Wednesday, June 15th 2022

Gateway Launches $549 12th Gen Intel Based Laptop, Cow Not Included

Gateway, the beloved computer brand with cow-spotted boxes, introduces its newest mascot, Baby Cow who has a "legen-dairy" announcement. Gateway is launching a new lineup of Ultra Slim notebooks outfitted with the 12th Gen Intel Core processors - including new touch screen notebooks. Priced affordably, Gateway Ultra Slim notebooks are available exclusively at Walmart and Walmart.com. "The last couple of years have changed the way we work, learn, and play, with on-the-go computing being more essential than ever," said Rodney Rad, executive vice president, - GPU Company, licensee of the Gateway brand. "The Gateway brand has remained committed to supporting the changing needs of consumers by offering the most up-to-date technology in portable devices at an affordable price."

The new Gateway Ultra Slim notebooks are ergonomically designed with a modern, lightweight chassis and feature a hinge keyboard that can be elevated for better comfort. The new notebooks come in a variety of screen sizes and colors. Boasting the latest technology, the new Gateway Ultra Slim notebooks are equipped with 12th Gen Intel Core processors for lightning-fast responsiveness, improved multitasking capabilities, and more powerful connections. The 12th Gen Intel Core processors offer faster speeds and outstanding function to provide exceptional computing power and visuals in a thin, lightweight device.
"Intel is delighted to be part of the new Gateway notebook product line at Walmart," said Greg Cnossen, General Manager, Global Consumer Sales at Intel. "Gateway notebooks will be powered by the latest 12th Gen Intel Core processors, delivering fast performance with vibrant graphics to meet all computing needs."

Gateway Ultra Slim notebooks are outfitted with Windows 11, for easy start up, smooth connections, added security including password-free unlocking with Windows Hello, and Focus Assist to block notifications. Featuring Snap Assist and Snap layouts, Windows 11 allows for easy management of multiple windows. Windows 11 includes Microsoft Photos to organize pictures, and even an integration with the Xbox Game Bar to chat with friends, take screen recordings, and monitor game performance.

"The new Gateway Ultra Slim Windows 11 Notebook series offers tremendous value without compromising the functionality customers are looking for," said Linda Rendleman, VP of NA Device Partner Solutions Sales, Microsoft. Corp. "Customers are looking for portability, great sound quality, and the power of Windows 11, these devices have it all at an affordable price."

To add to the enjoyment of mobile entertainment and clear audio conference calls for productivity, the new Gateway Ultra Slim Notebooks are Tuned by THX. This ensures the notebooks provide the best audio quality possible including balanced sound, enhanced audio intelligibility, and optimal frequency response maximized for small speakers.

The new Gateway Ultra Slim notebooks with 12th Gen Intel Core Processors include:
  • Gateway Ultra Slim 15.6" (MSRP $229) features Intel Celeron processor, Windows 11, 4 GB /64 GB, Tuned by THX Audio. It includes a Microsoft 365 Personal 1-Year Subscription. Available in Navy, Red, and Green.
  • Gateway Ultra Slim Touch Screen 14.1" (MSRP $549) features 12th Gen Intel Core i5-1235U processor, Windows 11, 8G Memory /512 GB Solid State Drive, FHD Touch Screen, Tuned by THX Audio. Available in Navy, Black, Silver, and Rose Gold.
  • Gateway Ultra Slim Touch Screen 14.1" (MSRP $699) features 12th Gen Intel Core i7-1255U processor, Windows 11, 8G Memory /512 GB Solid State Drive, FHD Touch Screen, Tuned by THX Audio. Available in Navy, Black, Silver, and Rose Gold.
With so many options in portable devices, Gateway makes it easy and affordable to stay connected while learning, working, creating, and gaming from anywhere. With multiple screen sizes and an array of vibrant colors, there is a Gateway for everyone.

The Gateway Baby Cow says to moo-ve on over to Walmart and Walmart.com for the full lineup of affordable Gateway notebooks and tablets.
Source: Gateway
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36 Comments on Gateway Launches $549 12th Gen Intel Based Laptop, Cow Not Included

#1
MrDweezil
Gateway, the beloved computer brand
Ok, slow down.
Posted on Reply
#2
SOAREVERSOR
MrDweezilOk, slow down.
Yeah let's not stampede
Posted on Reply
#3
the54thvoid
Super Intoxicated Moderator
Udderly ridiculous marketing.
Posted on Reply
#5
R0H1T
Is Disney/Marvel looking to make a new movie out of this cow business :laugh:
FreedomEclipseEvery TPU member:
Not really, don't know/remember them. They were a thing back in the early 2k's or even before that?
Posted on Reply
#6
SOAREVERSOR
R0H1TIs Disney/Marvel looking to make a new movie out of this cow business :laugh:


Not really, don't know/remember them. They were a thing back in the early 2k's or even before that?
Late 80s through early 2000's. They also made eMachines which were some true junk.
Posted on Reply
#7
TheoneandonlyMrK
Wow, who knew, I had a gateway system at one point, I think that's the one I put my foot through!?.

