Friday, February 13th 2009
Microsoft to Open a Chain of Retail Stores for its Products
Software giant Microsoft is looking for another spot that will make the company's products more widespread than ever. It plans to open a chain of own retail stores that will sell all Microsoft software product including Windows and other applications as well as personal compuetrs running Windows operating system, cellphones running Windows Mobile OS and last but not least the company's Xbox videogame console. Microsoft has also appointed David Porter, a former Wal-Mart Stores executive, to lead the new initiative through its way up. Porter spent 25 years at Wal-Mart Stores in roles of increasing responsibility and seniority in store operations, merchandising and information technology. In his last role at Wal-Mart, Porter was vice president and general merchandise manager of Entertainment, where he served as a strategic point of influence throughout the Wal-Mart business. Porter's first day at Microsoft as corporate vice president of Retail Stores will be Feb. 16, 2009.
"There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers," Porter said. "I am excited about helping consumers make more informed decisions about their PC and software purchases, and we'll share learnings from our stores with our existing retail and OEM partners that are critical to our success." That's all we know for now, key details around the new retail stores are still to be worked out. We'll keep you posted if anything new pops up.
Source:
Microsoft
"There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers," Porter said. "I am excited about helping consumers make more informed decisions about their PC and software purchases, and we'll share learnings from our stores with our existing retail and OEM partners that are critical to our success." That's all we know for now, key details around the new retail stores are still to be worked out. We'll keep you posted if anything new pops up.
41 Comments on Microsoft to Open a Chain of Retail Stores for its Products
But, your right Newtexie, there isn't a need of it right now. It will give us jobs for those who are without anything, but it's really not the jobs that we need to build. In my on thoughts of it.
I would for the discounts!!!
01-12-2009
Microsoft Opens Retail Experience Center
forums.techpowerup.com/showthread.php?t=81711
"I wonder how long it will be before The Microsoft Store opens in the mall down the street?"
I hope this doesn't turn out to be the bad decision that I think it will be. I don't think it is a good time, but I guess they have the money to burn don't they? They are really going to have to do something special to attract customers to their stores. Throwing Windows and miscellaneous software/hardware into a storefront isn't going to produce a winner. Hopefully they will hire some people like previous posters instead of the typical computer store douchebags who don't care. (No offense if you work in a computer store and care.)
The idea ... the shops ... " the Jobs " ... its all marketing .
The MS products are everywhere , i do not know how many will feel happy for the " Jobs ",
the retailers and the authorized partners of Microsoft , will not be that happy ,
and they are many ..
Microsoft will not stub a knife in the hart, of their Partners , so prices will stay as is.
Its all about public relations ...
I also agree with BrooksyX .. Major cities only , just to showoff .
All I can say is that MS better get W7 right on the launch.