Saturday, October 22nd 2016

AMD Wants You to Choose Radeon RX 470 Over the GTX 1050 Ti, For Now

Hot on the heels of NVIDIA's GeForce GTX 1050 Ti launch, AMD fired off an elaborate press-deck explaining why consumers should choose its $169 Radeon RX 470 graphics card over the $139 GeForce GTX 1050 Ti it announced last Tuesday (18/10), which is due for market launch a week later (25/10). The presentation begins explaining that the RX 470 is better equipped to offer above 60 fps on all of today's games at 1080p (Full HD) resolution, with anti-aliasing enabled.

Later down the presentation, AMD alleges that NVIDIA "Pascal" architecture lacks asynchronous compute feature. There are already games that take advantage of it. AMD also claims that its "Polaris" based GPUs RX 480, RX 470, and RX 460, will be faster than competing GTX 1060, GTX 1050 Ti, and GTX 750 Ti at "Battlefield 1" with its DirectX 12 renderer. The presentation ends with a refresher of the company's current product-stack, and how it measures up to NVIDIA's offerings across the competitive landscape. Turns out there is indeed a big price/performance gap between the RX 460 and RX 470, just waiting to be filled.
The Radeon RX 470, priced $30 above the GeForce GTX 1050 Ti, features double the memory bus width, translating into double the memory bandwidth. Memory bandwidth comes in handy with anti-aliasing, mega-textures, and in situations where the GPU needs to quickly move things in and out of its memory.
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113 Comments on AMD Wants You to Choose Radeon RX 470 Over the GTX 1050 Ti, For Now

#101
Camm
rruffWhy don't you just admit that the statement you made earlier ("If the 1060 is anything to go by, arguing OC is kinda pointless as the memory bus lets out first, pretty well much negating any OC.") is plain wrong. The 1060s OC very well and the memory doesn't hold it back, because it OCs very well too!

Meanwhile the best RX 480 TPU tested only OCd 5% on the core, but the 13% memory OC pushed it up to a 8.6% performance increase. Same thing (performance increase is more than the core increase). Does the RX 480 have a weak memory bus also? www.techpowerup.com/reviews/MSI/RX_480_Gaming_X/26.html
12% is hardly a 'good oc'. And what kettle of fish does the 480 have to do with the 1060? We all know its a shit clocker, but it isn't in anyway hamstrung by its memory bus in the first place. You argued that the 1050 will be great because it will clock well, I told you pascal, especially the 1060 down is pretty shit for overclocking because of the anemic memory bus, and the only OC you get is in line with memory OC (which are usually notoriously poor). On top of this, you link to on the 1060 one of the more expensive AIB models, which usually feature better binned memory or at least better cooling, which is definently not what happens on budget cards like the 1050.
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#102
Melvis
So there basically saying our more expensive GPU is better then the competitions cheaper GPU, NO WAY!
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#103
rruff
Camm12% is hardly a 'good oc'. And what kettle of fish does the 480 have to do with the 1060? We all know its a shit clocker, but it isn't in anyway hamstrung by its memory bus in the first place. You argued that the 1050 will be great because it will clock well, I told you pascal, especially the 1060 down is pretty shit for overclocking because of the anemic memory bus, and the only OC you get is in line with memory OC (which are usually notoriously poor). On top of this, you link to on the 1060 one of the more expensive AIB models, which usually feature better binned memory or at least better cooling, which is definently not what happens on budget cards like the 1050.
BTW, I didn't say anything about the 1050 Ti OC, that was someone else. And I didn't link the 1060 either. But if you actually look at that link you will see a bunch of 1060s listed and they all OC really well. Recent AMD cards (last couple years) have been shit clockers across the board. They push them to the limit at the factory. Nvidia cards OC very well though, generally at least 15% over reference performance. Budget cards don't OC? 950s and 960s typically OC ~20% above reference. Look up the reviews on TPU.

Bottom line is that if you OC, expect to get a substantially larger performance boost with your Nvidia card compared to AMD.
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#104
Prima.Vera
I think the smart choice for any guy that wants to buy a new card is to follow the bellow steps:
1. Budget and absolute maximum budget (if you can afford extra 10-20 bucks)
2. What games are you playing most: check the reviews from various sites and see which card on the budget range performs better
3. Done.
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#105
TheGuruStud
rruffBTW, I didn't say anything about the 1050 Ti OC, that was someone else. And I didn't link the 1060 either. But if you actually look at that link you will see a bunch of 1060s listed and they all OC really well. Recent AMD cards (last couple years) have been shit clockers across the board. They push them to the limit at the factory. Nvidia cards OC very well though, generally at least 15% over reference performance. Budget cards don't OC? 950s and 960s typically OC ~20% above reference. Look up the reviews on TPU.

Bottom line is that if you OC, expect to get a substantially larger performance boost with your Nvidia card compared to AMD.
That's not really true when a 470 OCed has an 11-14% improvement (480 level). I mean, if you think an already gimped card that never had a shot at competing is going to match a 480...

