To be able to stand out among the crowd in the PC industry is not easy, but ASRock had successfully made its name in the market by its 3C concepts - Considerate, Creative and Cost-effectiveness. Once again, ASRock is ahead of its peers, the first one to release Socket AM2 motherboard based on NVIDIA M1695 and nForce3 250 chipsets. ALiveDual-eSATA2, is a "Dual" series motherboard that is scalable and full-functional. ALiveDual-eSATA2 is AMD LIVE! ready, designed with both PCI Express x16 and AGP 8X slots, SATA and SATAII connectors, eSATAII port and PCIE Gigabit LAN functions. Most of all, this motherboard supports the coming-soon AMD Phenom X4 / X2 CPU!

ASRock plans to cut into the mid-range and high-end motherboard markets because of the limited growth in the entry-level segment, according to Ted Hsu, CEO of ASRock, adding that in 2008, mid-range and high-end will account for around 35-40% of the company's total motherboard shipments. With the entry-level CPU market shrinking to only 20% in 2007, if ASRock continues to focus only on the entry-level motherboard market, the company's profits will only continue to decline, Hsu pointed out. Although ASRock will cut into mid-range and high-end markets, the company's relationship with ASUSTeK Computer will not be directly impacted.