Wednesday, October 7th 2020

MSI Subsidiary Starlit Partner Sold RTX 30-Series Cards Over MSRP; Company Investigates

Recently, it has been brought to light that a particular seller on Ebay was selling price-hiked MSI RTX 30-series graphics cards - such as the RTX 3080 Gaming X Trio - well over MSRP ($1,359 for an RTX 3080, compared to NVIDIA's $699 and MSI's $799). A more attentive look at the seller, identified as Starlit Partner, reveals that they carried only MSI-manufactured SKUs for NVIDIA's RTX 30-series, and was selling them, in most cases, as sealed and brand new. Now, scalping of NVIDIA's latest graphics card series has been thoroughly covered here on TechPowerUp; however, suspicions of ties between Starlit Partner and MSI itself, and the suggestion that this was a coordinated move in order to sell RTX 30-series inventory at marked-up pricing, deserves a longer appraisal.

As soon as the suspicion was posted in the Internet, some users donned their detective cloaks and went digging for more information, and confirmed the ties to MSI. However, MSI has already issued a statement on the issue, clarifying the scenario we were faced with. Indeed, MSI has ties to Starlit Partner, as they themselves acknowledge - the later is an individual sales subsidiary working under MSI. However, MSI further explains in the statement that Starlit Partner is tasked with the sale of refurbished items and excess inventory - and that they should never have had access to NVIDIA's RTX-30 series graphics cards in the first place. MSI launched an investigation that confirmed an error in inventory allocation allowed Starlit Partner to access inventory they shouldn't have had access to (without clarifying the error).
MSI then goes on to say that they have instructed their subsidiary to contact all customers who have bought an MSI RTX-30 series graphics card at prices above MSRP to present them with two options: one, return of the graphics card alongside a full reimbursement for all expenses paid; or two, the return of the pricing delta between the marked-up sale price and MSI's MSRP. Whichever way one decides to paint this series of events, that is definitely the right thing to do, alongside MSI's promise to enforce strict policies that prevent situations like this from happening ever again.
Sources: Reddit, MSI @ Twitter, Thanks to TPU forum member @Khonjel
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40 Comments on MSI Subsidiary Starlit Partner Sold RTX 30-Series Cards Over MSRP; Company Investigates

#26
thebluebumblebee
Having worked in inventory for years, with mixed inventories, I can tell you that MSI's explanation is as fake as the "undecided voters" at the "townhall" held by Biden the other day.
Posted on Reply
#27
fynxer
JAB CreationsNvidia is an anti-capitalist crony corporation; everything they do keeps reconfirming that:
  • Nvidia knows AMD is competitive again.
  • Nvidia rushed to market to get the "first impression".
  • Nvidia used the low volume deceptively as a way to Trojan-horse higher prices.
  • Nvidia used the low volume deceptively to increase the "desirability" of their products.
  • Nvidia wants to appear to be against what they are intentionally doing: driving up prices.
  • Nvidia knows AMD will attempt to play the "cooler" cards hand as part of their marketing.
  • Nvidia knows their partners can't make reasonable margins and wants to eventually sell everything first-party further consolidating the market for them to monopolize.
When you buy Windows 10 in example if you buy it from Microsoft they don't have to split the profit with anyone else. If you buy it from someone else, yes Microsoft makes a profit though not as much. This is not to say AMD hasn't made it's share of mistakes though there is a wild difference between mistakes and corruption.
Huang comes clean and says "Read this and you'll understand how I manipulated the market"
Posted on Reply
#28
Nkd
In other words oh sh**t we got caught and now we wil fix it to save face. They would suffer some consequences for this shit. I don’t believe this crap that it was just allocation error lol.
Posted on Reply
#29
nickbaldwin86
if everyone would stop buying from them... problem solved. who is willing to pay 3090 prices for a 3080?

if everyone would stop buying from them... problem solved. who is willing to pay 3090 prices for a 3080?
Posted on Reply
#30
kiriakost
ONLY FOUR SOLD

We are all safe now. :D
Posted on Reply
#31
geof40
A subsidiary that sold 4 cards....
Posted on Reply
#32
TheoneandonlyMrK
thebluebumblebeeHaving worked in inventory for years, with mixed inventories, I can tell you that MSI's explanation is as fake as the "undecided voters" at the "townhall" held by Biden the other day.
Exactly, corporate line all the way, totes BS.
MSI were already on my shitlist , they're not getting off it anytime soon.

Did MSI have more than four? Probably not :D
Posted on Reply
#33
Greekrage
LOL just LOL at the comments here.... NO ONE considering the fact that the cards sold or to be sold were POCKET CHANGE ?
Do you really believe that a Big company like MSI would risk hurting their reputation for that pocket change ?
C'mon people ...wake up...
Its obvious that this was an "inside job" by a few individuals to grab some stock and make a quick buck....
Anyone with half decent internet skills could have found the MSI - Starlit connection so why risk it ?
theoneandonlymrkExactly, corporate line all the way, totes BS.
MSI were already on my shitlist , they're not getting off it anytime soon.

Did MSI have more than four? Probably not :D
We are talking "intentional " mistake....by someone working in that department...so it IS possible...
Posted on Reply
#34
Metroid
BwazeThat's the secret ingredient in Huang's "The 3080 and 3090 have a demand issue, not a supply issue" - at + 600 $ the supply should meet the demand easier. :-D
Too much money in the market due to handouts of money by governments, governments are printing fiat money in excess, inflation is rising like never before, there are only few good new products people want to buy. The demand is huge because people, especially men are not spending money on anything else because most are inside their houses due to pandemic.
Posted on Reply
#35
amback
Don't you guys hate those pesky 'errors' that quadruple you profits
:banghead:.
Posted on Reply
#36
HugsNotDrugs
I have no problem with MSI cashing in on the incredibly high demand for these cards. Why not?

All the power to them.
Posted on Reply
#37
Turmania
I have been a very loyal MSI brand enthusiast for a long time. However, as they grew bigger and diversified to many other products. They have changed their approach from best value for money to more profit from less quality. This approach and their PR disaster statements in recent events. Persuaded me to stay away from their products for the time being.
Posted on Reply
#38
wheresmycar
not sure what you're all on about... I'm still recovering from Nvidia 30-series MSRP and the inevitable RDNA2 similar asks. Yeah yeah, amazing performance, big gains, the feature sets..... still bloody expensive. And for FFS, 4k 144hz... that'll have you sell your house. Only recently I was looking for a pill to knock myself out for a few years and hopefully return to a £1200 gaming build bracket with 4K 144hz secured. The pharmacy guy just laughed.. what a pleb!

But then again I might pick up a 3090 from one of MSI's partners @ £3000... it's the right thing to do. Don't be so greedy, businesses need charity too... how else is bob gonna get that £5,000,000 house with 10 bedrooms for him, his wife and the cute little dog.
Posted on Reply
#39
freeagent
To me MSI have always been a low end company. This just solidifies my beliefs.
Posted on Reply
#40
kingDR
BwazeThat's the secret ingredient in Huang's "The 3080 and 3090 have a demand issue, not a supply issue" - at + 600 $ the supply should meet the demand easier. :-D
Very accurate on my view.
Posted on Reply
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