ASUS UK launched a trade-in program for graphics not unlike the Apple trade-in program for the latest iPhones. The company is offering cash payments ranging between GBP £65 to £300 for trading in your old graphics card. The way this works is, you purchase an ASUS GeForce RTX 40-series "Ada" graphics card from the company's ROG Strix or TUF Gaming series, by paying its full price upfront. You then submit a trade-in claim on the ASUS website within 15 days of delivery of your new graphics card. You then mail in your old graphics card within 30 days of receiving a trade-in approval from ASUS. Within 30 days of ASUS receiving your old graphics card, assuming it's in working condition and matches your trade-in claim, ASUS pays you the trade-in price directly to your bank account. For now the program is limited to the UK, and to participating online retailers, only UK residents can avail it, and the qualifying new graphics cards only cover the RTX 4070 Ti and RTX 4080 (but not the RTX 4090).

This page lists out the participating retailers, qualifying new graphics cards, qualifying old graphics cards, and the money you stand to receive when everything checks out.