4K hasn't even come in full swing, and already we have the 8K standard nailed down by the Consumer Technology Association (CTA). The standard comes as more of a confirmation than an encouragement to 8K set releases; all 8K TVs currently on the market are within the new standard's specs. These are pretty straightforward as well: a resolution of 7680 x 4320 pixels (my god the monstrosity); at least 24, 30 and 60 FPS support for content; 10-bit colour; HDR; 8K upscaling (duh) and HDCP 2.2.

Of course, content will trickle down at an even slower rate than it already has with 4K. It seems interesting that the pace of innovation barely brings the rest of the content along. Though the jumps do have to start somewhere - and let it be on hardware, so that economies of scale and manufacturing kinks can be ironed out until there is enough content to entice the average consumer when prices finally come down to sane levels. Devices will be able to make use of the new 8K Ultra HD logo starting January 2020. CTA projects U.S. sales of 8K UHD TVs will reach 175,000 units and $734 million in revenue in 2019, with continued growth expected in subsequent years. With whispers of next-generation console hardware supporting the resolution upfront, it may actually happen that a transition occurs more swiftly than it did with 4K.