Microsoft on Thursday began phasing in a slick new version of its Live Search service in a bid to gain ground on leading Internet search rivals Google and Yahoo. The revamped search engine includes new software that figures out what people are seeking despite vague or misspelled queries. Microsoft's improved Live Search will be available throughout the United States in a week and globally by the end of October, according to vice president of search and advertising platform group Satya Nadella. "The core thing for us is to show user we made a quantum jump in search results," Nadella said while demonstrating Search at an invitation-only gathering at Microsoft's campus in Mountain View, California.

This time, we feel we can claim we are as good as Google.