Palit sprung an unexpected surprise at the 2024 Computex. Normally, graphics card partners announce their new custom-design brands alongside new GPU generation launches. Palit took a different path, it rehashed its usual GameRock, JetStream, and Dual OC brands with the RTX 40-series "Ada," back in 2022, but showcased all new custom graphics card designs at Computex 2024, with an expected 5-6 months left for NVIDIA's next-gen GeForce "Blackwell" to hit the scene. The RTX 4090 Neptunus is a variation of the GameRock OC, except it is an air+liquid hybrid cooling solution. The card doesn't include a liquid cooling loop, and out of the box, the air-cooling performance of this card should resemble that of the GameRock, but it has a liquid cooling channel, you use your own G 1/4" fittings, and connect the card to a DIY loop for a transformative upgrade in cooling performance.

Next up, is the RTX 4080 SUPER Beyond Limits. This is Palit being flamboyant with its design, similar to the ASUS ROG Strix or the MSI Gaming X. The card features a very capable 3.5-slot air cooling design with high static-pressure fans, but the star attraction is a large acrylic RGB LED diffuser that runs along the length of the card, which has the Beyond Limits logo, and an infinite-reflection mirror. There is a variant of this card called the Beyond Limits Crystal, which has an "infinity reflection pyramid." The screaming "Beyond Limits" lettering makes way for some abstract shapes.After this, we have the RTX 4080 MASTER (not to be confused with the GIGABYTE AORUS Master). The way this card is styled suggests that Palit is appealing to the creator crowd. All the flashy lighting makes way for a premium-looking triple-slot design with understated styling. The card on display in the Palit booth was signed by NVIDIA CEO Jensen Huang when he visited. Palit also said that it is working on enthusiast-class graphics cards that meet NVIDIA's new SFF-Ready specification. Although we couldn't spot it, Palit is working on an AIO liquid cooled graphics card in partnership with German liquid cooling designer LYNK.