Tuesday, January 28th 2025

AMD Denies Radeon RX 9070 XT $899 USD Starting Price Point Rumors
When the next-generation AMD Radeon RX 9000 series of GPUs, headed by RX 9070 XT and RX 9070, are surrounded by rumors, AMD's officials are coming to the rescue. According to the Bulgarian retailer's disclosure, AMD's initial pricing strategy for the new cards caused concerns, given their reported performance levels. The RX 9070 XT was reportedly positioned at around $899, matching the price point of the RX 7900 XT. The standard RX 9070 was said to carry a $749 price tag. To clarify the situation, AMD's Frank Azor jumped on social media platform X and explained, "While we aren't going to comment on all the price rumors, I can say that an $899 USD starting price point was never part of the plan."
Earlier reports indicate AMD has distributed its first wave of RDNA 4 graphics cards to various partners and retailers globally. However, these companies are currently unable to sell the new GPUs, as AMD has apparently set a March timeline for their release. This information gained additional credibility when a retailer in Bulgaria provided insights into AMD's preliminary launch strategy for the RX 9000 series. The retailer demonstrated the PowerColor Red Devil RX 9070 XT, one of three RX 9070 XT models that PowerColor unveiled during CES. While several AMD board partners have completed their RX 9070 XT designs, they have not yet disclosed official specifications or retail prices. Until March, we have limited information on pricing strategy.
Source:
via Wccftech
Earlier reports indicate AMD has distributed its first wave of RDNA 4 graphics cards to various partners and retailers globally. However, these companies are currently unable to sell the new GPUs, as AMD has apparently set a March timeline for their release. This information gained additional credibility when a retailer in Bulgaria provided insights into AMD's preliminary launch strategy for the RX 9000 series. The retailer demonstrated the PowerColor Red Devil RX 9070 XT, one of three RX 9070 XT models that PowerColor unveiled during CES. While several AMD board partners have completed their RX 9070 XT designs, they have not yet disclosed official specifications or retail prices. Until March, we have limited information on pricing strategy.
239 Comments on AMD Denies Radeon RX 9070 XT $899 USD Starting Price Point Rumors
I don’t have any sympathy left for RTG either. I am all out of fucks to give. They have mismanaged what was once a great second player in the GPU market over the last decade so badly that giving any benefit of the doubt to them seems foolish. The “product” is holistic - it’s more than the card itself, it’s everything around it too and RTG has fumbled with that for a long while now. Hence the picture - they keep hitting themselves with a hammer repeatedly and then wonder why there are bruises on their face.
I understand that it's using TSMC 4nm (not 4N 5nm but 4nm), of course 4nm means nothing anymore but it's an expensive node...however 800-850 it's way too high, only bad nvidia shortages may give an opportunity here at that price.
it needs to be lower than 5070ti and max around 5070 price for me, unless really strong
The only thing that sucks is the marketing, which I do not class as "everything around the product". Frank Azor can come on stage and burp out that the card is shit, I don't care. If it's good, I'll buy it.
Read books in meanwhile. Enjoy life
B580 12 GB faster than A770 16 GB.
9070 XT 16 GB faster than 7900 XTX 24 GB.
More VRAM is a lie.
I do really hope they deliver on both promises though, those features are great when they deliver usable results. Current price guess is $649 for the XT.
They all want the price known before launch which is silly
After the official release of the cards we see the reality
Most reviewers wanted to test much more and longer to see what the cards are worth with more in depth situations, but NOPE they have to send them back in like 2 to 3 weeks time they have had with it
So no proper testing either.
Also AMD people aren't idiots, if retail has the cards they know what the original pricing was.
If not i am going to stick with my silly fast enough current card, also non of the games i have or want need more than 12-16 gb ram.
More is for those playing with video editing and other ram hungry tools
Also the hardware itself being faster isn't the same as the card being limited by VRAM. AMD hasn't said why the cards aren't ready, but I would guess they're waiting until the 5070 launch, AMD can't just undercut their cards by $50 when reviewers will hype up Nvidia regardless.
The retail pricing could be a placeholder until launch, IMO people need to calm down and wait until these really launch.
they did the marketing because the tech said it was ready, that's how it works
A price adjustment is definitely in progress, although I do have my doubts of a $899 planned launch price. 7900 XT level performance at 7900 XT level price 2 years later doesn't make sense.