ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash Storage application products, today announced the introduction of the DashDrive Durable HD710 portable hard drive. The DashDrive family is the newest addition to the company's impressive lineup of storage devices, signifying mobile, rapid, and dependable data access.

The housing of the HD710 is comprised of a unique silicone material, and the drive incorporates military-grade shockproof and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its sporty outlook and dynamic design match the requirements and style of sports and outdoor enthusiasts, with color options including blue, yellow, and black.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of a complete lineup of expanded capacity solid state drives. The new SSD range includes the XPG SX900, the Premier Pro SP900, and the Premier SP800, all of which use new optimized firmware to utilize greater storage capacity of the NAND Flash components. The XPG SX900 is a groundbreaking 512 GB capacity solid state drive utilizing the SandForce 2281 controller, making it a milestone in ADATA's history of NAND Flash based products. All of the drives being launched use superior NAND Flash for improved stability and performance.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today unveiled its latest slim profile USB Flash drive, the DashDrive UV100. With a length of only 41 mm and a thickness of just 5.8 mm, it enters the market as an extremely compact and economical solution to those who view data portability as a day-today necessity.

The DashDrive UV100 incorporates the capless design that has proved to be a successful hallmark of ADATA Flash drives, eliminating the risk of cap loss. An integral strap hole makes the drive easy to carry on a lanyard or keychain. In a nod to the ever-increasing design requirements of the fashion-conscious, the drive boasts a diamond-cut bevel exterior, allowing owners to express their unique personal style. However, the key feature of the product may well be its highly competitive price point, which will make the UV100 an ideal option for those who use Flash drives on a daily basis and are looking for a highly portable backup drive.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of new DDR3 server memory modules for cloud business solutions, which feature improved levels of energy efficiency and performance.

The most striking aspect of the new modules is their high efficiency. This results in major energy savings, leading to reduced overall power consumption for cloud businesses, and all-around lower carbon dioxide emissions. These benefits come with no sacrifice in terms of performance- the high speed operation and reduced memory-bus load of these modules leads to greatly enhanced overall system efficiency. Fully compatible with major motherboards, these server DIMM modules are a reliable solution that reduce power costs and increase environmental protection.

Prepare for your RAM to cost you a little bit more early next year! According to the chairman and CEO Simon Chen for Taiwan-based memory module maker Adata Technology the previous cuts in DRAM production will begin to take effect in early January thus effecting the consumers bottom line. He is quoted as saying, "The rebound is mainly because cuts in DRAM output will begin to take effect, PC makers will replenish DRAM inventories and so will buyers on the spot market in January.' He also said, 'PC makers are expected to hike inventory level from two weeks to one month."

Mr. Chen went on to say, "The popularity of Ultrabook PCs will reduce demand for DRAM, but total demand for DRAM will not decrease because of large potential demand for server DRAM arising from fast growth in cloud computing-based applications. However, large demand for Ultrabook PCs will take off when prices fall to US$599 and they are equipped with Microsoft Windows 8." In tough economic times this is a bitter pill to swallow but to be expected given the laws of supply and demand.