Wednesday, February 7th 2007
Jobs Against DRM
Apple Inc.'s CEO, Steve Jobs, has published an open letter on the Apple website giving his views on Digital Rights Management for music - in other words, the copy protection that stops people easily sharing music purchased over the internet. Jobs wrote that the problems caused by DRM are down to restrictions set in place by the music industry, and he would be willing to go along with an abolishment of DRM, saying Apple would "embrace it in a heartbeat." He claims that Apple is not in control of the DRM restrictions used by iTunes, and that the big four record labels are to blame for the inconvenience. If Apple breaks these restrictions, it has just a few weeks to fix the problem before the record labels withdraw their music. His reasoning behind Apple refusing to use the FairPlay DRM technology (which is supported by a number of companies) is that if problems were found with the music, all companies involved would have a huge task to change all software and firmware to support any modifications required to fix the issue.
Source:
DailyTech
11 Comments on Jobs Against DRM
1./ The music industry (RIAA) is the root (sic) of all these nasty consumer restricting DRM issues and that he is againt them
- with this statement the RIAA is getting (another) kick in the teeth
- the RIAA is already being accused of "cartel" behaviour and this underscores their unethical behaviour
- the RIAA is implicitly responsible for instituting restrictions that go BEYOND legel copyright issues and the rights of the consumer
- Jobs is responding to events from Gates, Fairplay, and embarassing news items relating to assinine action by RIAA
- that Jobs should be LOVED for trumpeting the rights the consumer and all should be forgiven... he is on THE CONSUMERS SIDE
2./ There has been a BIG SHIFT in the positions that industry leaders are taking
Jobs' fairplay comment is smoke and mirrors. Apple clearly wants to have its own tech lead the industry... which has made sense in the past. He is also wrong in the "why". Since if there was a problem with iTunes... but Fairplay was OK... then he would be OUT of favor in the market pretty fast and market share would be lost by Apple. WHEREAS if the whole Fairplay bandwagon had a problem... it would effect the whole industry and everyone would be trying to fix the issue (and therefore less costly for Apple). Market share for Apple would not change.
So, some interesting insights in the strategic shift in the industry mixed with a little bullshit. Well, that's what I call "JOBS P.R.". Has been, always will be. LOL
P.R. fluff or not, I hope Jobs' statement has an impact on the industry, and perhaps we'll see .m4a and not .m4p on the Apple iTunes store if the Big 4 come around to agree with him -- unprotected files would be a welcome change.
If it's so bad why aren't they doing something about it?
It's fine and good if Gates and Jobs say it's bad, but it's a damn shame ALL of their products say otherwise.
They're trying to curry favor, let's just hope this leads to something.
I never have and never will buy and DRM coded music, no matter how beautifully they dress it up.