1050(ti) are clearly a joke.
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#107
MLScrow
IceScreamerStating facts, their products should speak for themselves. If your product is good enough then it will sell, without any comparisons or slides (especially slides that you make in wake of competing products coming out). RX 470 is a good card, but AMD seems to think well, a bit differently. And that's what my complaint was about.
No offense, although it will probably offend, but this is one of the stupidest comments I've ever seen. No one knows whether or not a product is good, unless people buy them then benchmark them, and post the results, so that everyone can see just how good it is. These slides to exactly that. Now people will know what kind of performance they should expect, and can buy what they need accordingly.

From a marketing standpoint, this is exactly what a company should do in the face of competition launching a competing product. If your product is better, then show people that it's better. For anyone who is complaining about these slides, they simply biased toward nVidia. For the first time in a long time, AMD is able to trump nVidia in the low and midrange. They addressed this first, intelligently, rather than tackle the high end, which consists of such a small percentage of the overall market. AMD scored huge, while nVidia has been trying to catch up. nVidia tackled the high end first, with 1080, 1070, Titan, but who has the money for those cards, not most people.

AMD's stock has gone up over 300% since last year. Anyone who has invested in AMD has made a shit ton of money and can make more. When AMD launches Vega and Zen, they will break $10/share. They are currently at $7.30. That's gonna be around 40% more. I, personally, am going to put more money into them now.

People should really be happy that AMD finally has competent management for the first time in a decade. The fact that they are making the right moves, offering 60fps for 1080P with Ultra settings for $200 is what everyone wanted. It forced nVidia to lower it's prices and to come up with offerings that are even lower priced, so that AMD can lower their prices even more. Competition is great for all of us, so why anyone would complain is beyond reason.

The 1060 6GB is a superior card to the RX480, side from DX12 titles like Doom where the 480 trumps the 1060, but it's 25% less expensive than the 1060 and the 1060 isn't 25% better than the RX480 in most situations, so the price to performance ratio is in favor of the 470/480 respectively.

I like these slides, it will make people neglect the 1050Ti and purchase 470/480's, which will help AMD complete the comeback it's already started to make.

When Zen comes out, the same thing is going to happen to Intel. Intel is already working on a response, but responses in the CPU industry take years to come to production, so AMD will have it's time in the limelight for a while. I personally feel that AMD has the potential to reach $20+ eventually, so long as management continues to make the right decisions. The fact that Lisa Su is Chinese, seems to be helping AMD land major Chinese contracts.

They won the contracts for the next XboX and Playstation. They lost the Nintendo Switch to nVidia, but they picked up Apple, which is good for them. The more money AMD makes, the more they can invest into R&D and the better the products they make, the better the competition, the lower prices go, the happier we all are.

This is great stuff from AMD marketing.
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#108
TheGuruStud
Can't lose Nintendo when they're not selling a real gaming device. It's a stupid tablet lol. If it were an actual console, then it would have been the same as xbone/ps4. Nintendo wanted to be different and I don't think that's gonna work out for them.
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#109
rruff
MLScrowThe 1060 6GB is a superior card to the RX480, side from DX12 titles like Doom where the 480 trumps the 1060, but it's 25% less expensive than the 1060 and the 1060 isn't 25% better than the RX480 in most situations, so the price to performance ratio is in favor of the 470/480 respectively.

I like these slides, it will make people neglect the 1050Ti and purchase 470/480's, which will help AMD complete the comeback it's already started to make.
The RX 480 8GB and GTX 1060 6GB cost the same in the US: www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=100007709%20601205646%20601203793%20600358543%20600494828&IsNodeId=1&bop=And&Order=PRICE&PageSize=36

The GTX 1050 Ti is closer to the RX 460 4GB on price, not the RX 470: www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=100007709%20600007787%20601201888%20601206353&IsNodeId=1&bop=And&Order=PRICE&PageSize=36
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#110
IceScreamer
MLScrow/snip/
Good or bad marketing this, as I said already, TO ME looks desperate. RX470 was already presented, benchmarked and marketed and claiming Nvidia bias for pointing out questionable AMD marketing is frankly getting annoying. And pricing is different in every country, some are neck and neck and some don't make sense.
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#111
nothappy
I wish to take the discussion at a higher level, so that you can just state that I am rambling and dismiss anything I say. Remember when DX 11 came out and AMD was first to create devices for it? take a look now and aren't we using DX 11 as standard? So if microsoft is already creating a new DX version, has it ever been not used as the new standard? its just new, that is why not many games use them.

As we know DX 12 is Vulkan and as we know Vulkan is intended to run on all platforms (console and PC as the main). This way ported games wont suck running on any platform. All this is started by Mantle, and we know who to thank for that. If you havent heard of "Planned obsolescence" then you need to check that out, because its the way we are being played.

$20 dollars is still money, but if "the juice is worth the squeeze" go for it. Feel proud of your research and what final product you buy. Thank you for hearing this rant.
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#113
Palladium
IceScreamerGood or bad marketing this, as I said already, TO ME looks desperate. RX470 was already presented, benchmarked and marketed and claiming Nvidia bias for pointing out questionable AMD marketing is frankly getting annoying. And pricing is different in every country, some are neck and neck and some don't make sense.
From a business PoV, can charging an $30 extra at the expense of twice the bus width and nearly twice the die size and TDP over GP106 even be remotely considered a win? Heck, if anything this shows how shitty AMD margins are.
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