This fall, Xbox 360 gaming console could be given capabilities to stream content from providers such as Netflix. Microsoft announced a tech partnership with the popular movie rental company Netflix at the E3 video game convention in Los Angeles, United States. That gives you access to the thousands of movies and TV shows Netfilx has in store for rental viewing. It's a good deal for Netflix as it adds to its market media, even more so for Microsoft since its squeezing in all the value-added-services it can for the Xbox 360 which already seems to be threatened by the Japanese Nintendo Wii on home-turf, and the Sony Playstation 3 which comes with capabilities to play Blu-Ray discs, the next big physical content medium.