Thursday, April 30th 2020
MediaTek Announces First SoC with AV1 Hardware Acceleration
MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while using less data.
Video streaming is the number one activity in smartphone use, so by using the Dimensity 1000's more power efficient hardware-based AV1 video decoder, users can enjoy longer battery life while still streaming at the best quality settings. Combined with its ultra-fast 5G connectivity in a single chip, the Dimensity 1000 leads the industry in design and capability.
"MediaTek is engaged in consistently upgrading its offerings to enhance user experience, and AV1 technology is a prime example. Video is now the most used form of communication, with 70% of Millennials and Gen Z reportedly using streaming services," said Dr. Yenchi Lee, Assistant General Manager of MediaTek's Wireless Business Unit. "Industry reports state that the video streaming market is likely to expand at a CAGR of 19.6% and touch $124.57 billion by 2025, and it is one of the principle drivers of 5G services. MediaTek is leading the way in enabling effective video streaming with AV1."
The AV1 video codec is creating a landmark change in the video streaming industry. First released in 2018 by the Alliance for Open Media (AOMedia), AV1 is royalty-free, crafted to replace the VP9 codec and become the Internet Video Codec (NETVC) standard. AV1 is an ultra-high-performance video codec technology that delivers 30% more compression efficiency over existing VP9.
"AV1 has become an increasingly important format to allow high-resolution playback on handheld devices, and we're excited that MediaTek has implemented dedicated AV1 hardware to advance its adoption, such as what's included in their Dimensity 1000 5G SoC," said Matt Frost, Director of Product Management of Google Chrome. "As mobile video streaming becomes more prevalent, new use cases like MediaTek's emphasize the important work of developing next-generation codecs."
Video streaming is the number one activity in smartphone use, so by using the Dimensity 1000's more power efficient hardware-based AV1 video decoder, users can enjoy longer battery life while still streaming at the best quality settings. Combined with its ultra-fast 5G connectivity in a single chip, the Dimensity 1000 leads the industry in design and capability.
The AV1 video codec is creating a landmark change in the video streaming industry. First released in 2018 by the Alliance for Open Media (AOMedia), AV1 is royalty-free, crafted to replace the VP9 codec and become the Internet Video Codec (NETVC) standard. AV1 is an ultra-high-performance video codec technology that delivers 30% more compression efficiency over existing VP9.
"AV1 has become an increasingly important format to allow high-resolution playback on handheld devices, and we're excited that MediaTek has implemented dedicated AV1 hardware to advance its adoption, such as what's included in their Dimensity 1000 5G SoC," said Matt Frost, Director of Product Management of Google Chrome. "As mobile video streaming becomes more prevalent, new use cases like MediaTek's emphasize the important work of developing next-generation codecs."
11 Comments on MediaTek Announces First SoC with AV1 Hardware Acceleration
Gen Z is people BORN b/n 1997 - 2014
I don't know what this guy is smoking - Gen Y in its majority for sure doesn't use streaming services.
Gen Y is the generation that had grown with CD Audio, and conventional TV and Radio stations.
sometimes it is easier to use streaming than tv if you have limited time and the timerame in itself, streaming is on its highest rise with covid19 and everyone at home.
The ordinary tv is flooded with reports from the crisis which no one wants to hear in a loop, so nothing beats binge watching every late evening on amazon!
It is BS marketing to think that tv still has a place, only for old people but not generation Y or any younger one, it is just still there to keep people paying for the old tv networks
(it doesn't matter if you pay with commercial watch time or directly like in germany).
The "old" reputable networks just keep us europeans from "fox" news style of "alternative" facts :banghead: other than that feature i say: "Torch them all"
Is there ever room for two mainstream video codecs at the same time? Seems more like we get the old codec and the new codec coexisting until the new becomes the old and we switch to the new. AV1 is niche.
At least with MediaTek putting this in their chips, TV makers can easily allow it for streaming. I still doubt that supporting HEVC and AV1 would reduce costs for streaming companies at all.
Blu-ray (physical media) is so 2010s. And the latest TVs will escape the HEVC tax by switching to AV1. There's a financial incentive.
Or do you theorize they don't use mobile phones? Ha ha
Oh and also not use tv-boxes or media players or anything.
I just hope nobody hires you for advising on any market based stuff - while not expecting to go bankrupt.
So, many of them play with their parents' old phones and maybe tablets, but they for sure don't care about quality.
You can't get quality out of a phone, I mean you need a high-end audio system.
Because they said:
Whatever, forget it ....... they speak about visual quality and don't give a about sound quality, anyways.
And yeah, marketing is very far from my competencies ... I am an honest person :D
"streaming at the best quality settings" :kookoo:
As for audio, in high end they all abandoned the audio connector and you are expected to use wireless audio, which often has a quality drawback - apart from the endless recharging issue.
Mind you, wires CAN be annoying sometimes.
So I think it's nice for Mediatek that they can scoop on AV1 support.
And talking of Mediatek, I hope they don't bow down to Trump's BS because I'd be so disappointed.