Monday, June 3rd 2019
AMD and Samsung Announce Strategic Partnership in Ultra Low Power, High Performance Graphics Technologies with RDNA
AMD and Samsung today announced a key strategic partnership in high performance graphics technologies for the mobile space. The agreement means that Samsung will license AMD's Radeon graphics IP in its latest RDNA iteration, no less, for integration on smartphone graphics processing. Let me stress how impressive this can be: that AMD developed a graphics architecture that can scale from a high-performance GPU down to a nimble, fast, power-sipping module for mobile graphics processing.
This is a huge strategic win for AMD, in that more and more products will be infused with their technology. As Lisa Su puts it, the Radeon user base and development ecosystem will be greatly increased with this Samsung integration - as will AMD's revenue, for sure. Perhaps we'll see a "Powered by AMD Radeon" sticker or engraving in our future Samsung smartphones, as we do with Leica partnerships, for example.)
Key terms of the partnership include:
"As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow's mobile applications," said Inyup Kang, president of Samsung Electronics' S.LSI Business. "We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level."
"Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market," said Dr. Lisa Su, AMD president and CEO. "This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem."
Source:
AMD
This is a huge strategic win for AMD, in that more and more products will be infused with their technology. As Lisa Su puts it, the Radeon user base and development ecosystem will be greatly increased with this Samsung integration - as will AMD's revenue, for sure. Perhaps we'll see a "Powered by AMD Radeon" sticker or engraving in our future Samsung smartphones, as we do with Leica partnerships, for example.)
- AMD will license custom graphics IP based on the recently announced, highly-scalable RDNA graphics architecture to Samsung for use in mobile devices, including smartphones, and other products that complement AMD product offerings.
- Samsung will pay AMD technology license fees and royalties.
"As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow's mobile applications," said Inyup Kang, president of Samsung Electronics' S.LSI Business. "We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level."
"Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market," said Dr. Lisa Su, AMD president and CEO. "This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem."
24 Comments on AMD and Samsung Announce Strategic Partnership in Ultra Low Power, High Performance Graphics Technologies with RDNA
And yes, the first Navi has it roots from paleohistory of GCN, but they've infused/tinkered with the DNA to make something. I'm not sure how much AMD will explain RDNA in detail even with this upcoming release, just let the work speak for it's self. AMD would rather keep RDNA (aka building blocks) not to be fully-perceived before we see the Full-Navi (pure RDNA) is released, while the console purveyors would also want to use that euphoria to boost their upcoming new consoles mid-2020 release.
ATI (they were bought by AMD by then) used to have a mobile GPU division that they sold a long time ago to Qualcomm , now, every SoC they make bears the Adreno brand name for their GPU which is an anagram of Radeon. It's funny that now their will be an actual Radeon IP/brand in mobile SoCs which isn't from the original "bloodline" so to speak.
AMD knows how to make business deals that's for sure.
Adreno was sold to Qualcomm, and finally AMD has graphics IP in smartphone industry once again.
PS: Lisa Su is like a celebrity whose autographs people just can't take their hands off. Literally a month after Samsung makes announcement of their new transistor, Lisa Su can already make for arrangements. This next generation of gpus will be sharp.
You mean Thunderbolt and not USB too :)
Its also a huge win for both companies in that it makes Samsung's Exynos processors more competitive to Qualcomm in the future and AMD having its architecture in the mobile space finally.
It's like as the world turns...