compatible.

The HD700 has been designed for users that enjoy activities such as hiking, mountaineering, kayaking, and cycling. In other words, lifestyles that call for storage to capture experiences as they happen while putting demands on storage devices, namely shocks, vibration, as well as exposure to dust and water. The HD700 is IEC IP56-certified, meaning it offers dust proofing against all but the finest particles. The HD700 is also water-proof, able to withstand high pressure jets of water. It meets MIL-STD-810G 516.6 drop test requirements to ensure military-grade impact proofing. The HD700 uses multi-layered protection, with a cushioned interior, hardened plastic enclosure, and a removable shock-canceling silicone cover. The HD710 is available in 1TB and 2TB and uses USB 3.0. Its removable silicone covers will be made available in multiple colors, to be announced at a later time.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the Premier SP580 SATA 6 Gb/s solid state drive, built for users who want to upgrade their computers with affordable SSDs and gain access to faster speeds and better efficiency compared to traditional HDDs. The Premier SP580 is powered by a Marvell controller and supports SLC caching technology, meaning it can operate in SLC (single-level cell) mode for a tangible performance boost. With LDPC ECC (low density parity check error correcting code), a high TBW (total bytes written) rating, and DEVSLP (device sleep) functionality, the Premier SP580 makes highly durable, power efficient, and affordable SSD upgrades a reality.

Utilizing a Marvell controller, the Premier SP580 offers high read/write speeds up to 560 MB/s 410 MB/s per second. It also features SLC caching for on-demand performance boosts, allowing the Premier SP580 to operate in a simulated SLC mode during intense data loads. The drive supports DEVSLP low power mode to reduce electricity costs and provide longer battery life when installed in portable. The Premier SP580 is available in 120 GB and 240 GB capacities and arrives bundled with a 2.5 mm spacer, making it suitable for diverse installs - from desktop PCs to notebooks and ultrabooks.

ADATA is ready with its flagship XPG Z1 memory module that belts out DDR4-4400 speeds. The modules achieve DDR4-4400 at timings of 17-19-19-39, although its DRAM voltage is not known. The module was demonstrated running at its marketed speeds. It's also interesting to note that the module doesn't use heatsinks or elaborate cooling to run at these speeds, and makes to with a rather thin heatspreader.

ADATA also unveiled its SR1030 SSD targeted at workstation/enterprise builds. The drive ticks on a Seagate (ex-SandForce) SF-3514 processor, wired to 3D MLC NAND flash, and comes in capacities ranging between 128 GB to 1 TB, with sequential read/write performance rated at up to 560 MB/s reads, with up to 530 MB/s writes. You get a lot of SandForce-made features such as DuraWrite (garbage collection enhancement), Shield and RAISE (protection).

ADATA is a launch partner for Maxiotek MK8115 processor, a new entrant to the consumer SSD scene, with the new SU700 series. These drives will be ADATA's most affordable, and targeted at buyers upgrading from hard drives. The MK8115 is mated to synchronous Micron-made DRAM-less 3D TLC NAND flash memory, in capacities ranging up to 1 TB. ADATA put out CDM performance numbers for the drive, which clocks in at 554 MB/s sequential reads, and 529 MB/s sequential writes.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched XPG Dazzle,itsfirst line of LED DDR4 memory modules. The modules feature illuminated LED strips and DDR4 specificationsforan exciting look that complements their high performance and power efficiency. Utilizing patented LED memory module technology by AVEXIR, XPG Dazzle makes PCs much more eye-catching to meet growing demand by case modders, PC enthusiasts, and gamers for unique, colorful, and vibrant system builds.

XPG Dazzle LED DDR4 memory modules maintain and evolve the aggressive but sleek style of XPG products, featuring a tough outline, cool color combinations, and their own unique highlight in the form of a shining LED strip built into the heatsink. With a special design and alluring red LED, XPG Dazzle accentuates chassis appearance and revitalizes performance PCs, whether for overclocking, gaming, or pure case modding showcases. XPG Dazzle memory modules are available in different kits: 8GBx2, 8GB x4, 16GBx2, and 16GBx4, giving users greater flexibility when assembling high-end systems.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today added a Micro USB offering to its range of cable products that features a reversible Type-A connector. The cable is designed to make linking a multitude of devices that use Micro USB (smartphones, power banks, wireless headphones, game controllers and many more) with PCs and other USB Type-A destinations much easier and more intuitive. It supports 2.4A for quick device charging, with high-grade braided sleeves protecting wires inside the cable and extending its lifespan. Aluminum connector housings provide double benefit as they are stylish and durable, while ADATA offers the new cable in seven color schemes to give customers more personalisation options.

