EK seems to be having major issues

[m4gicfour]

Ah, EK back in the news. Who could have predicted THAT

I haven't bought an EK part in years, they're too expensive, uglier than necessary (IMO), and really aren't any more performant than their competition for the money. (yes my sig rig includes EK parts I've had for a long-ass time. That CPU block was built for AM2/3). I do feel bad for their employees, but hopefully EK the company dies, and their low/mid level employees are able to rise from the ashes a la Artesian/Starforge

Where are all these people using custom water cooling and bending tubes.

This is borderline offtopic, but I'm one (though I don't bother with hardline tubing). The last CPU I had which spent its entire life air cooled was a PhenomII X4 940BE (2009), and the last GPU which likewise spent its entire life air cooled was an ATi Radeon 4xxx that I don't specifically remember the exact model. Though I own most of my parts from back when you could actually get a large performance uplift from overclocking under water. Nowadays it's mostly about acoustics and clock residency rather than wowbig incredible performance uplift, at least for me. I'm not willing to go phase change or dice cooling on a 24/7 rig and play with voltages that may degrade my hardware significantly faster than stock, where they even LET you do that anymore. nVidia, looking at you.

The easy availability of AIO watercooling/high-end air have eaten the lower end of custom water's market, and the high end doesn't make much sense for performance reasons anymore. It's just another thing to play and tinker with, honestly. I would personally recommend *most* people go high-end air rather than custom water especially if they're new to the PC hobby.

How are these numbers real. I thought it was a really niche product.

Well, it *is* a niche product, but it's just that the PC cooling market in general is so massive (and EK's prices are high enough) that even capturing a small percentage of the Enthusiast end of the market is enough for hundreds of thousands of Euro per month in revenue. EK, in addition to their other follies, seems to have been stupid enough as to have assumed that their about 2.8Million Euro/mo revenue during covid when a whole massive section of the population suddenly needed high end workstations at home (and some percentage of them decided to go high-end custom water with them) was going to become the new normal continuing forevermore, and when it didn't they had no plan so just did a surpised pikachu.

 

[chrcoluk]

After watching that video, the company is run by chimps. I have spent a LOT on EK stuff in the past, but i would not buy any of their stuff now, not a single O ring.

Reminds me of a story from shark tank where the billionaire on it was new at the time so more trusting, he invested in a startup and then the guy he invested in blew it on fancy holidays and stuff.

It seems the early CEO they employed externally was running it properly, then once he left, it all became a child's game.

They didnt even recognise that a boom during a pandemic would be temporary.

 

[lexluthermiester]

The saga continues

Yeah, like I said a few months ago, people are going to be going to prison. EK himself will see the wrong side of cell bars.

 

[FoulOnWhite]

I'm kinda surprised I still see stuff online for sale considering the apparent state of this company. Pretty surprising these stores will even stock the stuff.

Are EK still making/supplying stuff then?

 

[Fokker]

I'm kinda surprised I still see stuff online for sale considering the apparent state of this company. Pretty surprising these stores will even stock the stuff.

Are EK still making/supplying stuff then?

A lot of them are still holding stock from them and between their prices and the now growing animosity towards EKWB, I doubt they can push the product out. We might start seeing discounts as they just try to recoup money on these if/when EKWB collapses financially. It's not like EKWB will buy it back even if they could afford to.

If anyone is looking to buy EKWB stuff, I wouldn't get it from Titan Rig. They were part of this crazy web in the previous video, though I haven't seen any updates on their connection.

 

[chrcoluk]

According to the data in the video, inventory assets went up a lot, they seem to have over manufactured thinking the covid boom would be longer lasting, so there is no surprise there is still stock in stores based on that.

 

[BoggledBeagle]

The company obviously made many mistakes and got in a difficult situation, but Gamers Nexus "reporting" caused such a slump of sales, that it may prevent the company to ever getting out of the mess.


Consumers care about products, their quality and support they are getting from the manufacturer. If they are not happy with it, they will not buy the products.

Employees care about how they enjoy the work they do and how are they compensated for their work, they are not enslaved and if they are unhappy, they can quit the job, at least in Europe eployees enjoy great protection and supports from their states.

The same goes with suppliers, when suppliers are not happy with e.g. late payments, they will not supply their services and materials to the manufacturer.

States have also enough powers to enforce adhering to local legislation.

EVERYTHING IS NATURALLY AND WELL REGULATED AND IF A COMPANY MAKES PROBLEMATIC DECISIONS, ALL THESE NATURAL MECHANISMS CAN STEER THE COMPANY ON A PATH FOR IMPROVEMENT.

If ever the company goes bankrupt, Gamers Nexus attack on the company will be a major contributing factor.

