AMD is known for some of the most quirky retail packaging. It sold its first FX-series processor in tin boxes, and its first Ryzen Threadripper HEDT processors came in an unusually shaped box that made unpacking the processor an experience unto itself. With its second generation, AMD is poised to introduce new 24-core and 32-core SKUs, presenting the company with an opportunity to make its retail boxes even more grandiose on store shelves.

The new box features a rounded-rectangular front and rear side. A large acrylic window dominates the front, with polygonal bellows leading up to an inner case that shows off the processor as if its a piece of jewelry. This window opens up like an airtight Tupperware box, with a lock on the top, and a hinge at the bottom. Inside, there's a small orange LED lightshow powered by a couple of 2032 button cells. The reverse side also has an acrylic window looking up to the translucent orange back of the inner case, showing you the LGA of the chip. The product logo is unchanged, but a catchphrase has been added - Unlocked, Unrestrained, Uncompromising.