Wednesday, April 24th 2024

Windows 11 Now Officially Adware as Microsoft Embeds Ads in the Start Menu

Microsoft over late-Tuesday started distributing the KB5036980 optional update to Windows 11 users, which effectively makes the operating system adware (software that displays ads to support its author). The update gets the Windows 11 Start Menu to display ads in the "Recommended" section that suggests apps and games for you to download from the Microsoft Store, subscribe to Copilot Pro, etc. While the update is currently optional, the changes contained in it will be made part of next month's "Patch Tuesday" update.

This wouldn't be the first time Microsoft is advertising software, the OEM versions of Windows 11 can be customized by PC manufacturers to pre-install bloatware, or suggest apps or services for users to buy within the Start or Apps menus. You usually uninstall the pre-installed bloatware, and dismiss recommendations. Today's update is different, in that even the Retail versions of Windows (without the bloatware) start receiving ads. Luckily, these ads are not inescapable, you can disable them. Head over to Settings > Personalization > Start, and uncheck the toggle that reads "Show recommendations for tips, app promotions, and more."
Source: The Verge
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173 Comments on Windows 11 Now Officially Adware as Microsoft Embeds Ads in the Start Menu

#1
Owen1982
Sooo I guess Win10 is my last MS OS then. Bye M$, not gonna miss ya.
Posted on Reply
#2
zmeul
It's official - Windows OS is no longer the product, we are the product.
Posted on Reply
#3
Chomiq
Hate to be the one to say it but it's not like they haven't done it before:


And yet it's still there in Search window.
Posted on Reply
#4
Onasi
Yeah, not like it’s a new behavior from MS. Seeing how it’s easily turned off without any ritual dances I don’t see an issue. Fairly certain you can throttle it even further via Group Policies.
Posted on Reply
#5
jojolapin102
I'm glad I switched entirely to Linux this year. Paying an OS more than 100$ and getting ads, no thanks.
Posted on Reply
#6
The Norwegian Drone Pilot
I do use 'AdGuard' on my Windows 11 OS (and my Samsung Galaxy Z Fold5) that kills off ads system wide, so this change will not affect me in any shape of form. Because I don't use 'AdGuard' just to kill off some few ads in Windows alone, but to kill ads everywhere.

So, come at me Microsoft :laugh:.
Posted on Reply
#7
theouto
Come on game devs! Start using the linux anti cheat compatibility layers! I want to get out of here!
Posted on Reply
#8
SL2
ChomiqHate to be the one to say it but it's not like they haven't done it before:
Exactly. As much as I hate this thing, I'm not really interested in seeing all the drama it causes with people kicking in open doors.
Posted on Reply
#9
kilo
Not having a banner showing its an ad seems illegal. I kind of thought the web search was already ads, but this takes it much further.
Posted on Reply
#10
Nathaaab
Looks like it's time to switch to IoT Enterprise LTSC.
Posted on Reply
#12
Camm
wurschtiI use some tools to cleanup all the $hit M$ leaves after installation.

Easy:
www.oo-software.com/en/shutup10

A bit harder, but still easy:
winaero.com/winaero-tweaker
github.com/ChrisTitusTech/winutil
github.com/StevenBlack/hosts

Also this: winaero.com/stop-windows-10-spying-on-you-using-just-windows-firewall/
and this:

This will make your experience better, not Win 7 better, but much better than stock.
Having specialised in SOE Architecture thru most of the 7-10 era, I'm a little bit picky as I feel like many of those tools obliterate too much.

Now, I'm also lazy and don't want to have to keep up to date GPO edits and Powershell, so I've found I'm happy with Optimizer GitHub - hellzerg/optimizer: The finest Windows Optimizer with tasteful disables and removes. Combined with AdGuard and it mostly gets rid of the bloat, adfilled experience of Win 11 IMO.
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#13
Daven
Linux’s best chance is Microsoft’s money grab.
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#14
Onasi
DavenLinux’s best chance is Microsoft’s money grab.
I am getting a sense of deja vu from all the previous times Linux had a “best chance” to supplant Windows.
I am willing to bet significant sums of money that this time will go exactly like all those previous ones.
Posted on Reply
#15
phints
This is bad but easily disabled with: Computer\HKEY_CURRENT_USER\Software\Policies\Microsoft\Windows\Explorer DisableSearchBoxSuggestions 1

Until Linux does what they should have for 25 years and use a universal packaging system like every other OS I have zero interest in their desktop "experience". Already run it on my router and tv box.
Posted on Reply
#16
Chaitanya
So even after paying full $200 for OS we still get ads shoved down throats. F of M$.
wurschtiI use some tools to cleanup all the $hit M$ leaves after installation.

