Saturday, May 24th 2008

ASUS Sues GIGABYTE for ''Defamatory and False Accusations''

ASUS is taking the legal battle against GIGABYTE's false statements to the next step, informing today that it has officially filed a lawsuit against GIGABYTE for defamatory acts. Yesterday (May 22nd 2008), ASUS has also reported GIGABYTE to the Fair Trade Commission of Taiwan.
Gigabyte, without a full understanding of ASUS' engineering design and methods, has made false accusations against ASUS motherboards' EPU features and the quality of ASUS' motherboards' components.

Also, in a press briefing presentation, Gigabyte used a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.

ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers' needs. Every breakthrough is the result of huge R&D engineering efforts.

Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte's action. Yesterday (May 22nd 2008), ASUS has reported such acts to the Fair Trade Commission of Taiwan. Today (May 23rd 2008), ASUS has officially filed a lawsuit against Gigabyte for those defamatory acts.

The EPU features represent an integral part of the world's first intelligent energy-saving motherboard which ASUS launched in September 2007. This technology incorporates a hardware EPU controller and the ASUS AI Gear user interface to provide the maximum system efficiency. The EPU controller dynamically regulates a wide variety of system parameters (such as CPU voltage, loadline, and frequencies) in response to real-time system loading. Furthermore, ASUS utilizes a unique clock controller, loadline monitor and CPU sensor to automatically determine the optimal system operating mode to achieve the best user experience in terms of both performance and energy saving.

We at ASUS reiterate our primary mission of continually creating new products and innovations with the highest standards and absolute integrity. ASUS will be posting the engineering data regarding the EPU features on the official websites for ASUS motherboard users' information (event.asus.com/epu/).
Source: ASUS
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87 Comments on ASUS Sues GIGABYTE for ''Defamatory and False Accusations''

#26
WarEagleAU
Bird of Prey
Wow, this is turning out good :haha:
Posted on Reply
#27
Black Hades
leonard_222003Intresting Black Hades then we must go on different forums.
For me computergames forum and xtremepc forums are the biggest ones and both hate asus and evne more admins from both forums avoid asus and advice people who come there for guidance to not buy Asus.
People buy asus more because they are everywhere they have good publicity (energy eficience better than everyone :) ) and because they are in stock more often than other brands :).
But who has more hardware experience and doesn't get fooled by box stickers doesn't buy Asus they read a bunch of reviews and gets the ideea.
By the way a test of energy saving would be good to see if asus saves more than gigabyte and that would settle for us the discuttion and whos better and who lies don't you peole think that ?
Well here it is Asus EPU vs. Gigabyte DES

My opinion is that Asus is a better performer for overclockers but only marginaly, example: ASUS Maximus Extreme Xbit Review
But Gigabyte is slightly more efficient at power saving as you see from the 1st link.

They are both excelent brands as long as you choose the right model fit for you.
I had 3 asus boards so far, neither gave me a headache. Now I use Gigabyte EX38-DS5 as you see in my sys specs and I had no trouble with install or performance so far.

Going slightly off topic:

Maybe you and your friends were unlucky with your boards or maybe they are not well suited for your needs. And like I said these motherboards have such a thing as quallity checks when they leave the factory, inadequate handling and transport may and will cause premature aging and lead to faults.

And belive me I know lots of guys who think they know all about how to set up a PC and dont take even the slightest precaution against ESD or they damage capacitors while installing a cooler for example.

In 3 years of work I sent back to my provider only 5 motherboards due to factory faults and/or premature death. Only one was an Asus if I remember well.
Posted on Reply
#28
djisas
Ive had 2 asus boards and none has ever failed, i had a lot of problems with the first one but i found out that my psu was the worst piece of ... i could possible buy, i changed to an expensive seasonic psu and it worked like a charm until i sold it and the guy killed it with watter...
Also i know other ppl which are happy with their asus boards and i wont consider changing manufacturer for a while, even if some claims are actually false, asus is still better then them...
Posted on Reply
#29
PVTCaboose1337
Graphical Hacker
Serves Gigabyte right. This is really stupid... I support ASUS 100%
Posted on Reply
#30
ShadowFold
Good riddance.. maybe they will stfu now :roll:
Posted on Reply
#31
lyricalgamer
hmmm
btarunrPlease don't use Bangladesh as an example, don't use a nation at all. BTW, Bangladesh isn't all that bad, the official NY Yankees merchandise that my cousins brought me from NY were all made in Bangladesh, they were pretty good.
well my xperience with bangladesh has been bad,and i just made a reference,so sorry if u got offended.but hopefully lets see if something good comes out of all this bickering.
Posted on Reply
#32
Dangle
ASUS - quit being a pansy. Don't tell the teacher because Gigabyte said something mean about you. Go punch him in the face!
Posted on Reply
#33
Black Hades
I still think that taking sides at this point is silly and fits both companies marketing agendas perfectly.:( Why do people need bad guys and good guys in this kind of situation when there is clearly no such thing, or is it intended.