Is it me or is that picture slyly implying that windows 11 is a cow and Intel an old goat?!.

Plus I wouldn't use that as my dairy drive.
Posted on Reply
#8
ThrashZone
Hi,
Still have a gatway lappy from 2008 that still works :laugh:
Posted on Reply
#9
TheoneandonlyMrK
ThrashZoneHi,
Still have a gatway lappy from 2008 that still works :laugh:
I bet that isn't a pleasure to use :p
Posted on Reply
#10
ThrashZone
TheoneandonlyMrKI bet that isn't a pleasure to use :p
Hi,
32 bit it's actually pretty good 64 bit bogs it down though seeing it only has 3gb memory with a snappy dual core :laugh:
I used it for years just for banking seeing I traveled a bit.

Oops core 2 duo :laugh:
Posted on Reply
#11
Frank_100
FreedomEclipseEvery TPU member:

news FLASH .........ahhh ahhhhhh
Posted on Reply
#12
MachineLearning
For anyone interested in the current ownership / state of Gateway:
In September 2020, Acer granted Gateway branding and licensing rights to Bmorn Technology, a Shenzhen based technology company to manufacture and sell Gateway branded laptops and tablets through Walmart. The new line of laptops is a simple rebadging of Acer's existing EVOO branded laptops.[15] The laptops are tuned in partnership with THX.
I wonder if these are also Acer-rebadges. Haven't had a Gateway since the Celeron M days, surprised the brand name is even kicking.

EDIT: Ars Technica Gateway laptop review from 2020.
Posted on Reply
#13
Ravenmaster
Wow... i haven't seen a Gateway computer since 1998. Didn't even know they were still operating.
Posted on Reply
#15
bonehead123
Soooo...

Itel wasn't/isn't happy with it's server chip business, nor the high & middle-end consumer products, therefore they are now moooovin on up, er... down, into the bargain basement clustercrapola sh*tfest garbaggio that is wallyworld.....

AFAIC,*a*n*y*o*n*e* who buys tech stuff there (except for maybe the occasional USB cable or toy phone case) should be strung up by their toenails, tarred, feathered, and left to rot in the hot desert sun, after being shot repeatedly in their sensitive areas with very small caliber handguns.....hehehe :D

Posted on Reply
#16
AusWolf
The little cow's face: "what the heck are you doing, you perv?" :roll:
Posted on Reply
#18
LabRat 891
IMMEDIATELY, I'm reminded of Quiznos' marketing campaign with the poorly animated rodents.
That's some creepy looking cows.
Posted on Reply
#19
maxfly
My first computer was a gateway... I hated that thing.
Posted on Reply
#20
Yrd
Why is that picture so creepy?

Out of all the things a cow and it's calf could be doing, this is what they wanted.
Posted on Reply
#21
TheLostSwede
News Editor
SOAREVERSORLate 80s through early 2000's. They also made eMachines which were some true junk.
eMachines weren't just junk, it was possibly the worst new computer you could buy.
They got so many bad reviews that they stopped sending review samples when I worked at PCW.
Posted on Reply
#22
64K
TheLostSwedeeMachines weren't just junk, it was possibly the worst new computer you could buy.
They got so many bad reviews that they stopped sending review samples when I worked at PCW.
I bought an eMachine before I started building my own and it was junk. Had Windows ME for the OS so I had a really bad experience with that one.
Posted on Reply
#23
TheLostSwede
News Editor
64KI bought an eMachine before I started building my own and it was junk. Had Windows ME for the OS so I had a really bad experience with that one.
On the plus side, it made you build your own.
Posted on Reply
#24
Zareek
I sure thought Gateway had been put out to pasture permanently. Why the hell did someone decide to raise the dead?
Posted on Reply
#25
TheLostSwede
News Editor
ZareekI sure thought Gateway had been put out to pasture permanently. Why the hell did someone decide to raise the dead?
Because it sounds better than Shenzhen Bmorn Technology when you want to sell products outside of the PRC?
Acer still owns the brand name, they're just making some cash by licensing it, kind of like Philips, RCA and a bunch of other brands.
Posted on Reply
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