Sony Computer Entertainment America (SCEA) yesterday celebrated the first birthday of its PLAYSTATION 3 (PS3) computer entertainment system. Launched one year ago in North America, PS3 has revolutionized the industry with its Cell Broadband Engine and RSX technology which gives the system tremendous computational power; Blu-ray Disc capabilities which provides state-of-the art graphics and unrivaled storage capacity; and free access to PLAYSTATION Network where PS3 users can experience online gaming, connect with other PS3 users as well as download games, movies and other content from the PLAYSTATION Store. In its first year, more than 200 software titles have been released for PS3 and more than 60 million pieces of content have been downloaded from PLAYSTATION Network worldwide. SCEA recently introduced new PS3 hardware models and pricing and the company is already seeing strong sales momentum as a result - PS3 sales have increased by 192 percent at the top 10 retailers in North America.