Tuesday, March 4th 2025
TechPowerUp Interviews GAMEMAX: A Powerful PC Hardware and Peripherals Brand on a New Journey
TechPowerUp sat down with GAMEMAX, a gaming PC hardware and peripherals brand that's looking to break ground in new markets, giving in global presence. The company just gave itself a new corporate identity that resonates with competitive PC gamers and enthusiasts. The new brand revolves around the brand philosophy: "Roar to the Future," with its mascot being a roaring lion. The company has a broad portfolio of hardware spanning cases, power supplies, coolers, fans, furniture, monitors, and gaming peripherals, including keyboards, mice, surfaces, and game controllers. We sat down with the company to talk about its new brand, the markets it's looking to serve, what's in store for you from the brand in 2025, and their vision for the future.
You can follow GAMEMAX on YouTube, and TikTok.
Before we dive into the Q&A, be sure to check out their GAMEMAX 2025 ROAR TO THE FUTURE event:
TechPowerUp: Why did you choose to rebrand?
Our rebranding marks a pivotal moment in GAMEMAX's evolution. Although we began as an OEM brand—primarily focused on manufacturing, our goal now is to move beyond that stereotype by delivering products that excel in both quality and design. We've assembled a fresh team of forward-thinking professionals who are passionate about innovation, aesthetics, and performance. From advanced engineering to a bold new design identity, everything we do reflects our commitment to creating next-generation products that stand out for their reliability, style, and user-centric features.
TechPowerUp: Does GAMEMAX intend on entering different markets or the same?
While our primary focus remains on our core market, delivering the quality and innovation GAMEMAX is known for, we're continually exploring new opportunities. Our new brand reflects a commitment to innovation and growth, and we plan to expand our product lines to serve a broader range of end users in the future.
TechPowerUp: What countries will GAMEMAX be available and serving in?
GAMEMAX products are already available in key markets worldwide, and we're continually exploring new regions for expansion. Our goal this year is to significantly broaden our global reach, ensuring gamers and creators everywhere can experience GAMEMAX's next-generation quality and design. For more detailed selling information, please visit our website.
TechPowerUp: How many products does GAMEMAX intend on releasing in 2025?
We can't share the exact number for the full year just yet, but we've already launched three products so far and are on track to reach about 20 by mid-year. To learn more about our upcoming releases, be sure to tune into our March 4th event, where we'll unveil our next-generation flagship products firsthand.
TechPowerUp: Is GAMEMAX looking to expand into additional product categories in 2025 and which ones are they and why?
At this moment, we're focused on strengthening our existing core product lines rather than expanding into new categories. That said, innovation is at the heart of GAMEMAX, and we're always exploring opportunities that align with our commitment to quality, design, and exceptional user experience.
TechPowerUp: The GAMEMAX N80 BK made some waves with its unusual design in 2024, what other unique GAMEMAX products can we hope to see in the near future?
The N80 is a testament to our commitment to delivering revolutionary products. In the near future, you can expect more futuristic and bold designs that prioritize user-centric features and tangible benefits, ensuring every new release not only stands out but also elevates the overall user experience.
TechPowerUp: Tell us more about your vision and your drive towards sustainability
We're committed to evolving responsibly. Through our Evolve Responsibly initiative, we integrate eco-friendly practices across every aspect of our operations. This means using recycled materials, reducing waste and packaging, and minimizing resource consumption. We're also dedicated to fostering a culture of sustainability among all GAMEMAX employees through green workplace initiatives. Ultimately, our drive for sustainability ensures that as we innovate and expand our product offerings, we do so with a deep commitment to protecting our planet for future generations of gamers.
This concludes our interview.
TechPowerUp wishes GAMEMAX all the best and great success for their expansion, and we hope you check them out the next time you're in the market for some great PC gear.
You can follow GAMEMAX on YouTube, and TikTok.
TechPowerUp: Why did you choose to rebrand?
Our rebranding marks a pivotal moment in GAMEMAX's evolution. Although we began as an OEM brand—primarily focused on manufacturing, our goal now is to move beyond that stereotype by delivering products that excel in both quality and design. We've assembled a fresh team of forward-thinking professionals who are passionate about innovation, aesthetics, and performance. From advanced engineering to a bold new design identity, everything we do reflects our commitment to creating next-generation products that stand out for their reliability, style, and user-centric features.
TechPowerUp: Does GAMEMAX intend on entering different markets or the same?
While our primary focus remains on our core market, delivering the quality and innovation GAMEMAX is known for, we're continually exploring new opportunities. Our new brand reflects a commitment to innovation and growth, and we plan to expand our product lines to serve a broader range of end users in the future.
TechPowerUp: What countries will GAMEMAX be available and serving in?
GAMEMAX products are already available in key markets worldwide, and we're continually exploring new regions for expansion. Our goal this year is to significantly broaden our global reach, ensuring gamers and creators everywhere can experience GAMEMAX's next-generation quality and design. For more detailed selling information, please visit our website.
TechPowerUp: How many products does GAMEMAX intend on releasing in 2025?
We can't share the exact number for the full year just yet, but we've already launched three products so far and are on track to reach about 20 by mid-year. To learn more about our upcoming releases, be sure to tune into our March 4th event, where we'll unveil our next-generation flagship products firsthand.
TechPowerUp: Is GAMEMAX looking to expand into additional product categories in 2025 and which ones are they and why?
At this moment, we're focused on strengthening our existing core product lines rather than expanding into new categories. That said, innovation is at the heart of GAMEMAX, and we're always exploring opportunities that align with our commitment to quality, design, and exceptional user experience.
TechPowerUp: The GAMEMAX N80 BK made some waves with its unusual design in 2024, what other unique GAMEMAX products can we hope to see in the near future?
The N80 is a testament to our commitment to delivering revolutionary products. In the near future, you can expect more futuristic and bold designs that prioritize user-centric features and tangible benefits, ensuring every new release not only stands out but also elevates the overall user experience.
TechPowerUp: Tell us more about your vision and your drive towards sustainability
We're committed to evolving responsibly. Through our Evolve Responsibly initiative, we integrate eco-friendly practices across every aspect of our operations. This means using recycled materials, reducing waste and packaging, and minimizing resource consumption. We're also dedicated to fostering a culture of sustainability among all GAMEMAX employees through green workplace initiatives. Ultimately, our drive for sustainability ensures that as we innovate and expand our product offerings, we do so with a deep commitment to protecting our planet for future generations of gamers.
This concludes our interview.
TechPowerUp wishes GAMEMAX all the best and great success for their expansion, and we hope you check them out the next time you're in the market for some great PC gear.