AMD's Radeon RX 9070 Launch Faces Pricing Hurdles

[kapone32]

Maybe you should consider his actual comments instead of jumping at his system specs?

The 7800xt is majority sold out at newegg, so.....what are you talking about? If AMD barely makes any 7800xts that is nobody's fault but AMD.

The 4060ti outsold the 7800xt, mostly, because the 7800xt was over half a year late to market. Same with the 7700xt. And with the 7700xt, AMD played the pricing game, putting it way too close to the 7800xt to make the 7800xt look better. That's entirely on AMD.

Yep Social media has no influence on GPU sales.

 

[Sound_Card]

It's 499 vs 529 for cheapest cards on stock. Just checked.

Then post it: The 4070 launched at $600 vs the $500 for the 7800xt and they have held on to those prices pretty well.

 

[JustBenching]

Then post it: The 4070 launched at $600 vs the $500 for the 7800xt and they have held on to those prices pretty well.

View attachment 380751

https://pcpartpicker.com/product/NHzXsY/msi-ventus-2x-oc-geforce-rtx-4070-12-gb-video-card-rtx-4070-ventus-2x-12g-oc

The 4070 launched for 600$ - but 6 months before the 7800xt launched. By the time the 7800xt was out and in stock, prices were actually similar, could find both for 550$. It was only recently that the 7800xt was in fact cheaper than the 4070.

 

[Tek-Check]

If you want it to succeed, subsidise the shit out of it. This really isn't rocket science.

- then you become their business consultant; an online rant will not change things on the ground
- the US has dubious shareholder laws, and they would not be happy at all to hear about subsidizing products
- we have all seen what is happening with Intel and subsidizing products; it does not look good in quarterly revenue calls; at all
- AMD has a luxury of selling diverse silicon portfolio, whereby they can earn more money in other branches of the business
- which is exactly what they do; smaller market share in discrete GPUs is well compensated in other branches and the company is healthy
- RDNA4 is just a transitional generation until they re-develop the top die for UDNA release next year
- besides, there will be good cards from all three vendors for everyone under the Sun to choose from

 

[freeagent]

4070 dropped at 600? I think I paid like 620 for my 4070Ti. Good deal.

Was cheaper than anything from AMD at the time by hundreds.

 

[RedelZaVedno]

Another day another Radeon disasterous release All while the Green side wants to sell you machine learning monster Blackwell as a gaming dGPU
Btw don't expect DLSS4 to run well on Ada Lovelace and Ampere GPUs at transformer model demands 4 times the compute power of DLSS3,
that's why Nvidia will offer DLSS4 as an additional option:

 

[JustBenching]

4070 dropped at 600? I think I paid like 620 for my 4070Ti. Good deal.

Was cheaper than anything from AMD at the time by hundreds.

AMD launches too late, with limited stock, high MSRP (7700xt, 7900xt), but hey, im left wondering why is nvidia outselling them

Any ideas?

 

[Tek-Check]

From the price of the 7800xt and 7700xt? Since AMD stated they are dropping out of the high end market, it makes sense people would expect prices comparable to current midrange products, and since AMD has had one hell of a time competing on anything but pure raster, its sensible that they would price under the RTX 5070.

They have two cards to sandwich 5070, so we will see how this works once reviews are out.

 

[freeagent]

Any ideas?

Not without sounding like a fanboy haha.

They need to get their product out into peoples hands. This product needs to do everything that the people are used to.

This product has to be priced at a loss to get the numbers out the door. You have to tempt people into buying one. 50 bucks is nothing, you need to raise eyebrows, as I feel that is how dire the situation has become for them. Intel will gladly take number 2 spot next round. That would make the situation even worse.

 

[Assimilator]

I'm not sure how or what else AMD should do. The 7800xt is the same price as the 4060ti 16gb. The 7800xt slaps it down, but's getting outsold 30 to 1. Should AMD sale it for a loss? The 7700xt is the same price as the 4060, and it molests the 4060 up and down. Should AMD sale that at a loss too, even though Nvidia is outselling that also 30 to 1?

