Thursday, January 3rd 2008
ASUS Formally Splits Into Three Companies
ASUSTeK plans to promote and build the ASUS brand by splitting it into three distinct units. The new ASUS will only produce ASUS-branded computers while the second company, Pegatron, will handle all original equipment manufacturer (OEM), motherboard, and component manufacturing. The third and final company Unihan, will concentrate on casing, module, and other non-PC manufacturing. Both Pegatron and Unihan are expected to continue the former ASUS manufacturing tasks with little to no dropoff or transition.
Source:
Engadget
17 Comments on ASUS Formally Splits Into Three Companies
otherwise, I'm happy to see that ASUS has gotten that big - nasty about that little stunt they pulled on the employees of the new brands, though . . . that's a little harsh :ohwell:
So instead of say, dell or HP systems coming with an asus mobo, they come with pegatron - this way its DESIGNED for oem, and not just a real mobo thats been crippled at a late stage of production.
How confusing, but a good monetary move
If you want a dell, HP, whatever with an asus board, they're going to be labelled pegatron from now on.
Should improve product build quality even more, even though ASUS already seems to keep to their motto (at least as ive experienced) of "Rock solid, heart touching."
OEM manufs want one thing, DIY users another.
The laptops would fit under OEM, and can be made with pegatron (mass produced, cheap) components while the Asus stuff is what we're used to - frills and extras, shiny cooling and so on.
'unihan' (group 3) will be making the cases for the laptops i take it, BUT also selling them to other brands - in a way, this lets asus use the products for themselves, AND sell it (with a new sticker) to their 'competitors'
(At least it's not "Super" Pegatron -- I guarantee you that name was thrown around at whatever meeting this was talked about.)
*imagines a transformer that looks like a flying horse, a motherboard, or an ass*
"Autobots! Transform!"
:D