Besides the NVIDIA reference-design $699-ish GeForce GTX 1080 Ti, which doesn't come with a $100 Founders Edition sucker-tax, ASUS is giving final touches to at least two custom-design models, the GTX 1080 Ti ROG STRIX, and the GTX 1080 Ti Turbo, pictured in a leaked press image, below. The GTX 1080 Ti Turbo is positioned to be the more affordable of the two, and it won't surprise us if ASUS prices it cheaper than even its reference-design SKU. The card features a lateral-flow cooling solution strapped onto a PCB that closely resembles the reference-design.

Next up, is the company's Republic of Gamers (ROG) STRIX card, which could likely come in two variants, an OC variant with factory-overclocked speeds, and a standard variant that either ticks at reference speeds, or close-to-reference speeds. These cards feature a beefier variant of the DirectCU III cooling solution the company launched with its GTX 1080 STRIX cards, which comes with ASUS Aura Sync RGB LED lighting. The cooler will be mated to a custom-design PCB with a strong VRM, multiple case fan-headers (yes, case fan headers), and preparation for front-panel VR HMD connectivity.