The cable features a Micro USB connector on one side and reversible Type-A on the other. Reversible connectors are much more user-friendly than traditional plugs, as shown by the rise of USB Type-C. ADATA offers similar solutions in addition to Type-C, as embodied by the new cable. With reversible Type-A, users can insert the cable into destination devices without the often bothersome "trial and error" associated with USB. There is no need to check which way the USB Type-A plug is aligned, saving time and making connections much more convenient.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash application products, today launchedthe UV210 USB Flash Drive. Built seamlessly and boasting a champagne gold metallic finish that covers a solid zinc-alloy housing, the UV210 USB Flash drive delivers a stylish statement of simplicity and durability.

The UV210 features a sandblasted metallic finish and sleek edges, resulting in a visibly stylish, high quality personal data storage device. It is built using zinc alloy, making it significantly sturdier than plastic USB Flash drives. There is no cap to misplace, facilitating simpler usage, reducing clutter, and creating a better fit with dynamic urban living. In addition, the UV210 is entirely plug n play, driver-less, and carefree. Just connect, store, share, unplug, and go free of hassles.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the i-Memory UE710 Rose Gold Flash drive.Designed to match the look of popular Apple devices such as iPhone 6s/6s plus,the UE710 Rose Gold joins previous i-Memory series offerings in catering to the storage expansion needs of mobile device users. Available in up to 128GB, the Apple-certified drive includes Lightning and USB connectivity for easy data portability and sharing. It provides users with high speed performance up to 30 MB/s read (Lightning),and is accompanied by the latest version of the free i-Memory app with support for Apple Live Photos back up function.

Until today the UE710 was available in White and Black color schemes. The Rose Gold version adds an attractive option, crafted to better suit iPhone 6s/6s plus.The rose gold color scheme has become one of the most popular choices for iPhone, iPad, and other mobile device buyers. The UE710 Rose Gold therefore offers a stylish and consistent color option, making it a chic match when paired with iPhones, iPads, and others.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and storage devices today launched the HD650X external hard drive for Xbox One and the HD710M camouflage-styled drive. Both are available in up to 2TB and connect via USB 3.0. The HD650X delivers high speed storage expansion for Xbox gamers that want more space for an ever-growing library of games and apps. The drive features a green color scheme that matches Xbox branding and style and is based on the ruggedized ADATA HD650 for enhanced durability and portability. The HD650X is compatible with Xbox One and Xbox 360 consoles. The HD710M provides high-grade water, dust, and shock proofing, clad in a special edition woodland camouflage design.

Xbox One consoles currently ship with 1TB drives, and gamers quickly find themselves wanting additional storage as major game releases regularly clock in at above 50GB per title with patches, updates, and downloadable content. This is where the HD650X comes in. Users can choose 2TB, doubling available storage on their Xbox and ensuring ample capacity for the remainder of the console generation. The HD650X helps gamers avoid having to choose between getting new content and deleting previously-installed games, apps, and media. The HD650X is an essential upgrade, particularly in light of the Xbox Games with Gold program, which offers customers multiple free games every month.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched XPG and Premier Pro microSDHC/SDXC UHS-I U3 cards in capacities ranging from 16GB to 64GB. XPG offerings remain true to the extreme nature of their branding with up to 95MB/s read and 90MB/s write, perfect for handling large video files rendered in Ultra HD 4K resolution. The Premier Pro models have been specially-tested for accelerometer applications such as dash recorders and motion cameras. All products employ high-grade MLC Flash and meet strict water, shock, X-ray, and static proofing requirements.

Each card delivers UHS-I U3 performance, which is currently the top-most definition provided by the SD Card Association, or SDA. XPG microSDHC/SDXC UHS-I U3 models reach read speeds of 95MB/s and write speeds of 90MB/s, a considerable increase compared to previous-generation microSD performance.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the industrial-grade ISSS332 2.5" SATA III (6Gb/s) solid state drive. Available in SLC and MLC NAND Flash types that withstand a wide temperature range, the ISSS332 provides excellent performance and durability for a broad spectrum of industrial equipment applications.

Utilizing fast SLC and MLC NAND Flash, the ISSS332 features outstanding performance and reliability with sequential read/write speeds up to 560MB/450MB per second and an MTBF (mean time before failure) rating of 2 million hours. Thanks to an industrial-grade operational temperature range of -40°C to 90°C, the ISSS332 enables long term deployment in harsh environments that experience extreme cold and heat.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the Lightning Card Reader for Apple iOS devices, including iPhone, iPad, and iPod. Fully MFi certified, the accessory connects to Apple devices using the Lightning interface and brings users convenient interconnectivity and storage expansion with SD and microSD cards. It is the first peripheral in its segment with two-way data transfer, meaning read and write, and the first to combine SD and microSD on one reader. The Lightning Card Reader uses durable materials and a flexible cable to ensure long-lasting and reliable operation, and arrives bundled with a free data management app.

