TechPowerUp sat down with GAMEMAX, a gaming PC hardware and peripherals brand that's looking to break ground in new markets, giving in global presence. The company just gave itself a new corporate identity that resonates with competitive PC gamers and enthusiasts. The new brand revolves around the brand philosophy: "Roar to the Future," with its mascot being a roaring lion. The company has a broad portfolio of hardware spanning cases, power supplies, coolers, fans, furniture, monitors, and gaming peripherals, including keyboards, mice, surfaces, and game controllers. We sat down with the company to talk about its new brand, the markets it's looking to serve, what's in store for you from the brand in 2025, and their vision for the future.

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GAMEMAX is embarking on an exciting new era with the launch of its refreshed brand identity and next-generation product lineup. Under the theme "Roar to the Future," this milestone event showcases GAMEMAX's commitment to innovation, sustainability, and cutting-edge design. Featuring a bold new look and advanced PC gaming solutions, the brand is set to redefine the gaming experience for enthusiasts and professionals alike.

Roar to the Future Event - March 4th
GAMEMAX invites media representatives, content creators, and industry partners to attend the upcoming "Roar to the Future" event on March 4, 2025. This exclusive unveiling marks a significant milestone for the brand, showcasing its bold new identity and next-generation product lineup.
Attendees will have the opportunity to:

• Experience an exclusive first look at GAMEMAX's cutting-edge gaming innovations.
• Engage in an immersive virtual showcase exploring the brand's refreshed identity and vision.
• Connect with industry leaders, fellow creators, and gaming enthusiasts, fostering meaningful discussions and collaborations.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, is thrilled to announce the FN12A-N2 Series fans featuring vibrant ARGB lighting and color options between black and white to color-match your gaming PC build. The FN12A-N2 fans supports motherboard RGB sync technologies offering full customization using the motherboard's proprietary RGB software and synchronize with the rest of the PC.

Aside from the standard version, the FN12A-N2-R (Reverse) features an inverted fan blade delivering a reversed airflow. The FN12A-N2-R is perfect for mounting at the bottom and side of cases while ensuring the aesthetic side of the fan remains visible.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, is thrilled to announce the Dragon Knight 2 full-tower gaming PC chassis. Designed for high-end gaming PC and workstation configurations, the GameMax Dragon Knight 2 features a massive interior with extensive hardware support.

The Dragon Knight 2 full-tower chassis supports up to an E-ATX motherboard, up to 8x HDDs, and has 8 PCIE slots for add-in-cards and expansions other than graphics cards. It has a built-in HDD hotswap bay on the top panel that's easily accessible. The Dragon Knight 2 comes with 5 pre-installed ARGB fans out of the box providing excellent cooling and good value for builders. The ARGB fans are fully customizable and can be synchronized with the rest of the system via the motherboard. With its cutting-edge features and sophisticated aesthetics, the Dragon Knight 2 is poised to captivate gamers and PC enthusiasts worldwide.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, introduces the new GameMax P31 mid-tower chassis. The GameMax P31 combines durability, advanced cooling, and stylish design. It features two pre-installed 120 mm fans at the front and at the rear, support for additional fans and 240 mm water cooling radiators. The P31 chassis supports ATX, Micro-ATX, and Mini ITX motherboards, graphics cards of up to 355 mm in length, and CPU coolers of up to 168 mm in height.

With a sleek RGB front panel, mesh side panels, and efficient I/O including USB 3.0 and Type-C (Gen 2) ports, the GameMax P31 is perfect for gaming and computing needs. The RGB light strip in the front panel can be synchronized with motherboard RGB sync technology. Dust covers on the top, front, and bottom ensure clean and reliable performance.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, proudly announces the GS SFX Gold Series power supply units featuring ATX 3.1 and PCIe 5.1 standards. The GameMax GS SFX Gold Series features native 12V-2x6 connectors for the latest NVIDIA RTX graphics cards. The GS SFX Gold Series is available in 650 W, 750 W, and 850 W models—all of which are available in black and white colors to color-match your PC build!

The circuit design features advanced Active PFC, Half-Bridge LLC Resonance, Synchronous Rectification, and DC-DC topology to ensure high performance and efficiency particularly to the +12V rail for graphics cards. The GS SFX Gold Series PSU's FMD-F161E131B microcontroller intelligently manages the fan with a stop/start function, enabling the fan to stop below 20% load for silent 0 dBA operation.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, introduces the Titan Silent 2 chassis designed for content creators. The Titan Silent 2 is designed to support multiple hard drives and up to E-ATX motherboards - ideal for building workstation PCs. The chassis also has eight expansion slots for multi-GPU configurations.

For storage, the Titan Silent 2 supports up to 8x 3.5" HDDs on its tool-free drive bays and two 2.5" SSDs. Designed for silent high-performance computing, the chassis features sound-dampening on its panels to reduce noise. The chassis also has three 5.25" ODD bays for more expansions such as card readers, hot-swappable drive cages, and others. For cooling, the Titan Silent 2 comes with 3x pre-installed 120 mm cooling fans - supports up to 7x cooling fans. The chassis also supports liquid cooling solutions of up to 360 mm radiators to be mounted on top.

