We wouldn't be where we are today without the developer community. Together, we've been on a
journey to reimagine an
open app store and provide a better experience for Windows customers. It's because of this partnership that the Microsoft Store on Windows is now used by over one billion customers with more than 50% of new Windows 11 customers engaging with the Microsoft Store in the first 30 days. The momentum of Windows customers is a testament to the growth in quality content from our passionate community of developers, who have more than doubled the number of Win32 and PWA apps since last year.
Engaging PWAs like Snapchat and ESPN, sophisticated native apps like Spark Mail, Adobe Photoshop and Lightroom, Capture One, Bilibili and WhatsApp, along with Android apps like Epic Seven, Best Fiends, and Blink, are truly what makes the Microsoft Store the best place to find the right content, whether for productivity, entertainment or creativity. There are many more apps to recognize, including the winners of the Microsoft Store Awards 2023 which can be found
here. We are proud to share the next phase of our journey for the Microsoft Store on Windows and announce new experiences, features and tools. We are focused on building an open store that is ready for the new AI era, and to provide developers with new tools like Microsoft Store Ads to reach even more customers.