While existing Lightning card readers support one way data movement to import files from cards to devices, ADATA technology supports file import and export so users can freely move content to and from the reader to iPhone, iPad, and iPod. The Lightning Card Reader has SD and microSD slots, so it offers universal compatibility with one of the most popular storage mediums in the world. By comparison, other products in its segment feature either SD or microSD, but not both. This enables simple storage expansion for iOS devices which is also very cost-effective, as users can employ existing cards rather than having to purchase proprietary expansion cards or additional hardware.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the ICFS332 industrial CFast card,which combines the form factor of a CF card with a high speed SATA interface to deliver reliability and secure operation for a wide range of industrial equipment applications.

Utilizing fast SLC NAND Flash, the ICFS332 provides outstanding performance and reliability with sequential read/write speeds up to 560MB/400MB per second and an MTBF (mean time before failure) rating of 2 million hours. Thanks to an industrial-grade operational temperature range of -40°C to 90°C, the ICFS332 enables long term deployment in harsh environments that experience extreme cold and heat.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, is pleased to confirm participation in SPS IPC Drives 2015, Europe's leading industrial PC and automation trade show from Nov. 24 to 26 in Nuremberg, Germany. ADATA is ready to display a wide selection of industrial products that help customers create smart manufacturing with a high degree of connectivity, automation, and control. Smart industry depends on reliable memory and storage to drive it forward, and ADATA is at the forefront of providing these.

To fulfill the latest market demand, ADATA implements large capacities and high performance specifications, with PCIe Gen 3x4 and up to 2TB density for big data process across industrial sectors. In addition, the support of PLP (Power-Loss Protection), advanced LDPC ECC and wide temperature tolerance ensure great reliability, stability, as well as data security. As for those applications requires ultra-fast computing and high power efficiency, ADATA's DDR4 DRAM modules can offer lower energy draw and faster performance compared to DDR3 while adding robust durability.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the HM900 external hard drive, which is available in up to 6TB. The HM900 offers convenient content backup, playback, and management, contained in a highly durable product. TurboHDD technology maximizes USB 3.0 bandwidth for fast data transfers, while 256-bit AES encryption ensures robust security. In a time when large Ultra HD video and high bitrate audio are increasingly popular, spacious media-focused external drives such as the HM900 are a must for entertainment enthusiasts.

ADATA offers the self-powered HM900 in 2TB, 3TB, 4TB, and 6TB to suit different budgets and needs. All provide ample room for large multimedia files and virtually every other type of content, from documents and photos to music and Ultra HD 4K video. The HM900 boasts a dedicated one-touch backup button that allows for near instant transfer of selected files from a source device to the drive. It also supports simultaneous video recording and playback, making it eminently easy to enjoy content without missing out on other experiences. For example, users can playback a previously-recorded sports event while recording a favorite TV show in the background. The HM900 supports scheduled backup, auto backup, and multiple-device content sync, all via a user friendly interface.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash application products, today launched Premier DDR4 2133 SO-DIMM memory, optimized for best performance with new Intel Skylake processors and their chipsets, as well as the Haswell-E platform. ADATA is keen to expand DDR4 adoption and encourage the move to a new generation of DRAM on notebooks, as DDR4 offers outstanding performance and greater power efficiency, assured by meticulous ADATA testing and backed by a limited lifetime warranty.

ADATA Premier DDR4 2133 SO-DIMM modules are offered in 4GB and 8GB densities, both clocked to a high speed 2133 MHz. This represents a performance boost over DDR3, which on notebooks has typically been clocked at 1333 MHz or 1600 MHz. DDR4 therefore brings a new phase in computer memory performance and just as with desktop PCs, ADATA believes notebook users stand to gain much by choosing DDR4. This applies to new notebooks that ship with DDR4 and importantly as an upgrade option for notebooks that are compatible with DDR4 but purchased with DDR3 for cost reasons. ADATA encourages users to upgrade to DDR4 to enjoy the benefits of this essential technological advancement in personal computing.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the HD720 ruggedized USB 3.0 external hard drive. Featuring a sporty design, the HD720 has been crafted for travelers and users that demand the most durable portable storage. Highly robust, it meets strict dust, water, and shock resistance requirements and ships in several capacities up to 2TB. Whether on an adventurous personal journey or on tough duty assignment, users gain access to durable and easy to use storage with the HD720.

The HD720 complies with strict IEC/EN 60529 IP68 specifications and requirements. This means the unit offers complete dust tight protection for stable and long-lasting operation in particulate-infused environments. Unlike standard external drives, the HD720 does not require special care in terms of dust-proofing, so both travelers and professionals can use it worry-free. Certification also means the HD720 is rated for up to 120 minutes of submersion in water at a depth of up to 2m. Hence even a drop into a body of water will not disrupt a cherished trip or a vital work task. ADATA has also designed the HD720 to surpass the already-tough MIL-STD-810G 516.6 drop test: the drive can easily survive sudden and violent crashes and drops from as high as 1.8m, whereas the standard sets a 1.2m drop height.