Wednesday, April 24th 2024
Windows 11 Now Officially Adware as Microsoft Embeds Ads in the Start Menu
Microsoft over late-Tuesday started distributing the KB5036980 optional update to Windows 11 users, which effectively makes the operating system adware (software that displays ads to support its author). The update gets the Windows 11 Start Menu to display ads in the "Recommended" section that suggests apps and games for you to download from the Microsoft Store, subscribe to Copilot Pro, etc. While the update is currently optional, the changes contained in it will be made part of next month's "Patch Tuesday" update.
This wouldn't be the first time Microsoft is advertising software, the OEM versions of Windows 11 can be customized by PC manufacturers to pre-install bloatware, or suggest apps or services for users to buy within the Start or Apps menus. You usually uninstall the pre-installed bloatware, and dismiss recommendations. Today's update is different, in that even the Retail versions of Windows (without the bloatware) start receiving ads. Luckily, these ads are not inescapable, you can disable them. Head over to Settings > Personalization > Start, and uncheck the toggle that reads "Show recommendations for tips, app promotions, and more."
Source:
The Verge
This wouldn't be the first time Microsoft is advertising software, the OEM versions of Windows 11 can be customized by PC manufacturers to pre-install bloatware, or suggest apps or services for users to buy within the Start or Apps menus. You usually uninstall the pre-installed bloatware, and dismiss recommendations. Today's update is different, in that even the Retail versions of Windows (without the bloatware) start receiving ads. Luckily, these ads are not inescapable, you can disable them. Head over to Settings > Personalization > Start, and uncheck the toggle that reads "Show recommendations for tips, app promotions, and more."
173 Comments on Windows 11 Now Officially Adware as Microsoft Embeds Ads in the Start Menu
The answer is: all of them.
What sane company would pass up the opportunity to make more money?
They'll put ads on their websites. They'll put ads on their services. They'll put ads in their software.
And then they'll add data farming and sell your data for even more sweet money.
The only way to stop that behavior is to make it into law and even then they'll still do it until they're caught and then they'll say "Oopsies!" and pay an eye-watering fine and then keep at it.
Just look at this and keep in mind those are just the "20 biggest fines of 2023". A third of the fines in that list come courtesy of Meta+Facebook+WhatsApp for a little over 2.5 billion euros and that didn't scratch their paint because the made way more than they lost.
Time to unsubscribe once W10 ends. Seriously.
If you can't get people to pay outright or fork out regularly for a subscription, ads are one way to get some revenue. Windows engineers are still on Microsoft's payroll.
Windows advertisements are clearly an effort to keep Windows from being a cost center at Microsoft. And as the operating system gets worse, their support costs skyrocket.
There is no easy solution for Microsoft concerning Windows. They can't keep the lights burning from people like me paying ~$7 for a bulk/OEM Windows license key (like the ones frequently sold by online stores advertising here at TPU).
I'm not sure desktop Linux penetration is sufficient for any distro to try. But someone may. As AGlezB says, such an effort would likely be poorly received by the Linux audience.
The fact that Linux is fractured into 100+ distros makes advertising on Linux an unrealistic solution to generate revenue.
BOOM.
Truly a scumbag company. Bing managers keep getting promoted upward and put in charge of projects they quickly ruin. Seems they have finally failed upwards to Windows.
Truth be told most of my problems exist in Win10 too but for me Win10 is even worse because it's missing features Win11 has like tabbed explorer, dark mode task manager, end task from taskbar and more. With Win11 i was able to stop using several programs i used in Win10. One was for tabbed explorer and the other was for center taskbar icons - both are default now in Win11.
It's the same reason I'll never take a sponsor of anything made by the SPY country or anything that feeds a bunch of high "energy" junk to a bunch of terminally online teen or 20-something NEETs. They didn't ask for it and don't need it. Even when the pay package is high enough to be half a year's pay I'd rather pass than completely alienate a user base like that. Have some (better) standards Microsoft.
Probably time to dump Explorer shell for Q-Dir or something.
i want to use MY Computer with a clean and function first operating system. i paid for this OS and i refuse any kind of intervention in any way.
No Ads, Popups, recommendations, pre installed junk, rules against my will, software installations against my will, ANY data collection outside of "is there anything to update? Yes/No".
I'm not sure you're seeing things clearly
But do enjoy 11. I'll enjoy 10, where things actually just stay largely the same most of the time right now. Its glorious, knowing where things are in an OS. But I understand you prefer constant change instead and praise MS for giving you that.
As for Vista and XP having rounded corners... nah, not the Apple infused ones, where every 90 degree angle is blasphemy, because its way too efficient a use of space. Can't be having that now, no no. People might get confused if they have to look at more than 6 elements on a single window.
So here we are in 2024 with a spanking new OS that is actually still cleaning up its act, and shows far less on a 4K screen than I could view on a 720P in 2005. Yay for progress! At least that half sentence you can read on screen has no jaggies anymore, how wonderful. Sure they can, as they evidently always have, for several decades at least now, cheap Windows is commonplace.
They have monopolized, or near monopolized the market for serious PC AND PC gaming with their OS. This represents a huge money tree. The price of the license isn't even relevant, it never was. Microsoft's market penetration makes them the definitive player in enterprise OS for example. And on that, they float their Azure business.
Windows is making buck fine. Stop fooling yourself, and don't believe MS because the company has always turned a profit. For an OS that isn't making money they sure as hell do a lot of dev work don't you think.
After each new Windows, we cry for the old one - does this help? No? :D
In our new world, there are ads everywhere, I don't like them and remove them, but we need to adapt.
Before 20 years games were full games for 20$ today we need to buy DLC, in-game money... I don't like it, but there is no way.
Now we pay 69,99 and get an online subscription with an MTX store and tomorrow the server might close and you're out of luck.
We have regressed. Don't be living in denial. A large part of the gaming market has corrupted itself because mainstream money entered the game. Its not suddenly a lot more complicated to make games. That's a self-imposed reality. Indie devs prove gaming can work as it always has, just fine.
Just because corporate wants more profit, doesn't mean its necessary. Its bullshit.
You cán still vote with your wallet. I do, anyway. Triple A isn't getting a dime from me. Online only? GTFO.
You simply get what you pay for. We have ourselves and ourselves alone to thank for the regression in quality.