Gamers Nexus majorly overstepped out of his field, which is assessing the quality of products and providing advice to consumers, and launched completely unprofessional intensive attack on the company in order to get views on his Youtube videos.

He severely complicated the situation of the company, to the point that he gave them no chance to improve things.

Steve, your role is not to bankrupt companies and make them make no products, but to improve the products for consumers by objectivelly testing them. You have no place in interfering in law enforcement issues, states have enough of their mechanisms and personnel to do that. You have no place in sticking your nose in supplier and employee relations, because suppliers and employees can decide themselves what is best for them and what to do.

BTW I believe that the mistakes of the company owners and management could have been so severe, that by normal mechanisms I described above the company may go out of business anyway.

I am proud to be impartial and be able to critically and objectivelly assess mistakes of the management and also the quality and impact of Gamers Nexus "reporting", I mean attack. If you think I want to defend any wrong decisions of the company, I do not. I will not comment about my personal opinion about the company owner and whether I think he is a likeable character, because this has NO PLACE HERE, as any personal attacks against me.

 

[FoulOnWhite]

The company obviously made many mistakes and got in a difficult situation, but Gamers Nexus "reporting" caused such a slump of sales, that it may prevent the company to ever getting out of the mess.


Consumers care about products, their quality and support they are getting from the manufacturer. If they are not happy with it, they will not buy the products.

Employees care about how they enjoy the work they do and how are they compensated for their work, they are not enslaved and if they are unhappy, they can quit the job, at least in Europe eployees enjoy great protection and supports from their states.

The same goes with suppliers, when suppliers are not happy with e.g. late payments, they will not supply their services and materials to the manufacturer.

States have also enough powers to enforce adhering to local legislation.

EVERYTHING IS NATURALLY AND WELL REGULATED AND IF A COMPANY MAKES PROBLEMATIC DECISIONS, ALL THESE NATURAL MECHANISMS CAN STEER THE COMPANY ON A PATH FOR IMPROVEMENT.

If ever the company goes bankrupt, Gamers Nexus attack on the company will be a major contributing factor.

Gamers Nexus majorly overstepped out of his field, which is assessing the quality of products and providing advice to consumers, and launched completely unprofessional intensive attack on the company in order to get views on his Youtube videos.

He severely complicated the situation of the company, to the point that he gave them no chance to improve things.

Steve, your role is not to bankrupt companies and make them make no products, but to improve the products for consumers by objectivelly testing them. You have no place in interfering in law enforcement issues, states have enough of their mechanisms and personnel to do that. You have no place in sticking your nose in supplier and employee relations, because suppliers and employees can decide themselves what is best for them and what to do.

BTW I believe that the mistakes of the company owners and management could have been so severe, that by normal mechanisms I described above the company may go out of business anyway.

I am proud to be impartial and be able to critically and objectivelly assess mistakes of the management and also the quality and impact of Gamers Nexus "reporting", I mean attack. If you think I want to defend any wrong decisions of the company, I do not. I will not comment about my personal opinion about the company owner and whether I think he is a likeable character, because this has NO PLACE HERE, as any personal attacks against me.

I disagree. I would not call it an attack, and they put themselves in this position by mismanagement and not paying the staff or suppliers. You cannot totally blame steve for a situation they themselves caused and created.

 

[Ferrum Master]

The company obviously made many mistakes and got in a difficult situation, but Gamers Nexus "reporting" caused such a slump of sales, that it may prevent the company to ever getting out of the mess.

As a eastern European I look at it from a different perspective. Not so rosy.... they operate like in 90ties all the schemes look so familiar... It is a fraud, tactically build with intention to fool people. There have been dozens of cases like that.

 

[maxfly]

It isn't as if EK hasn't had months to pursue a resolution for those it's left hanging in the lurch Beagle. EK isn't the victim here.

 

[BoggledBeagle]

It isn't as if EK hasn't had months to pursue a resolution for those it's left hanging in the lurch Beagle. EK isn't the victim here.

I cannot tell if the company had/has enough ability and willingness to correct the problems, but if somebody launches a massive attack on the company (without even letting the company to comment about what they are reporting !!!) and causes the sales slump fourfold, it is as if a doctor advicing and criticising his patient stepped on his oxygen line and killed him instead of helping him. And made fun of him as he is suffocating.

 

[Ferrum Master]

I cannot tell if the company had/has enough ability and willingness to correct the problems

Not sure what are you trying to stay, but it seems you haven't seen the video and only skipped through it. Journalism at core has only 1 job, bring news... he does not need to mediate or bargain, don't mix up things. Here damage is done at such level, it is not about the company, but about court and jail.

 

[Ruru]

Steve and his crew have done hella good investigating journalism here.

EK doesn't have bad products (at least in general) but they've simply screwed up.

