Kerry Hopkins, EA's VP of Legal and Government affairs (and yes, apparently that's an actual position within EA) said before a UK parliament session that loot boxes in video games are surprise mechanics that aren't any different from Kinder eggs or from any other "Surprise!" factor product. AS Hopkins put it, lootboxes are also very fun and very ethical experiences in the way EA has implemented them: "We do think the way that we have implemented these kinds of mechanics - and FIFA of course is our big one, our FIFA Ultimate Team and our packs - is actually quite ethical and quite fun, quite enjoyable to people". Never mind that a government-commissioned study on the matter, "Young People and Gambling 2018 Report" claiming that 450,000 UK kids, aged between 11 and 16, bet regularly.
Hopkins explained further saying that "We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren't gambling, and we also disagree that there's evidence that shows it leads to gambling. Instead we think it's like many other products that people enjoy in a healthy way, and like the element of surprise." I'm sorry about the meme, but I just had to do it. But I feel tempted to circle back to the job position for VP of Legal and Government Affairs... I mean doesn't that just sound like something an evil company would have?
87 Comments on What's in a Lootbox? EA Says "Surprise Mechanics, Quite Ethical"
the EA Downloader EA Launcher Origin these days. So it is easy to avoid EA games. Did they release any good games in the last few years which they didn't ruin on purpose with some cash grabbing mechanic?Loads of people have better costume and gun skins then me I don't care but tbf done right they are just a minor inconvenience.
To be fair to EA.
In the end, we all know it will come down to the lesser of the evils presented to us, as long as the developers can benefit right into their paychecks, its not that they dont deserve it, although many studios really dont.
The difference between this discussion and toy from a kids meal is a pretty poor example coming from you, you know its not that simple, that is not a computer game.
There are lots of games like this that predate loot boxes. One that comes to mind is the original Fable. You could choose "feats" which are basically rules where you gamble on yourself completing them for bonus experience and game currency. Is it text book definition of gambling? Yes. Does it require regulation? No, because it's completely up to the player to participate and win or lose, it's just a game with no material stake on the outcome.
To argue that virtual, sealed casinos need regulation is like arguing racing games should enforce the laws of the road because a virtual car on a virtual road is analogous to a real car on a real road so the rules must match. I completely disagree with that notion because games are fundamentally art...
Which brings me back to the point: if publishers want to offer digital items for sale, I have no problem with that. Consumers are willing to pay for access to things and as long as they get exactly what they asked for and there was no false advertising in regards to it, there's nothing wrong with it (other than being an unregulated market/exchange but that's for a different thread). What I have a problem with is people trading material wealth for a chance (<100%) to get something you actually intended to get with the purchase. That is analogous to using a slot machine and the law should treat it as such.
I also strongly feel that if exchanges for digital goods aren't direct (e.g. legal tender -> tokens -> digital goods), the company handling the tokens should have to comply with exchange laws. This pseudo-banking publishers are using has gone unregulated far too long. An example that immediately comes to mind is Nintendo's Wii Points. Want to buy a 800 Wii Point SNES game? Too bad, you have to spend $10 to get 1000 Wii Points and those 200 points you didn't spend are basically a $2 Nintendo tax if you don't find a way to use them. It's so anti-consumer and anti-competition (Nintendo was price fixing too).
Think about it from a different perspective: what other context do you buy tokens with cash instead of products/services directly? Other than digital store fronts (Ubisoft/Assassin's Creed uses Helix points), the only one that comes to mind is carnivals and casinos. Carnivals do it to minimize how many people have to deal with money (reduces risk of theft). Casinos do it because chips are much faster to add, subtract, and multiply than legal tender. Carnival tickets are generally not refundable and they expire quick so people are compelled to only buy what they think they will use and to use it all before they leave. Casino chips are extremely convertible. What's Nintendo's excuse? What's Ubisoft's excuse? As far as I'm concerned, there's absolutely no excuse not to process everything as legal tender when the entire ecosystem is digital. Case in point: slot machines that accept credit cards forego the use of chips.
EA did similar with Bioware Points. Dragon Age 2, Mass Effect 2, and Mass Effect 3 suffered from that plague. One could easily make a strong case against EA for price fixing there because EA forgot to discount them while they would discount the actual game on their store. They only went on sale...like...once. If you're like me and bought all of the things but you weren't like me and didn't plan out how to end up with no Points left over, any excess held by EA is forever there's with no refunds ever. How is that fair? The same argument can be used against Nintendo and Ubisoft.
The only reason why "points" on stores exist is expressly to "rip people off" and they all do it surprisingly equally. Anyway...that's off topic.
EDIT; ah you gave that Wii points example already - yep that
The point you tried to make is understandable, just that the example given wasn't ideal and doesn't fit.
Comparing Nintendo(a company that generally goes out of it's way to be fair with is customer base) to EA(a company that is known for ripping off it's customer base and treating users like criminals) is a very bold statement, and IMHO, not at all fair to Nintendo.
Deus Ex: Mankind Divided (Square Enix) also comes to mind.
But maybe I just didn't get it.