Monday, March 26th 2018
Drunk on GeForce Partner Program Koolaid, MSI Openly Slanders AMD Radeon
MSI was caught openly slandering AMD Radeon graphics processors in promoting its MSI Gaming Series notebooks featuring NVIDIA GeForce graphics chips. The company is a signatory of the draconian GeForce Partner Program (GPP) by NVIDIA which, in boilerplate regulator-baiting language, tells its add-in card (AIC) partners not to use the same gaming sub-brand (eg: ASUS ROG, MSI Gaming, GIGABYTE Aorus, etc.,) for GPUs from any other brand (i.e. AMD Radeon). When it's in effect, ASUS, for example, can't sell an ROG Strix-branded Radeon graphics card, MSI can't sell an RX Vega 64 Gaming X, and it's probably why GIGABYTE stripped the RX 580 Gaming Box of Aorus branding.
In one of its regional Facebook pages, an official Facebook page customer response handle was seen openly stating "NVIDIA currently are ahead in the GPU experience," (keyword being "experience" and not performance), suggesting that its competition is sub-par. The handle was responding to a question as to why the notebook didn't come with AMD Radeon graphics options. Facebook users were quick to torch the MSI handle with a flame-war, and MSI corporate redacted the post stating "We apologize for making an inappropriate comment. It did not represent MSI's official views."
Source:
Forbes
In one of its regional Facebook pages, an official Facebook page customer response handle was seen openly stating "NVIDIA currently are ahead in the GPU experience," (keyword being "experience" and not performance), suggesting that its competition is sub-par. The handle was responding to a question as to why the notebook didn't come with AMD Radeon graphics options. Facebook users were quick to torch the MSI handle with a flame-war, and MSI corporate redacted the post stating "We apologize for making an inappropriate comment. It did not represent MSI's official views."
95 Comments on Drunk on GeForce Partner Program Koolaid, MSI Openly Slanders AMD Radeon
Long story short I don't have a need for FPS + Infinity and with the Nvidia's priced so insanely I certainly woudn't go out and grab one now.
This one was cheaper even back then and will do the job for awhile to come..... For me at least.
Can't speak for anyone else but hey..... I'm happy with it.
I stopped buying MSI after a colossal fucking with cheap coolers on motherboards. Why would I trust them with my money in a graphics card? It's a little player trying to make big waves, using the power of the fanboy. If you fell for it, congrats in being their tool.
2. Why is that techies expect tech companies to act different than any other company in America ? Capoitalism, it has a definition... look it up. That's the American way .... corporate mantra is dog it dog, crush the competition. The mindset that they 'should be nice' or "invest billions in R & D and than "share the results" does not fit in any corporate culture.
3. The naming thing is being misreported and misinterpreted. here we have nVidia and AMD cards sharing a model line "Gaming X"
MSI 480 Gaming X - us.msi.com/Graphics-card/Radeon-RX-480-GAMING-X-8G.html
MSI 1060 Gaming X - us.msi.com/Graphics-card/GeForce-GTX-1060-GAMING-X-6G.html
nVidia has significantly ightened what vendors can do with their cards, both with card design and legally, with last few successive generations. What they are now saying, is that they are willing to work with partners to "loosen up those restraints" on partners. In exchange for the time, effort and money invested in that program, it is expected that "both partners" will benefit from increased sales and greater "mindshare" from this endeavor. And like their technical proprietary technology, they don't want that investment in any way benefiting their competition.
So if they work with MSI and allow MSI to make PCB improvments providing better VRMs, nmore phases, fatser memory, better cooling. nVidia can say "OK, when our driver detects the "MSI Usain Bolt (male track star) 2080 Ti", we will allow Boost 3 to clock an extra xxx MHz, allow power limiter to hit 150% and allow voltages of +xx mv. A card with those advantages will no doubt be sought after by reviewers and gaming enthusiasts. So all nVidia is saying is ... after we helped MSI gain recognition for the UB line of cards, you can't use the UB naming convention on competition's cards ... So if MSI wants to do a hi end line for AMD, they can issue the "MSI Lolo Jones (female track star) Vega 72" line w/o complaint.
As far as the subject site ... I expect we'll find that it was a hack, a whacko employee or MSi corporate takes some kind of disciplinary action.
As far as brand loyalty ... it's a fools errand to rely on personal experiences and apply them over time. Its like betting on the Yankees in baseball to take it all this year because they won 3 World Series in a row from 1998 - 2000 or the Cubs hadn't won in 100 years. The only record you can go by is "what did they do last year" and what's changed there as well as the competition. We were strictly an Asus shop for 10 years but our experiences with Z87 and Z97 and since the 6xx series were horrible. Returing a WS board resulted in a banana shaped replacement twhereby yiu couldn't bend the board back enough to get the IO panel thru the case opening. It took 3 months to rplace that baord. Other builds had the BIOS clock freeze bug for which the promised BIUOS fix never arrived. Meanwhile MSI had done a lot innovation and quality wise since then and Gigabyte remains strong with many model lines. Asus has since pretty much returned almost to the level of the glory years.