 

[chrcoluk]

I cannot tell if the company had/has enough ability and willingness to correct the problems, but if somebody launches a massive attack on the company (without even letting the company to comment about what they are reporting !!!) and causes the sales slump fourfold, it is as if a doctor advicing and criticising his patient stepped on his oxygen line and killed him instead of helping him. And made fun of him as he is suffocating.

Its not the media's job to help manufacturers, we have to remember that.

Now I do accept of course GN's video may not be accurate in everything it portrayed, but I think this is within normal realms of journalism to produce content based on this within the field they cover. If the channel stuck to just reviews and nothing else it would be just another review clone. It looks like GN have found an area they willing to step into multiple times now which is investigating companies practicies or their products and going outside of that zone where you only report on official media stories.

 

[BoggledBeagle]

Its not the media's job to help manufacturers, we have to remember that.

Now I do accept of course GN's video may not be accurate in everything it portrayed, but I think this is within normal realms of journalism to produce content based on this within the field they cover. ....

Speaking about journalism, here is an SPJ Code of Ethics:

SPJ Code of Ethics - Society of Professional Journalists

Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues.

www.spj.org

Pay special attention to the "minimise harm" section. Do you think that putting together any negative info about one company you can possibly find, not letting the affected company to comment on anything, making and publishing several videos from it with a huge impact on the customer base of the company is "minimising harm"? HE HARMED THE SUBJECT OF REPORTING SEVERELY.

Quote from the Code:

Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.​

►On SPJ’s Ethics Central discussion of the Code, Lynn Walsh of Trusting News described specific ways journalists can explain their efforts to reach sources: “If someone doesn’t respond to your request for an interview, clearly explain how you tried to reach them. If you emailed and called multiple times, include that in the story. Consider linking to the emails you sent or showing the text messages. If it was a breaking story and a person had a very limited amount of time to respond, explain that. Use language like, ‘didn’t immediately respond’ or ‘WAAA reached out to xxx but hasn’t received a response. Since this is a breaking news story, we will be updating it with their response if and when we receive one.’”


Source: https://ethicscentral.org/ethicscode/


►Like many news organizations, ProPublica has a “no surprises” policy to ensure that sources know what a story will say about them, and to give sources the opportunity to respond.


In 2023, ProPublica saw its ethical approach used against it. Reporters contacted U.S. Supreme Court Justice Samuel Alito to describe the upcoming story’s claims and offer a chance to respond. Instead, Alito refused to comment to ProPublica and instead published a column in The Wall Street Journal to rebut the story before ProPublica’s story was published. In its explanation of those events, ProPublica said it will continue its “no surprises” policy, even when its ethical approach was used against in it an arguably unethical way: “Regardless of the consequences, we will continue to give everyone mentioned in our stories a chance to respond before publication to what we’re planning to say about them.


“Our practice, known internally as ‘no surprises,’ is a matter of both accuracy and fairness. As editors, we have seen numerous instances over the years in which responses to our detailed questions have changed stories. Some have been substantially rewritten and rethought in light of the new information provided by subjects of stories. On rare occasions, we’ve killed stories after learning new facts.”


Source: https://www.propublica.org/article/behind-scenes-alito-wall-street-journal-prebuttal-editorial


►To “diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing,” is not to abdicate the fundamental reportorial responsibility to seek truth. New York University’s Jay Rosen wrote that merely seeking comment from two sides risks creating “he said, she said journalism” or false equivalence. Instead of journalists striving for balance, Yale scholar and former Supreme Court reporter Linda Greenhouse implored, “How about truth for a goal?”

Sources:

• http://archive.pressthink.org/2009/04/12/hesaid_shesaid.html
• https://niemanreports.org/articles/challenging-he-said-she-said-journalism/

►The Global Investigative Journalism Network describes the importance of “no surprise” correspondence with sources before publication. It also provides tips and examples of the letters that summarize findings and seek comment.


Source: https://gijn.org/2021/07/07/seeking-comment-for-your-investigation-tips-for-the-no-surprises-letter/

What Stephen Burke produced has nothing to do with journalism, it is TRASH.

 

[Panther_Seraphin]

Speaking about journalism, here is an SPJ Code of Ethics:

SPJ Code of Ethics - Society of Professional Journalists

Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues.

www.spj.org

Pay special attention to the "minimise harm" section. Do you think that putting together any negative info about one company you can possibly find, not letting the affected company to comment on anything, making and publishing several videos from it with a huge impact on the customer base of the company is "minimising harm"? HE HARMED THE SUBJECT OF REPORTING SEVERELY.

Quote from the Code:



What Stephen Burke produced has nothing to do with journalism, it is TRASH.

I'm sorry but this is twisting it so much.

