NVIDIA's latest attempt to mitigate the continued graphics card supply issues with the relaunch of the RTX 2060 in a 12 GB flavor seems to be mostly vapor - for a little while longer, at least. That the new, 12 GB cards' launch wasn't even met with an official NVIDIA MSRP was enough to get some eyebrows raised by itself; and the almost complete lack of availability of any of these partner-only cards after the launch proper only adds insult to injury.

According to PC Gamer, citing an NVIDIA spokesperson, actual card production ramp will happen "(...) starting the end of December and early January". Even when that happens, would-be buyers of RTX 2060 12 GB cards will still have to contend with the absolute lack of pricing structure in the current market. the absence of an MSRP essentially gives the entire NVIDIA supply chain a way to operate and earn profits in the dark, setting their own pricing solely according to mechanisms of supply and demand. NVIDIA itself, AIB partners, distributors and retailers - all of them can seemingly add whatever margin they feel the market demand will sustain. It doesn't seem that the third life of NVIDIA's RTX 2060 12 GB will do much to improve the actual situation for consumers - but retailers can now sell three-year-old technology at whatever pricing the market determines.