Let's instead talk about how unimpressive DFI's overclocking capabilities are or about how Abit quality level has slowly been taking the downward slope Link.
Posted on Reply
#34
btarunr
Editor & Senior Moderator
lyricalgamerwell my xperience with bangladesh has been bad,and i just made a reference,so sorry if u got offended.but hopefully lets see if something good comes out of all this bickering.
My point was that you don't use a nation for reference, for this reason:
thoughtdisorder+1. It's not a "nation" issue, it's a "cheaper is better" issue. You pay for what you get, and you get what you pay for.
The people who make NYY merchandise in Bangladesh are paid well, hence they make great stuff, same applies probably to those Japanese companies that are paid well to make those solid-state capacitors, not that Taiwanese can't make, but that given good funds they will. So Gigabyte basking on "hey we use Japanese caps, you use inferior Taiwanese" deserves a slap. Who knows, there could be a Taiwanese company that makes on-par/better than those Japs?

Well, you get what you pay for and you pay what you ask for....what Gigabyte should realise before making bold statements such as "We use superior Japanese capacitors".
Posted on Reply
#35
Squirrely
Surprised ASUS took it this far...
Posted on Reply
#36
trt740
Gigabytes Ninjas are entering Asus head quarters as we speak tigers claws in hand. I see them running up the Asus walled fortress in the dark of the night..
Posted on Reply
#37
ShadowFold
DangleASUS - quit being a pansy. Don't tell the teacher because Gigabyte said something mean about you. Go punch him in the face!
Suing someone is like a kick to the balls :nutkick:
Posted on Reply
#38
Megasty
Black HadesLike G. Orwell said in Nineteen Eighty-Four: "The war is not meant to be won..." When two titans fight ppl gather in awe, their atention being drawn.

And judging by the nr of posts gathered on this topic in the last 30 min I say it's somewhat working. :)
dang, I guess we all went & fell for it didn't we :toast:

Personally, I haven't used GIGA since their crapper with the ss cap failed on me. I replaced it with the maximus formula & its become the board I've used for the longest period ever since 2006 - although it was thanks to the rampage mod - try doing that with a GIGA board :rolleyes:
Posted on Reply
#39
Dangle
ShadowFoldSuing someone is like a kick to the balls :nutkick:
No, it's like crying to the teacher, and making him stay after class. What is this world coming to? Everyone's a jello softie.

A cool example of a company with balls - Jack In The Box. Do you remember all of their funny commericals making fun of Burger King? If Asus did something like that, I'm sure they'd attract a lot more customers, and turn buying Gigabyte products a shameful thing.
Posted on Reply
#40
jonmcc33
Gigabyte fanatic statements aside, I've never bothered purchasing one of their products. When I first got into hardware on a hobby level (Socket A days) everyone frowned upon getting their stuff. Too many problems was what I always read and heard.

I've owned many Asus boards and only one went bad because I flashed the BIOS when I didn't need to.

A7V133 - Worked flawlessly and helped overclock a 1GHz Thunderbird AXIA to 1.4GHz. Sold to a friend after I upgraded to an A7V8X.
A7V8X - Worked flawlessly and helped overclock a Athlon XP 2400 to 2.4GHz. Sold to a friend after I upgraded to a P4S800D-E.
P4S800D-E Deluxe - Ventured back into Intel world because of the Northwood overclocking and Hyperthreading performance for media encoding. Worked flawlessly and helped overclock my 2.8C to 3.5GHz. Went to my wife as a hand-me-down until she got a laptop and then it sat in the closet gathering dust.
A8R-MVP - Part of a huge switch back to AMD and upgrade to PCIe graphics card. Paired with an Opteron 165 that I overclocked the snot out of. Worked flawlessly until I felt froggy and flashed the BIOS when I didn't need to. All efforts to fix were pointless. Sent RMA to Asus and gave returned product to a friend so he could build a new computer.
A8N32-SLI Deluxe - Purchased open box from NewEgg because I couldn't wait for RMA of my A8R-MVP. Currently paired with same Opteron 165 and overclocked much better. Still functions as my file server to this day after I upgraded my main rig to a Core 2 Duo. Got an Abit IP35-E because it was dirt cheap after MIR ($65).
Posted on Reply
#41
XooM
gogo corporate drama
Posted on Reply
#42
tkpenalty
A lot of you guys are mindlessly taking sides without any consideration to what each party has done. Gigabyte has made valid claims about ASUS, but then ASUS responded with something totally irrelevant and advertising the rest of their board's features they then decided to follow up with adding a function which turns off a secondary HDD after a while into their EPU.