GameMax, an emerging brand of PC gaming components, including gaming cases and power supply units, is thrilled to announce the new Infinity Pro gaming chassis. The chassis features a dual-chamber layout with a panoramic tempered glass design. The GameMax Infinity Pro is perfect for showcasing the beauty of internal components and RGB illumination, with tempered glass panels on the front, side, and top of the case. The GameMax Infinity Pro comes equipped with five 120 mm PWM ARGB fans and a fan and ARGB controller hub, providing sufficient cooling for high-end gaming configurations right out of the box. Additionally, the fan and ARGB controller hub include 81 built-in lighting effects and support motherboard RGB sync technologies when connected to the motherboard's RGB header.

The GameMax Infinity Pro gaming chassis also supports back-connector motherboards such as the ASUS BTF motherboards, GIGABYTE STEALTH motherboards, and MSI PROJECT ZERO motherboards. For cooling, the chassis supports up to 360 mm radiators for liquid cooling. The chassis supports a maximum of 8x 120 mm fans. The GameMax Infinity Pro gaming chassis is available in black and white models.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, introduces the Vista COC gaming chassis featuring a panoramic view with its pillar-less design and the patented GameMax COC technology. The GameMax Vista COC gaming chassis comes with five pre-installed 120 mm ARGB fans along with the COC cooling fan providing a total of six cooling fans offering sufficient cooling to support high-end configurations. The modernized topI/O comes with a USB-C port, Type-A USB 3.0 and USB 2.0 ports, a 3.5 mm audio combo port, a power switch, and an LED switch.

The pillar-less design provides an unobstructed view of the interior - perfect for enthusiasts who love to display their prized gaming PC build. Aside from the ARGB fans, the Vista COC also comes with a side-mounted ARGB strip. The GameMax Vista COC is available in black and white models.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, introduces the refreshed RGB-Smart Series 80 Plus Gold power supply units now featuring ATX 3.1 and PCIe 5.1 standards. The GameMax RGB-Smart Series is perfect for RGB lighting enthusiasts with its 140 mm smart ARGB cooling fan. Designed for high-end gaming systems, the GameMax RGB-Smart Series is available in up to 1300 W model. The RGB-Smart PSUs feature native 16-pin 12V-2x6 connector for the latest NVIDIA RTX graphics cards, supporting a maximum power output of 600 W. It also features a fully modular cable design, minimizing cable use for cleaner cable management.

The GameMax RGB-Smart's silent 140 mm ARGB cooling fan supports RGB synchronization via motherboard RGB sync. It supports RGB sync technologies from ASUS, MSI, and GIGABYTE. The refreshed GameMax RGB-Smart ATX 3.1 PCIe 5.1 Series is available in 750 W, 850 W, 1050 W, and 1300 W models—all available in black and white models to color match most PC build themes.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, introduces the GameMax GX-850 PRO power supply featuring PCIe 5.1 and ATX 3.1 standards, supporting the latest Intel and AMD platforms including the upcoming AMD X870 motherboards. With gamers and content creators in mind, the GX-850 PRO features 80 Plus Gold efficiency and a powerful +12 V to support high-end configurations.

The GameMax GX-850 PRO features a fully modular cable design, minimizing cable use for clean and aesthetic PC builds. It comes with native 12v-2x6 16-pin connectors that support the latest NVIDIA RTX graphics cards. The GX-850 PRO is available in black and white models to fit most gaming PC build color themes. Aside from the 850 W variant, the GameMax GX PRO Series is also available in 1050 W and 1250 W models for power users and extreme overclockers. The GameMax GX PRO Series is covered with a 10-year warranty.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, is thrilled to introduce the innovative N80 panoramic dual-chamber chassis. The GameMax N80 features an innovative design that's both functional and aesthetic that's unlike most panoramic cases today. The GameMax N80 features a split dual chamber design creating two compartments with independent cooling. The opening between the lower and upper chambers allows colder fresh air to enter the upper chamber which greatly improves cooling compared to typical case designs. The N80 also features a panoramic curved clear glass panel providing a view of the interior.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, launches the F36 micro-ATX and F46 ATX gaming cases designed to support hidden-connector motherboards such as the ASUS BTF, MSI Project ZERO, and GIGABYTE STEALTH motherboards. These gaming cases feature a tool-free design for easy disassembly and installation.

The GameMax F36 and F46 gaming cases has a mesh front panel optimized for cooling. The cases come with pre-installed RGB cooling fans that deliver sufficient cooling out of the box. The F36 and F46 also feature a relocatable front I/O hub that can be placed either on top of the chassis or at the front giving builders more flexibility in their build. Both the F36 and F46 come in three models—black, white, and dark variants.

GameMax, an emerging brand of PC gaming components including gaming cases and power supply units, announces the launch of the GX-1050 PRO BK and GX-1050 PRO WH 80 Plus Platinum power supply units, compliant with the ATX 3.1 and PCIe 5.1 standards and comes with a native 16-pin 12V-2x6 connectors. The power supply features a powerful 12 V rail designed for high-performance gaming systems supporting the latest high-end NVIDIA RTX graphics cards.

The GameMax GX-1050 PRO WH is the white edition that comes with matching flat white cables. On the other hand, the GameMax GX-1050 PRO BK is the standard black version with flat black cables. The GX PRO WH/BK's modular cable design create neat and clutter-free cable management having only the necessary cables installed.