Tuesday, January 23rd 2018
Graphics Industry Leaders Mike Rayfield and David Wang Join AMD
AMD today announced the appointment of Mike Rayfield as senior vice president and general manager of AMD Radeon Technologies Group (RTG), and David Wang as senior vice president of engineering for RTG. Both will report to President and CEO Dr. Lisa Su. Rayfield will be responsible for all aspects of strategy and business management for AMD's graphics business including consumer graphics, professional graphics, and semi-custom products. Wang will be responsible for all aspects of graphics engineering, including the technical strategy, architecture, hardware, and software for AMD graphics products and technologies.
"Mike and David are industry leaders who bring proven track records of delivering profitable business growth and leadership product roadmaps," said AMD President and CEO Dr. Lisa Su. "We enter 2018 with incredible momentum for our graphics business based on the full set of GPU products we introduced last year for the consumer, professional, and machine learning markets. Under Mike and David's leadership, I am confident we will continue to grow the footprint of Radeon across the gaming, immersive, and GPU compute markets."
Rayfield brings to AMD more than 30 years of technology industry experience focused on growth, building deep customer relationships, and driving results. Rayfield joins AMD from Micron Technology, where he was senior vice president and general manager of the Mobile Business Unit. Under Rayfield's leadership, Micron's mobile business achieved significant revenue growth and improved profitability. Prior to Micron, Rayfield served as general manager of the Mobile Business Unit at Nvidia, where he led the team that created Tegra.
With more than 25 years of graphics and silicon development experience, Wang brings deep technical expertise and an excellent track record in managing complex silicon development to AMD. Wang rejoins AMD from Synaptics, where he was senior vice president of Systems Silicon Engineering responsible for silicon systems development of Synaptics products. Under Wang's leadership, Synaptics more than quadrupled its design team through acquisition and organic growth. Prior to joining Synaptics, Wang was corporate vice president at AMD, responsible for SOC development of AMD processor products, including GPUs, CPUs, and APUs. Previously, Wang held various technical and management positions at ATI, ArtX, SGI, Axil Workstations, and LSI Logic.
"Mike and David are industry leaders who bring proven track records of delivering profitable business growth and leadership product roadmaps," said AMD President and CEO Dr. Lisa Su. "We enter 2018 with incredible momentum for our graphics business based on the full set of GPU products we introduced last year for the consumer, professional, and machine learning markets. Under Mike and David's leadership, I am confident we will continue to grow the footprint of Radeon across the gaming, immersive, and GPU compute markets."
Rayfield brings to AMD more than 30 years of technology industry experience focused on growth, building deep customer relationships, and driving results. Rayfield joins AMD from Micron Technology, where he was senior vice president and general manager of the Mobile Business Unit. Under Rayfield's leadership, Micron's mobile business achieved significant revenue growth and improved profitability. Prior to Micron, Rayfield served as general manager of the Mobile Business Unit at Nvidia, where he led the team that created Tegra.
With more than 25 years of graphics and silicon development experience, Wang brings deep technical expertise and an excellent track record in managing complex silicon development to AMD. Wang rejoins AMD from Synaptics, where he was senior vice president of Systems Silicon Engineering responsible for silicon systems development of Synaptics products. Under Wang's leadership, Synaptics more than quadrupled its design team through acquisition and organic growth. Prior to joining Synaptics, Wang was corporate vice president at AMD, responsible for SOC development of AMD processor products, including GPUs, CPUs, and APUs. Previously, Wang held various technical and management positions at ATI, ArtX, SGI, Axil Workstations, and LSI Logic.
45 Comments on Graphics Industry Leaders Mike Rayfield and David Wang Join AMD
if you give them almost no resources to work with, the result guaranteed to be abysmal.
Look at market share and corresponding time frame before posting a wall of text which just isn't true.
People wanted Nvidia , fair enough , now they get to enjoy overpriced second grade products while their top GPUs cost 3000$. Blame yourselves not AMD or even Nvidia , you get to vote with your wallet at the end of the day. If you dislike the monopoly and bought their cards , then congratulations , you actually approve of it.
Edit: missed your edit. Not really, some people want performance which cannot be delivered at this point. If people want to game at 4k they won't just stick to the underdog. At the end of the day you get what you pay for that's true but at this point would you take VEGA over the 1080 Ti just to support AMD?
All of this happened after AMD had very competitive products and they still couldn't get market share , people chose Nvidia long before Pascal arrived. Your complaints are a direct result of that. AMD simply does not have a insensitive anymore to go all out on consumer graphics knowing that it would not pay off in the end (as proven to have happen before). You think these companies are run by morons ? No , they do whatever they figure out it's best for them. The blame lies 100% on those who have happily paid 700$ for what was a mid tier GPU. If people can't say no to getting ripped off even when there is no completion then , without question , they are at fault too.
I mean at which point are you going to stop , are you going to sell your house to buy an Nvidia card if this trend continues ? Is AMD really the only one that can control prices , customers really are that stupid ? No , they are not , the can easily say no even if AMD disappears of the face of the earth.
Update: Ok, so that was the last time I checked a couple months ago. The price has gone up even more; they are now priced at >$1250.
NO THANK YOU.
As for paying $700 for a GPU. Yep, myself included, not because I wanted to it was because I had wait for the competition to come up with something after a whole damn year and to my shock and awe, it was the same thing that was on already out on the market. This isn't a choice per say, and certainly isn't nVidia's fault for putting out a product to fit my needs. Don't mean to burst your bubble but if AMD's choice is not to compete in a segment is doing far worse damage to their market share than not being able to outsell the competition. The only thing people that bought into Pascal's high end are at fault is not being able to choose after a certain price-point due to lack of competition. It's not your or mine and any one else's fault that AMD refuses to leave a segment alone - It's not like AMD's on welfare and we have to support it. The current state of the market is there because nVidia had the right sales pitch and AMD didn't (look at the 960 which was sub 380/x performance which the latter ending up outsold ...in large numbers oh and the 960 was a bit more expensive as well - This is what good marketing can bring). Let's face it back in Hawaii days you would've at least gave those cards a look now you have what again? Oh and Hawaii sold (key word as in they actually sold something). Just my $0.02 on the matter.
The trend will continue as long as they have dominance. If they price a high end GPU at $5999.99 for the consumer market it won't sell much but it will sell. Somebody out there would buy it for the performance (hence why Titans which are a terrible price/perf buy... yet it's amazing they still sell). Basically if you want performance you pay for it (goes for both camps) and at this point AMD has nothing to hold against nVidia when it comes to high-end stuff let alone nVidia's budget for PR ... I won't even comment on R&D. And yes actually the competition can drive the price be it up or down. So... ehll yes it's on AMD for the MSRP values (right now ... erm... nevermind the pricing is a bad joke already - which at this point neither AMD or nVidia are at fault for) and for leaving so much leverage for nVidia to have on the high-end market.