Retail pricing of custom-design GeForce RTX 4060 graphics cards were momentarily leaked by Finnish retailer ProShop, as seen by PCGH, and it's not a pretty sight. The upcoming GeForce RTX 4060 (non-Ti), which goes on sale June 29, at a starting price of $299, is for all intents and purposes, a mid-range graphics card. While all board partners are said to have basic-looking MSRP models in their lineup, their non-MSRP custom-designs range anywhere between 349€ (including taxes), for the GIGABYTE WindForce OC, to an eye-watering 499€ for the ASUS ROG Strix.

282€ (excluding taxes) appears to be the NVIDIA MSRP for the RTX 4060 in the EU, with the GIGABYTE WindForce OC and ASUS DUAL being listed at this price. There are a segment that has the same design as MSRP cards, but a slight factory OC, for a roughly 10-20€ premium. These include the likes of the ASUS DUAL OC and GIGABYTE Eagle OC. We then get into the flashy premium segment, with the GIGABYTE Gaming OC at 380€, GIGABYTE AERO OC at 390€, and GIGABYTE AORUS Elite at 420€. At the very top is the ASUS ROG Strix at 490€ for the mild OC model, and the ASUS ROG Strix OC (highest OC) model at 500€ (all prices include taxes). When installed, the ASUS ROG Strix will look like it's from a segment above, despite being based on NVIDIA's smallest AD107 silicon that drives the RTX 4060. It will be an interesting choice between this, and the cheapest RTX 4060 Ti.