Yes.

"There are no bad products, only bad prices" is as true as it has ever been in a capitalist society.
"Market share is key" - Lisa Su, according to Google

The first port of call when you have a product that is not selling for whatever reason is to discount it. And if that doesn't work, discount it harder. You aren't making money if people don't buy your product, and the longer that unsold product sits there the more it costs you via depreciation - which is especially true in the tech world, where components depreciate at staggering speed.

I appreciate that telling AMD to eat s**t on perfectly good products is unpalatable to all involved. I'm not suggesting this direction because I want them to fail, but because I literally don't see any other option for them to regain the marketshare they're continuing to bleed. I as much as anyone else would love to see the 9000-series be a resounding success, and the absolute best way to guarantee that is take a financial hit to pull that marketshare up out of the danger zone. Once they get the traction they need, once consumers have remembered that there is a non-NVIDIA GPU option, then AMD can push prices back up to a level where they're making profit again.

 

[rv8000]

Not without sounding like a fanboy haha.

They need to get their product out into peoples hands. This product needs to do everything that the people are used to.

This product has to be priced at a loss to get the numbers out the door. You have to tempt people into buying one. 50 bucks is nothing, you need to raise eyebrows, as I feel that is how dire the situation has become for them. Intel will gladly take number 2 spot next round. That would make the situation even worse.

The majority of users on TPU don’t need any help parading around for nvidia anymore than they already do.

While they need to get cards to people and provide reasons to do so, selling at a loss is not something they have to do, and I doubt they will. Unless they wise up this time around it’ll slot in below similar Nvidia cards and not much will change. Everyone wants better price but it’s not going to happen.

If I had to guess its going to be:

9070 < 5070 < 9070XT < 5070ti

And if thats the case 9070xt will end up around $649.

5070 is gonna look pretty poor next to the out going 4070 super outside of FG. With negligible shader increases throughout the lineup, same node, potentially no frequency increases, higher TDPs, 5000 series won’t be anything special. 5080/5090 msrp prices will be a load of bs and go for $1200/$2500 respectively outside of the first few weeks.

Everyone is about to lose again.

 

[freeagent]

The majority of users on TPU don’t need any help parading around for nvidia anymore than they already do.

The same can be said for the other users too, cmon now.

While they need to get cards to people and provide reasons to do so, selling at a loss is not something they have to do, and I doubt they will. Unless they wise up this time around it’ll slot in below similar Nvidia cards and not much will change. Everyone wants better price but it’s not going to happen.

Then they must suffer with no complaints.

5070 is gonna look pretty poor next to the out going 4070 super outside of FG. With negligible shader increases throughout the lineup, same node, potentially no frequency increases, higher TDPs, 5000 series won’t be anything special.

Will still be better than 40 series, but you don't have to buy one.

 

[kapone32]

Not without sounding like a fanboy haha.

They need to get their product out into peoples hands. This product needs to do everything that the people are used to.

This product has to be priced at a loss to get the numbers out the door. You have to tempt people into buying one. 50 bucks is nothing, you need to raise eyebrows, as I feel that is how dire the situation has become for them. Intel will gladly take number 2 spot next round. That would make the situation even worse.

Do they though? I own a 7900XT and could really care less. I think AMD knows that this is not for 7000 owners.

 

[rv8000]

The same can be said for the other users too, cmon now.


Then they must suffer with no complaints.


Will still be better than 40 series, but you don't have to buy one.

Overwhelmingly the bias leans one way here, sort of obvious given the market share situation.

Afaik, AMD isn’t complaining, consumers are.

With the exception of recent low end/entry level cards when hasn’t this happened? Obvious much.

 

[JustBenching]

Overwhelmingly the bias leans one way here, sort of obvious given the market share situation

Yeap. Make a poll between amd vs nivida, it will be 50-50 even though sales are 95-5.

