Sunday, July 17th 2022
Intel Shows Off Arc A770, Pricing and Performance Tiering Leak
It's been a busy couple of days when it comes to Intel and its Arc graphics cards, as not only has the company showed off the Arc A770—which looks identical to the Arc A750—but the company has also refuted that it was ever planning to release an Arc A780 card, despite the existence of the A380 and supposedly an A580. A leak with price brackets and performance tiering has also leaked, which gives us a much better understanding of how Intel is planning on positioning its Arc graphics cards versus NVIDIA and AMD and it doesn't look like Intel is as confident as it sounded just a few months ago.
LinusTechTips got the honour to reveal the Arc A770 card, although there appear to be minuscule differences to the physical appearance between it and the Arc A750. The only thing noticeable is a 3-pin header, possibly for some kind of RGB syncing, next to the 8- and 6-pin power connectors, something not present on the A750 card that Gamers Nexus showed off earlier this week. The good news is that the Arc A770 seems to be running cool, as the card was reportedly only hitting 69 degrees C during some hands-on time, although this will apparently be covered in a separate video next week.
However, far more interesting than some pictures of the cards, is Intel's new product and price tiering leak, where the company has placed its Arc A700-series lower than expected compared to the competition. The Arc A750 sits below the RTX 3060 and the Radeon RX 6600 in what looks like an official slide that was posted by Wccftech. The A750 is said to be an 8 GB card with a 225 Watt TDP, whereas the Arc A770 will be available in 8 and 16 GB SKUs and will end up competing with the RTX 3060 Ti and the Radeon RX 6650 XT. The only good news here is that the two cards sit firmly in the $300-399 price bracket, with the A750 possibly being somewhat below that, depending on how accurately one is willing to interpret the SKU placement relative to the price brackets.
In related news, Ryan Shrout went on record on Twitter, saying that "Despite some rumors to the contrary, there is no Intel Arc A780 and there was never planned to be an A780. Let's just settle that debate." This is hard to believe and it's more likely that the company has decided to cut its losses on this generation and wait until Battlemage arrives to launch a higher-end product SKU. In further related news, those that took part in the Intel Xe HPG Scavenger Hunt, Intel will be giving away 100 A770 and 100 A750 cards, but it's not clear yet how the winners will be able to get their hands on the cards.
Sources:
Wccftech, @ryanshrout, @TheMalcore, via Videocardz
LinusTechTips got the honour to reveal the Arc A770 card, although there appear to be minuscule differences to the physical appearance between it and the Arc A750. The only thing noticeable is a 3-pin header, possibly for some kind of RGB syncing, next to the 8- and 6-pin power connectors, something not present on the A750 card that Gamers Nexus showed off earlier this week. The good news is that the Arc A770 seems to be running cool, as the card was reportedly only hitting 69 degrees C during some hands-on time, although this will apparently be covered in a separate video next week.
70 Comments on Intel Shows Off Arc A770, Pricing and Performance Tiering Leak
So Intel needs flagship class SKUs in the next 2-3 generation to be truly competitive.Yep. At best case scenario that card'll sip 240 watts from the wall.
My post was about ARC naming and my reasoning was that since Intel knew early on about the performance level and TBP, it doesn't make sense to hypothesize that Intel was planning to name the top SKU A780 since they knew that all the publications will place the performance between 3060-3060Ti and 6650XT-6700XT anyway.
So no reason to perplex even more the bad situation by lying.
What you are suggesting is that they knew they can't compete at all with the higher end models and the plan was to name it anyway A780 and then somehow try to get out of the situation by just lying about the performance level like they did in 11900K but in an even greater degree, correct?
What's the point, it's now A770 and they still have to lie about performance lol.jk
Anyway if i understood you correctly, your stance regarding Intel is that since they lied in the past, it means that whenever we have a dilemma like the above in the future, Intel will just lie again (you didn't presented any other argument)
I seriously think that we shouldn't take the performance of the first generation of Arc GPUs as a signal for the upcoming generations. Instead, we should be happy for having a third contender in the gaming GPU market, the same way we were happy that AMD was back in the game with the 5700 XT, even though it merely matched the 2070 and suffered from bad heat and driver issues.
The LostSwede's original post has the official Intel slide that includes the projected performance of the A770 and it's not that much dissimilar from the A750's. The difference looks to be as little as the difference between a 3060 and 3060ti.
In regards to sales, they'll probably dump a lot of them in OEMs for the budget/entry level tier PC's
Intel has stated that resizable BAR is required to get decent performance out of Arc -- so that leaves me out and a lot of other people running older hardware.
What will you do if the entry level Nvidia 4xxx parts have better performance than Intel's Arc and are cheaper?
2. Personally, I'm curious about Arc because it's new tech, and not because I need the performance. As long as it doesn't suck big time, and doesn't cost an arm and leg, I'm fine.
Don't get me wrong, A750/A770 might make great mid-range cards (soon to be lower mid-range when Nvidias and AMDs next gen arrives), and still good choices for many buyers looking for 1080p gaming or 1440p in not the most demanding games/settings. Price them at ~$200 / ~$300 respectively, and they might sell a significant volume, possibly even outselling AMD in this segment.I guess it means the performance is limited? ;)
So Arc's main issue, I could be ok with if it improves there after(Dx9/11 support).