EK fucked up and continues to fuck up. They lied to employees, suppliers, partners and gaslit people in believing things would be better while making sure their pockets were lined regardless of the situation.

Marko Mitvejic or whatever his name is had never had to deal with a missed or late payment.....yet a lot of their staff/suppliers/partners have been bullshitted for months.

All Steve has done is pointed out that EK is rotten from the top down and unfortunately unless that rot is removed it will continue to fester and drag the company further down

 

[FoulOnWhite]

Eddie needs to take a back seat and employ a team to run it, that are not in it for themselves and actually know how to run a company

 

[ty_ger]

People like drama. Let me know when this junk is done. This personally affects no one here, and all of this is for the clicks. We make zero difference, but we argue about it anyway, as if it matters, while the clicks just keep coming.

 

[BoggledBeagle]

EK fucked up and continues to fuck up. They lied to employees, suppliers, partners and gaslit people in believing things would be better while making sure their pockets were lined regardless of the situation.

Everybody sees that they made bad decisions.

All Steve has done is pointed out that EK is rotten from the top down and unfortunately unless that rot is removed it will continue to fester and drag the company further down

I can tell you that what is dragging the company down the most at the moment is the slump in sales caused by videos made by Stephen Burke, which are UNETHICAL in the point of view of the Society of Professional Journalists.

Even if the owners sold the company and the new owners employed the best managers in the world, the DAMAGE CAUSED by the UNETHICAL TRASH Stephen Burke produced would complicate situation severely.

 

[Panther_Seraphin]

I can tell you that what is dragging the company down at the moment is the slump in sales caused by videos made by Stephen Burke, which are UNETHICAL in the point of view of the Society of Proffesional Journalists.

Are you sure its not the bad contracts they signed/inherent pack of investment over years of massive profits not just coming home to roost?

EK thought the growth the saw during the pandemic wasn't going to stop.......and it has massively, this is before the videos came out but they were locked into contract terms they couldn't break. Now the directors getting paid half a million a year yet those who were on 50k a year are being told please wait...or it's next month you'll get double etc etc etc

 

[Dragokar]

When a company repeatedly does not pay it contractors, employees and taxes and threatens the staff, they need to be gone. I am glad GN took so much effort to show this behavior to the public.

The only damage done was to artificially avoid the insolvency from EK. But hey, they used the old tricky of loaning each other money to avoid it........and paid themselves so good that they couldn't pay the “non crisis manager”. 30k a month but not even 2.5k monthly for the other local staff is just disgusting. Edward was a true PCMR guy, but he left that realm with the money he made.

So yeah, nice to see Robey at Thermal Grizzly and hopefully other soon elsewhere.

 

[BoggledBeagle]

When a company repeatedly does not pay it contractors, employees and taxes and threatens the staff, they need to be gone.

Sorry, but if the company produces products that are useful for consumers, they need to continue to make the products and correct the problems they have.

How I said, I cannot tell if the company had/has enough ability and willingness to correct the problems, and will not comment what do I think about the owners and managers.

Contracts with suppliers, employees and adhering to legislation are not my business, all the parties involved are sane, can decide for themselves and enjoy various kinds of protection.

How I explained above, there are many normal corrective mechanisms available and mr. Burke inserted himself in this just for the views on Youtube. I believe that if the company was from the US, they would sue him out of his every cent. Because the damage he caused is real and BTW does not benefit consumers in any way.

 

[Ferrum Master]

need to continue to make the products and correct the problems they have.

No, as soon you don't have money to pay your workers, you shut down the business, not screw them around, wait for the sun shine, seek for new fools and fire ones you owe money. Legally you immediately apply for bankruptcy. Here? Fuck.... it is a fraud scheme.

You definitely haven't seen the video in full and just troll here. Calm down.

 

[Panther_Seraphin]

because the damage he caused is real and BTW does not benefit consumers in any way.

You buy an AIO from EK. It goes wrong after year 2-3 you go to claim warranty. They have folded 18 months ago. You now have a very expensive and broken paperweight.

Would you feel better knowing that the product you are buying is coming from somewhere that may be unable to support you for that full 5 years? They are benefitting consumers massively with knowledge.

 

[boomheadshot8]

@BoggledBeagle
Steve has not a journalist card ? does he ?, however he's reporting facts, and done a good job; like many people who are doing great journalism (without any experience or so) not paid by gov or anything elso are 500% than true one

It's not his fault if directive board or ek are doing shit, with a ton of money they made, they got the big head.
Not paying his own employee and also suppliers is bad they can go to court at some point (like not paying taxes in texas)

In fact many true journalists in europe or americas are so bad and never respect munich chart, big medias are trash, why ? because big private group own them, and they can write an article on lambda man and destroy his life even if it's not true. Also main stream médias is the same; in france all of them are controlled by 5 guys