 

[Tek-Check]

IMO the initial impressions are correct, the 9070 is 7900GRE level, 7900xt at best.

There are 9070 and 9070XT

 

[kapone32]

Overwhelmingly the bias leans one way here, sort of obvious given the market share situation.

Afaik, AMD isn’t complaining, consumers are.

With the exception of recent low end/entry level cards when hasn’t this happened? Obvious much.

The low end is the Steam Deck. The community does not appreciate that yet. Even then a 6500XT will smoke any APU with the exception of Strix Point.

Yeap. Make a poll between amd vs nivida, it will be 50-50 even though sales are 95-5.

Yes because it is always the same people that wax on.

 

[JustBenching]

Yes because it is always the same people that wax on.

Has it ever crossed your mind that if AMD makes a good card - on time - it will sell, just like it did in the past?

 

[Tek-Check]

If thats the case and with 5070 at $550 MSRP the 9070XT should be well below $500 ($450~480) in order to have some success.

9070 vanilla, yes, but not 9070 XT. 5070 will be sandwiched between two cards.

 

[kapone32]

Has it ever crossed your mind that if AMD makes a good card - on time - it will sell, just like it did in the past?

Let me educate you on an AMD user. The card that we wanted was the 6800XT. The 6700XT was for the masses and the 6500XT was to relieve a dire situation. When 7000 launched the card we wanted was the 7900XT/XTX do you know why? Those cards are much faster than 6800XT and as a result meant that most of those users spent their time Gaming vs spending time on TPU waxing on. What is my evidence user reviews on e-tailers and the 7000 owner's club thread. What kills me is that you guys have already won the narrative War but want to keep on.

 

[JustBenching]

What is my evidence user reviews on e-tailers and the 7000 owner's club thread.

Yeah, owners have left very positive reviews. All 5 of them.

 

[Hecate91]

The low end is the Steam Deck. The community does not appreciate that yet. Even then a 6500XT will smoke any APU with the exception of Strix Point.

The community here might not, but the Steam Deck has been an overwhelming success in creating a whole new market every other company rushed to get into.

Has it ever crossed your mind that if AMD makes a good card - on time - it will sell, just like it did in the past?

It isn't about the card at all, and it hasn't been for years, repeating it gets tiring, its about the mindshare, and the reviewers parading around the latest Nvidia card, heck there's tons of fanfare over a stupid unboxing, the card doesn't matter when the mindshare will always overhype team green while the front page of every tech news site will praise nvidia while some negative rumor of AMD gets pushed.

 

[JustBenching]

The community here might not, but the Steam Deck has been an overwhelming success in creating a whole new market every other company rushed to get into.

It isn't about the card at all, and it hasn't been for years, repeating it gets tiring, its about the mindshare, and the reviewers parading around the latest Nvidia card, heck there's tons of fanfare over a stupid unboxing, the card doesn't matter when the mindshare will always overhype team green while the front page of every tech news site will praise nvidia while some negative rumor of AMD gets pushed.

What the heck are you even talking about man? As we speak, there are 2 headlines about AMD in the first page - and like 20 in the recent headlines regarding one freaking card, the 9070xt. Based on the actual marketshare, amds gpu division is getting insane amount of news coverage.

 

[kapone32]

What the heck are you even talking about man? As we speak, there are 2 headlines about AMD in the first page - and like 20 in the recent headlines regarding one freaking card, the 9070xt. Based on the actual marketshare, amds gpu division is getting insane amount of news coverage.

Yes they are but the thread becomes overwhelming negative with the comments about AMD. Then the flame wars start.

 

[JustBenching]

Yes they are but the thread becomes overwhelming negative with the comments about AMD. Then the flame wars start.

Yes, in stark contrast to nvidia threads that reek of positivity. People spamming ngreedia 95 times in an nvidia thread, surely man.