AMD is making inroads to the world's second largest film industry, the Indian film industry. Speaking at the 2016 Mumbai Film Festival held last week, the company announced that it is working with Arka Mediaworks, a big-budget production house, to shoot its next blockbuster movie, "Baahubali 2: The Conclusion" in 360-degree VR. Although the primary version of the film is shot in some of the largest 2D production formats, each scene in the film is additionally produced in 360° VR. AMD is separately pushing for VR in Indian cinemas, so the VR experience of "Baahubali 2: The Conclusion" could be exhibited to the masses.

At the heart of this endeavor is a 360° camera rig custom-built by AMD, called the BB360. The rig combines two dozen ultra high-resolution cameras feeding to a workstation with production hardware and VR mastering software made by AMD. The company claims that the BB360 is the most advanced VR camera rig ever built, and makes its production debut with "Baahubali 2: The Conclusion," due for spring 2017.