Now they are suing.

Sigh.

Guys, people like PVTCaboose1337 echo75 and jonmcc33. Please explain the hate behind Gigabyte. It sounds like a case of "I haven't used their products yet" or such and such exploded 5 years ago which sound pretty stupid.
Posted on Reply
#43
INSTG8R
Vanguard Beta Tester
Meh I havent touched anything from EITHER of them in years. I had 1 Asus Product and 1 Gigabyte Product and frankly BOTH were crap.
I had an ASUS 9600XT for about an Hour before I returned the ridiculous thing and bought an ATI brand version. I HATE ASUS for all the EXTRA crap they STILL insist on putting on their products to this day. they rarely follow reference design on anything.

I had one Gigabyte Mobo(sorry cant remember which one now but it was a S478) It blew a cap right around the AGP slot so that was that.

I dont buy anything from either of them anymore, so let the children throw their dummies around it wont change where my money goes either way.
Posted on Reply
#44
leonard_222003
That energy efficience review from tweaktown says it all.Asus claims it has 80% energy efficience gigabyte lower 70 or something and surprise in real testing gigabyte performs better saving more energy than Asus.
Can't argue with proof like that , Asus lied it will be bashed by every review site wich will look intoo it and Asus owners will think twice before braging about some feature asus has but in reality doesn't have :) like this energy efficience supremacy that has behind as research a BIG STICKER.
I don't want to be confused of liking gigabyte or hating asus i actually use DFI motherboard right now and plan to buy only top brands in the future whatever it will be at the time of purchasing Asus,Gigabyte ....etc. for me the reviews says it all and some forums rumors about a product but in this istance Asus is wrong they lie and they have an inferior product both in quality terms and features and they want to get ahead by saying they can do everything despite not investing in some research.
No matter there are enough stupid people to believe the stickers and that proves it in sales asus has for so long.
Posted on Reply
#45
blkhogan
DangleASUS - quit being a pansy. Don't tell the teacher because Gigabyte said something mean about you. Go punch him in the face!
+1 Dangle
I the CEO's should enter into a "Mad Max" type arena and fight till one cant stand anymore. Then the VP, CFO's and so on. The team with the most points or KO's win the lawsuit :toast:
Hell sell it on PPV!
Posted on Reply
#46
Dangle
Yea, this should be settled 1v1 in UT3. Winner takes all!
Posted on Reply
#47
ShogoXT
tkpenaltyA lot of you guys are mindlessly taking sides without any consideration to what each party has done. Gigabyte has made valid claims about ASUS, but then ASUS responded with something totally irrelevant and advertising the rest of their board's features they then decided to follow up with adding a function which turns off a secondary HDD after a while into their EPU.

Now they are suing.

Sigh.

Guys, people like PVTCaboose1337 echo75 and jonmcc33. Please explain the hate behind Gigabyte. It sounds like a case of "I haven't used their products yet" or such and such exploded 5 years ago which sound pretty stupid.
Exactly. I was about to say something similar. What people arnt seeing is Asus never denied Gigabytes claims, instead they used a motherboard that isnt even out yet as a example of their EPU design. Said motherboard NO ONE was talking about. If gigabyte is lieing, why wont Asus say so?? (about the motherboard in question) They say Gigabyte is wrong without even trying to state a counter point.
Posted on Reply
#48
eidairaman1
The Exiled Airman
yup and they both will go down in Non Existance, Long Live DFI, ABIT, BIOSTAR,ECS!!!
Posted on Reply
#50
eidairaman1
The Exiled Airman
just more money out of asus pocket, im pretty sure that there are many more who buy asus over gigabyte because of the marketing the asus gets, I had a run in with asus years ago, P4S8X to be exact and i ended up switching over to AMD with a MSI board because i had to do so much to the P4S8X to get it stable with the video card i had, yet with the MSI board i had to do nothing, i swore to not buy a Asus board again, im sort of wary of Gigabyte, because i dont hear much about overclocking as i do with the Asus and DFI boards.
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