I am not at all a fan of the AMD drivers & control panel, not enough fine-grained controls which is a deal breaker to me, so yes, NVidia software is a driving factor. Then there's the compute side of things, which NVidia has the advantage. So yeah, even though this release is an absolute crap show, NVidia still has the advantage in key areas for me personally.
Intel's ARC GPU's are coming up and are competing. The drivers are getting better and the performance is solid for 1080p/1440p gaming. However, they need to improve in compute and improve their fine-grained driver controls.
AMD's drivers are not there and their compute is ok but trailing behind.
The GPU market is in a weird state right now..