Thursday, March 13th 2008
AMD Processors to Receive Price Cuts?
An unofficial source is claiming that AMD plans to reduce the prices of its current processors in early April, which could suggest that new models are on the way. According to the information, prices on just about all Phenom and Athlon 64 X2 CPUs will fall, along with the company's low power Athlon 64 processors and budget Sempron processors. If this is true, that would hint at an April launch for AMD's upcoming Phenom 9550, 9650 and 9750 CPUs. No information about how much we can expect prices to drop by has been released, but the introduction of new Phenom models should help AMD compete better with Intel's Core 2 Quad range.
Source:
X-bit labs
12 Comments on AMD Processors to Receive Price Cuts?
I love AMD, but how do they make any money at all? Hopefully the 780G chipset will rake in a boatload of cash, they're running out of things that give them an advantage over Intel. I ain't complaining about price drops though, bring on them tri-cores for 100$ :D
- Christine
Before the 3870 X2 came out and ATI was just starting to release decent cards (3850 and 3870) at very competitive prices, it was the first time in nearly a year that ATI had peaked my interest. Its been an extremely long time since AMD has caught my interest for their processors, a price cut might help a little, but I still don't know if I would buy one unless the Phenom was priced about $200 or less. The difference in price has to be large enough that I can justify a step down to save a little money. If I see a $230 Phenom and a $260 Q6600, I'm going to have to stick with Intel. Everyone's number is different as for what price would get them to buy.
/sarcasm off
I think *most* consumers would agree a price cut is a major help to AMD right now, and apparently AMD agrees if they're going ahead and doing it. Like I said in my first post, AMD had the right idea with the 3800's pricing and did so perfectly. The 3850 and 3870 were not the fastest cards out, but they were priced so well that the cards became major hits and a common choice by many users. Obviously the Phenoms are not the fastest chips out, but pricing it properly may increase sales. Right now the Phenom is only $25-35 cheaper (Only $5-15 cheaper if you buy the Q6600 OEM which many people do) than the Q6600, one of its main competitors, and as I was saying earlier, $30 isn't enough money to justify going with the Phenom over the *currently* better Intel chips for most people.
You don't want a product to gain a negative reputation, some people were pleased with the Phenoms, but a lot of people were disappointed by the numbers. If you leave the price too high and don't adjust it accordingly to the competition the product gets laughed at in communities like this. People start to make recommendations against it saying for the price its not worth it and will proceed to link a more appropriate Intel chip. Think if the Phenom was $180 or around that area, or maybe above $200 but 170-180ish after a rebate. Even some non-AMD fanboys would start to realize thats a nice deal, a quad core for under 200 dollars, it would be heavily recommended and sell like hotcakes. Or you can leave it at the price it is, and sales will sag.
-Hogan