Nearly 42 years after the original ColecoVision console revolutionized home gaming, ColecoVision is proud to announce the launch of the ColecoVision Full-Size Stand-Up Arcade Unit. This new product, developed in partnership with American Gear, combines the classic charm of the iconic 1982 console with cutting-edge technology, offering nostalgia and innovation to retro gaming enthusiasts and modern gamers alike.

First released in August 1982, the ColecoVision console set new standards for home video game systems with its near-arcade-quality graphics and expansive game library. It quickly became a beloved platform, selling over 2 million units and introducing gamers to unforgettable titles like Donkey Kong, Zaxxon, and Venture. The console's innovative design and expansion capabilities, such as the ability to play Atari 2600 cartridges, solidified its place in gaming history.The ColecoVision Full-Size Stand-Up Arcade Unit is a testament to ColecoVision's enduring legacy. Crafted to evoke nostalgia, the arcade machine features the iconic ColecoVision branding and design, reminiscent of the '80s arcade era. It comes preloaded with 40 classic ColecoVision games and the ability to add ROMs from various classic and current gaming systems, via its open-source versatility.

"With the ColecoVision Full-Size Stand-Up Arcade Unit, we are not just bringing back a piece of gaming history; we are enhancing it with modern technology to create a timeless experience," said Mark Thomann, CEO of Dormitus Brands, who owns and is relaunching the ColecoVison brand. "This launch is a celebration of our heritage and a step forward into the future of gaming."

This exciting new product is made possible through a partnership with American Gear Company, a Utah-based entity, renowned for its high-quality manufacturing. "We are thrilled to collaborate with American Gear to bring this beloved gaming experience back to life," Thomann added. "Their commitment to quality and innovation aligns perfectly with our vision for the ColecoVision Full-Size Stand-Up Arcade Unit."

Ryan Monson, CEO of American Gear, expressed his enthusiasm for the project: "Working with ColecoVision on this project has been an incredible journey. We are proud to contribute to the revival of such an iconic brand and to deliver a product that will delight retro gaming fans and new players." Monson further emphasized, "American Gear is honored to partner with ColecoVision to recreate this iconic arcade experience. Our focus on quality craftsmanship ensures that every unit delivers the authentic feel and excitement of the original, with the added benefits of modern advancements."

The ColecoVision Full-Size Stand-Up Arcade Unit boasts several key features:

• Iconic ColecoVision branding and sleek cabinet design
• Made with White Birch and constructed in the USA (Utah)
• Open-source customization, allowing for the addition of new games from a variety of systems
• Preloaded with 40 classic ColecoVision games
• Easy setup with high-quality joysticks, trackball, arcade buttons, and original-style ColecoVision gamepad.
• High-definition 32" display for vibrant visuals
• Community hub to connect with passionate retro gamers
• The ColecoVision Full-Size Stand-Up Arcade Unit is available now at www.colecovision.com. Retro gaming enthusiasts and collectors can purchase their units directly from the official website, ensuring they don't miss this exciting blend of nostalgia and modern gaming technology.

[Editor's note: The ColecoVision Full-Size Stand-Up Arcade Unit has an MSRP of US$2,300]