Easy:
www.oo-software.com/en/shutup10

A bit harder, but still easy:
winaero.com/winaero-tweaker
github.com/ChrisTitusTech/winutil
github.com/StevenBlack/hosts

Also this: winaero.com/stop-windows-10-spying-on-you-using-just-windows-firewall/
and this:

This will make your experience better, not Win 7 better, but much better than stock.
There is also this video:

Edit: Black Viper used to maintain list of services to disable on older version of Windows and seems like the site is gone now with no Win 11 list.
Posted on Reply
#17
roberto888
I'd understand showing ads on a not activated copy of Windows, as you can have that for free, and the ads would support Microsoft. But having ads on a piece of software you'd pay ~$100 for is ridiculos.
Posted on Reply
#18
Space Lynx
Astronaut
wurschtiI use some tools to cleanup all the $hit M$ leaves after installation.

Easy:
www.oo-software.com/en/shutup10

A bit harder, but still easy:
winaero.com/winaero-tweaker
github.com/ChrisTitusTech/winutil
github.com/StevenBlack/hosts

Also this: winaero.com/stop-windows-10-spying-on-you-using-just-windows-firewall/
and this:

This will make your experience better, not Win 7 better, but much better than stock.
yeah I was about to say I am fully up to date and I see no ads or pop ups anywhere, then I remembered I use shutupten :)

:toast:
Posted on Reply
#19
Vayra86
jojolapin102I'm glad I switched entirely to Linux this year. Paying an OS more than 100$ and getting ads, no thanks.
You don't really pay $100 for Windows I hope.

If the price is over 5 bucks, I'm looking elsewhere, anyway.

But yeah, the Linux option is rapidly gaining traction here too
OnasiI am getting a sense of deja vu from all the previous times Linux had a “best chance” to supplant Windows.
I am willing to bet significant sums of money that this time will go exactly like all those previous ones.
Yup... I'll probably jump onto 12 at some point. 11 looks skippable
Posted on Reply
#20
Camm
DavenLinux’s best chance is Microsoft’s money grab.
OnasiI am getting a sense of deja vu from all the previous times Linux had a “best chance” to supplant Windows.
I am willing to bet significant sums of money that this time will go exactly like all those previous ones.
Yup. Linux Desktop is still a dumpster fire, just now you can play most SP games on it.

Still, I do think at some point in the future that immutable distros, especially those that offer an 'appliance' like experience have a chance at maybe gaining adoption by general users since they aim to abstract most of distro and have a high degree of reliability.
Posted on Reply
#21
Onasi
Vayra86Yup... I'll probably jump onto 12 at some point. 11 looks skippable
11 is… fine. It’s just 10 with a new coat of paint and a couple of sorta neat features that could have easily been implemented on 10, but weren’t because Microsoft. Windows hasn’t had a significant update to its internals since… gosh, honestly, since Vista. Pretty much everything after just built up on that.
Posted on Reply
#22
Guwapo77
I mean, there is MacOS. LoL just kidding...not trying to get the Tiki Torch march initiated.
Posted on Reply
#23
mb194dc
Hilariously awful, Linux or Enterprise IoT for me.
Posted on Reply
#24
AVATARAT
Installing programs, skins... when you can just open gpedit.msc and to turn on few things :cool:
Posted on Reply
#25
Macro Device
Onasi11 is… fine
More bloating, disabled alt-codes (not all of them but WHO CARES AT THIS POINT), ridiculously stupid context menu with 99.9% probability of needing to click "advanced options," gaming instability, et cetera et cetera, it's not fine, it's awful. W11 is worse than W10 in almost any way. And W10 is barely acceptable to begin with.

M$ already were on my "you must yohoho their software" list. Don't see a way they will leave it. Eh, only if gaming on Linux wasn't a complete joke.
Posted on Reply
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