erockerIt is now confirmed that Asus's marketing team are a bunch of wynos!:laugh: I'm sure after downing a few bottles they also came up with "Rock Solid, Heart Touching". Hold me while I weep.:D

Most of these Taiwanese Chinglish manufacturers are the same. They come up with funny captions (look funny to regular English users). The Chinglish try very hard to make provocative English captions but end up making them look funny/emo etc because they directly translate a Chinese word to its English equivalent. "Do not feed fish with your private".

Pinot Noir is their team's attempt to glamourise the product. Of course people who buy top-of-the-line ROG boards constitute a minority and ASUS continues to feed that genre but the bigger picture is its impact on the mainstream/budget buyer "I'm buying from ASUS, they make the best boards in the industry" only that the definition of 'best' happens to be these 'heart touching' boards, that make sure the 'rock solid' ones sell. I have a fairly mid-range board from Gigabyte. Off late they've lost the trick of making champion boards....all because of that stupid 'Crazy cool' plate behind the CPU area which messes with cooler installation of coolers that come with back plates...and that the crazy cool plates are a pain to remove, voids warranty...lot of crap. I already see myself buy from another company now, whenever that happens.

lmao

this board is x48 not 790i rofl