If ya look at reliability, the brands overall are remarkably close (1.48 - 1.63% return rate). The best the user can do is avoid the board and cards with failure rates well above the ave5age... in most recent analysis
5,71% ASUS Z170I-PRO Gaming
5,59% ASUS X99 Strix Gaming
4,70% MSI B150M PRO-VDH D3
4,17% ASUS B150I PRO GAMING/WIFI/AURA
3,81% ASRock FM2A58M-VG3+
3,45% MSI X99A Gaming 7
3,17% ASUS X99-A II
2,23% MSI Z170A Gaming M3
2,19% ASUS Z170-A
2,08% GIGABYTE GA-Z170XP-SLI
7,69% Sapphire NITRO+ Radeon RX 480 4G
7,00% Inno3D iChill GeForce GTX 1070 X4
6,69% Sapphire NITRO+ Radeon RX 480 8G OC
5,98% Sapphire Radeon RX 480 8GD5
5,08% MSI Radeon RX 470 GAMING X 4G
5,00% Sapphire NITRO+ Radeon RX 480 8G
4,79% ZOTAC GeForce GTX 1070 AMP! Extreme
3,02% ASUS GeForce GTX 1080 - ROG STRIX-GTX1080-8G-GAMING
2,54% MSI GeForce GTX 1070 Founders Edition
2,13% EVGA GeForce GTX 1080 FTW GAMING ACX 3.0
Overll failure rates for GFX cards by brand .. again mist within the 1.13 and 1.30 spread ... Sapphire being way out due to the problematic 480
Zotac 1,13%
EVGA 1,19%
Gigabyte 1,19%
MSI 1,29%
Asus 1,30%)
Palit/Gainward 1,49%
Inno3D 1,56%
Sapphire 2,90%
The context is we are discussing notebooks, and the truth is that AMD's mobile offerings are behind nVidia's. As far as I know, for something to be slander, it has to be untrue. Unless the definition of slander changed?
From "we crush the competition" to "sub-par". Here some context for you. Microsoft and Sony are two major players. Developers/publishers are "AIBs". MS and Sony decides which game comes to Xbox or PS and finally to PC. Where's your jihad against that?
But im also not delusional about the impact of this on joe public or AMD's bottom line.
You keep saying it's Msi's business right to do as they wish , it is i agree , but i don't agree that we all have to lump it without voicing concern like you seam to be implying.
Oh and to your points
A Oems can sell what they like, but if they all colude with a manufacturer, eventually price joins the affected list of things , see the capacitor industry or Intel for proof.
B Amd are well aware, they pointed media outlets at the issue and here we are, they're Not alright with it, you are.
MSI hasn't changed colors. Their butthurt is on them, if they want to be part of GPP which is known to be anti-competitive, then flaunt it.... I hope they get what they deserve. Can anyone point out some amazing new product they have? If not they have the same stuff everyone else makes, with more words from the green hand up their ass working their proverbial mouth. If you are OK eating regurgitated Nvidia vomit, do it.
I will make up my own mind based on data, which I have to admit puts Nvidia ahead in performance, but behind on performance per dollar, ahead on proprietary innovation, but behind on gamer first attitude.
I do get what you're saying. AMD has a rather much cleaner track record in terms of 'shady practices' overall. Then again, its also been on the short end of the stick for how long now? I cannot shake the feeling AMD is that sheep trying to play with wolves and I would much prefer a bit less sheep in AMD.
How many people actually got a Vega 64 for $499? If you did not buy the bundle the card was $599. It was $699 for the liquid cooled version.
And how many people got a 1080ti for $699?
Who is playing who here???
That said, it's also not really a false statement technically to say NV is ahead of AMD in terms of GPUs. I do think AMD is absolutely competitive especially at certain price/performance levels. So saying NV is ahead is debatable, but that's not quite the same as saying what the comment maybe (and the article definitely) insinuated that AMD is not competitive.
As far as the "draconic" NV agreement it forces vendors to sign, although it's obnoxious it's pretty normal for business in just about every industry. It's difficult to even think of an industry without things like this where the biggest fish make it more difficult for competitors in every way they legally can. This goes from things like printer manufacturers making third-party ink cartridges give errors to push people to buy their own overpriced ink cartridges, to grocery stores only giving shelf space and the best shelf space to the largest suppliers.
So, you saying I don't understand the context, to me, it seems like you a) don't understand what context really is and b) you don't know the situation on graphics market either when you go out with such absurd comparison on games market which doesn't even work as analogy to the graphics situation.
Say it ain't so!